krispy kreme challenge 2012 media packet
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www.krispykremechallenge.com
The Most Challenging Challenge Yet!
* * * *
All proceeds from the Krispy Kreme Challenge are donated to the
North Carolina Childrens Hospital so that its staff can continue to provide
the best care and facilities for their patients.
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the 8th annual krispy kreme challenge will be held onSaturday, Feb. 4, 2012
The Krispy Kreme Challenge is North Carolina State Universitys newest
and fastest-growing tradition.
Annual charity race held in Raleigh, NC.
Begins at the N.C. State University Memorial Belltower at the corner of
Hillsborough Street and Pullen Road
Over 7,500 runners registered for the 2011 race.
Organized, planned, and executed by NC State Students.
Started in 2004 by Peyton Hassinger and Greg Mulholland.
The race has experienced exponential growth from 10 to over 7,500 runners
in just 7 years.
The Krispy Kreme Challenge benets the NC Childrens hospital,
donating $122,000in 2011.
Learn more or sign up by visiting www.krispykremechallenge.com
For more media-related information, contact
Joshua Chappell & Alyssa DAddezio
Email: [email protected]
www.krispykremechallenge.com
About the Race
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12krispy kreme original glazed doughnuts
Contains: 2400 CALORIES
144 GRAMS ofFAT
120 GRAMS ofSUGAR
1140 MG ofSODIUM
If the doughnuts were stacked, they would reach10,500 feet high. Thats 4 times taller than Burj Khalifa,
the tallest building in the world..
The number of calories eaten on the day of the race is
enough ENERGY to Power a 60W lightbulb for 44.5 years
or the average US home for 13 years.
If the doughnut boxes were stacked, they would stand over
420 stories tall; over 4 times as tall as the Empire State Building
Collectively, the Krispy Kreme challengers will eat
over half a ton of doughnuts on the day of the race.
Challenge Facts
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frequently asked questions(FAQs)
Q. When is the 2012 Krispy Kreme Challenge?
A. February 4, 2012. The race will begin at the NCSU Belltower. See you there!
Q. What is the difference between a Challenger and a Casual Runner?
A. Were glad you asked! All runners, whether you are a challenger or a casual runner,
receive the same racer T-shirt. It looks great on everyone! Also, both challengers and
casual runners receive a own box of 12 Krispy Kreme Doughnuts! Delicious! The true
difference lies in the race itself. All Challengers attempt to complete the challenge, eat
all 12 doughnuts in under 1 hour. Casual runners may try to complete the challenge if
they would like, but are not required. For our planning purposes, we will only scrutinize
the nished doughnut boxes of those who register as Challengers. With a box of
doughnuts and a donation to a great cause, you cant go wrong!
Q. Do you have to eat the doughnuts?
A.No, you do not. You can register as a casual runner rather than a competitor and eat afew doughnuts or no doughnuts at all. You can also race back to the Belltower with the
box of doughnuts.
Q. How much is registration?
A. Registration for the 2012 race will be $20 for NCSU students, $27 for non-NCSU students.
To register as a supporter, the cost is $10.
Q. Can you register on raceday?
A. Due to the fact that there is a cap on the number of runners this year, race day
registration will not be available. Please register in advance via KrispyKremeChallenge.com.
Questions and Answers
www.krispykremechallenge.com
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frequently asked questions(FAQs)Continued
Questions and Answers
www.krispykremechallenge.com
Q. What exactly does my Registration Fee Cover?
A. Your racer Registration fee covers quite an assortment! This fee covers your box of
12 delicious Krispy Kreme Doughnuts, your white cotton 2012 Krispy Kreme Challenge
Racer T-shirt, and your generous donation to the wonderful children of the
N.C. Childrens Hospital!
Your supporter fee of $10 covers your white cotton 2012 Krispy Kreme Challenge
Racer T-shirt as well as your donation to the N.C. Childrens Hospital.
Q. Do I have to run the race to get a T-shirt?
A. You do not have to run to receive a T-shirt. You can sign up as a Supporter and make
a $10 donation for a T-shirt..
Q. Is there water during the race?
A. There will be water at the Krispy Kreme. Feel free to bring your own water to run withduring the race if you would like.
Q. Can I run with a jogging stroller?
A. Of Course! We want the entire family to have a good time and this includes all
of the kids!
Q. I noticed that the race route has been increased from 4 miles to 5 miles. Why is that?
A. Were committed to providing the safest and best race route for our runners, and in
collaboration with the Raleigh Police Department we decided to slightly alter the race
route this year. This will lengthen the race to slightly under 5 miles. Start training now
for the most challenging Challenge yet!
For more FAQs visit our website at www.krispykremechallenge.com
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NC State UniversityAnnounces 8th annual Krispy Kreme Challenge
[ For Immediate Release ]
University students continue the newest tradition at NC State
RALEIGH, N.C. - NC State University has announced the 7th Annual Krispy Kreme
Challenge, which will be held Saturday, February 4th. The Krispy Kreme Challenge
is a student-organized charity race beneting the NC Childrens hospital. Starting as
a competition between a few friends, it has grown to include over 7500 runners and
raise $122,000 for the N.C. Childrens Hospital in 2011.
To complete the Krispy Kreme Challenge competitors begin at the NC State Belltower,
run 2.5 miles to the Krispy Kreme store on Peace Street, eat 1 dozen doughnuts, and
run 2.5 miles back to the Belltower-all in under an hour. Participants can also sign up
as Casual Runners, who are not required to eat all of the doughnuts, or Supporters,
who do not run in the race but do receive a race T-shirt.
The organizers of the 2012 Krispy Kreme Challenge expect to reach a capacity of
7,700 runners for this years race. Go online towww.krispykremechallenge.com to
register as a challenger, casual runner, supporter or volunteer now!
[ Contact ]
Joshua Chappell & Alyssa DAddezio
Email: [email protected]
Follow us on Twitter at: @K2Challenge or on Facebook
www.krispykremechallenge.com
Press Release
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Please let us know if you need any assistance in covering the Krispy Kreme Challenge.
We will have a Media Table set up the day of the race.
Feel free to contact us in regards to scheduling interviews, obtaining statements, or
for media-specic information. We have three student co-chairs and several committee
chairs who are available to handle such matters. For more information or for questions
about the Krispy Kreme Challenge, NC States newest tradition, please contact:
[ Contact ]
Joshua Chappell & Alyssa DAddezio
Email: [email protected]
Media Information
the 8th annual krispy kreme challenge will be held onSaturday, Feb. 4, 2012