This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Module 9 – Other Social Media Tools

Social Media Tools for SMEs for Publication

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPublication

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euSlideshare• Online platform to share

presentations and documents

• Possibility to present your company as an expert in a specific field

• Easy tool to make your work more visible and public

• Possibility to identify other relevant business partners or potential customers

• Increases traffic to your site when integrating a link

• Presentations can easily be embedded on any other website

• http://slideshare.net

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euYouTube• Largest online video hosting

service

• Videos can be uploaded, embedded and watched for free

• 4 bn. daily views, 24h videomaterial/min uploaded

• http://www.youtube.com

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euYouTubeBenefits for your company:

• Great marketing tool

• Demonstrate your products

• Show customers’ problems, e.g. demonstrate how to use a specific tool

• Create a community and receive their direct feedback, e.g. on your demonstrations

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euBest Practice on YouTubeQuiksilver & Roxy• The marketers at Quiksilver Inc. are bringing

consumers value by offering them a look behind the scenes and giving them access to free content that, in the past, might not have been available at all. • Quiksilver posts a new video about once a week

(Roxy posts slightly more frequently), which helps them both maintain a consistently fresh presence. • http://www.youtube.com/quiksilver

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPicasa• Image organizer and image viewer

to organise and edit digital photos• Owned by Google• Possibility to set up a web album linked to your

Google+ account• Excellent marketing tool, e.g. to attract more people

to the company’s website• http://picasa.google.com/

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euFlickr• Flickr is an online publication platform

for pictures and videos• Belongs to Yahoo• Pictures can easily be integrated into websites as a

slideshow to make your website more attractive• Pictures can be uploaded in different formats• Helps to increase traffic to your website• http://flickr.com

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euFlickrHow to use Flickr for your business:• Set album tags to increase the search rate • Add an album description and image subtitles

– Add the source to each picture– Possibility to add licences, e.g. Creative Commons

• Use relevant pictures to advertise your business• Offer the press access to your Flickr to promote your product• Follow relevant groups on Flickr to get in contact with

potential customers or similar companies• Never post advertisements in the discussion forum

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInstagram• App to share photos and videos

online • Owned by Facebook• Hash tag keywords used to categorise uploaded pictures and

videos• Companies can get customers to share and exchange

information on their products with their networks• Can easily upload to Facebook, Twitter, Flickr or email without

visiting each site separately • http://instagram.com

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Best Practice on InstagramJamie Oliver - http://instagram.com/jamieoliver#

Starbucks-http://instagram.com/starbucks#