StrategyImplementation

Benni AndresKoji Gutierrez

Carlo HizonJoyce Magsalin

Job NacisvalenciaEarl Tongol

ACTION PLAN 1Objective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010.

Strategy: Market Development

ACTION PLAN 1Strategy: Market DevelopmentObjective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010

KRA/KPI: Management/Operations

Action Steps Period Department/Person Responsible

Budget

•Open new company/franchise stores :Asia- 57 (10/47)ME- 58 (11/47)China- 58 (10/48) 173 31/142•Identify, evaluate & select potential & willing existing personnel who can handle target new locations•Recruit & train 31 managers(existing personnel/new) to manage additional company stores•Recruit & train 31 (existing personnel/new) staff to assist new managers•Adopt/formulate uniform set of general policies for all franchises•Encourage franchisees to formulate detailed set of policies effective in each territory•Recruit 1 staff to handle MISRecruit : 1 cashier 1 bookkeeper 1 utility

Q4, 2009Q1, 2010Q2

Q4, 2009

Q1 & Q2

Q1 & Q2

Q1 & Q2

Q1 & Q2

Year-long

Q1 & Q2Q1 & Q2

HRHRHR

HR

HR

HR

HR

HR

MGR

MGRMGR

$150,000$165,000$150,000

$1,000

$8000 @ (31)$5,000 relocation costs$3,000 training

$4,000@(31)$3,000 relocation costs$2,000 training$500$500$6,000(31)(12)$4,500(31)(12)$4,000(31)(12)$2,500(31)(12)

ACTION PLAN 1Strategy: Market DevelopmentObjective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010

KRA/KPI: Human Resources

•Formulate the same set of general policies, rules & procedures for all stores•Encourage franchisees to adopt the same set of general rules and just formulate details according to their locality•Prepare & plan for the continuous training of all store personnel•Formulate & prepare salary & benefits plan for the entire organization•Design & adopt a set of uniforms for all store staff

Q1 & Q2Q1 & Q2

Q1

Q4, 2009

Q1

HRHR

HR

HR

HR

$500$1,000

$1,500(12)

$31,000(12)

$18,600

Action Steps Period Department/Person Responsible

Budget

•Develop/Adopt a single marketing concept for the product•Make each new store (owned or franchised) the image of each other•Develop & implement different effective promotional activities•Sponsor selected community activities (CSR)

Q1 & Q2

Q1 & Q2

Year-long

Year-long

Mngt/operations

Mngt/operations

Mngt/operations

Mngt/operations

$5,000

$5,000@(31)

$2,000@(31)(12)

$2,000@(31)(12)

ACTION PLAN 1 Strategy: Market DevelopmentObjective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010

Action Steps Period Department/Person Responsible

Budget

KRA/KPI: Marketing

•Make certain that the funding requirements of the company are provided at the right amount & time•Be certain that the funding sources are the least cost possible•Maintain liquidity level to 20% at the most of fund requirements at all times•Always maintain accurate bookkeeping functions

Year-long

Year-long

Year-long

Year-long

Mgr.

Mgr

Mgr

Bookkeeper

$24,000

$5,000

$4,800

KRA/KPI: Finance/Accounting

KRA/KPI: MISAlways maintain seamless connections with the head office

Year-long MIS staff $24,000

ACTION PLAN 1Strategy: Market DevelopmentObjective: To increase the number of company stores by 31 and franchisees by 142 by the end of 2010

ACTION PLAN 2Objective: To develop, produce & offer healthy donuts to KKD customers by 2010

Strategy: Product Development

ACTION PLAN 2 Strategy: Product DevelopmentObjective: To develop, produce & offer healthy donuts to KKD customers by 2010

Key Result Area/Key Performance Indicator

Action Steps Period Person/department responsible

Budget

Mgmt/operations •Develop, produce, offer healthy donuts •Recruit food technologist with at least 5-year experience•Offer the new healthy donuts

By year- end

January

Q3

Mgr

Mgr./HR

Mgr

$30,000

$7,000(12)

$4,000

R & D •Develop low-calorie, low-carbo but good tasting donuts•Test the product, get feedback and adjust as needed•Turn-over /offer the final product to marketing

Q2

Q2

Start of Q3

R & D staff

R & D staff

R & D staff

$15,000

$1,000

ACTION PLAN 2 Strategy: Product DevelopmentObjective: To develop, produce & offer healthy donuts to KKD customers by 2010

Marketing •Pilot-test the product and get market feedback•Promote the new donuts by different media ads

Q2Q3

MgrMgr

$1,000$3,000

Finance/Acctg. Prepare the needed least-cost funds as required Q2 Mgr.

Key Result Area/Key Performance Indicator

Action Steps Period Person/department responsible

Budget

ACTION PLAN 3 Objective: to increase KKD share in the local market from 2.24% to 5% by 2010

Strategy: Market Penetration

ACTION PLAN 3 Strategy: Market PenetrationObjective: to increase KKd share in the local market from 2.24% to 5% by 2010

Key Result Area/ Key Performance Indicator

Action Steps Period Person/Department Responsible

Budget

Management/Operations •Increase number of franchise stores by 276•Recruit 10 new staff to manage existing & additional stores

Year-longQ1 & Q3

MgtMgt

$100,000$70,000(12)

HR •Train new staff Q1 & Q3 HR $5,000Marketing •Increase media ads

coverage by 200%•Increase number of visits to stores to get/act on feedbacks

Year-longYear-long

MgtMgt

$25,000$30,000

MIS •Give full support to marketing needs Year-long Mgr

Finance/Acctg •Provide the needed funding & proper bookkeeping at the least cost

Year-long Mgr. $5,000

STRATEGY MARKET DEVELOPMENT* We guarantee that each of premise world wide meet the international standard in terms of hygiene, design, safety and comfort. * *Allocate an amount of money from the profit for charity purpose. * Company is committed in helping out societies around the world such the less fortunate, orpahange etc* Employees be protected by law

PRODUCT DEVELOPMENT* Provide only the best ingredients in our products * Top quality flavors, sugar etc. are carefully selected to ensure customer’s satisfaction.* Never compromise in producing each of our products Ex. Wearing gloves * Only get supply for raw material from qualified and reliable suppliers without any compromise* Product will be remained fresh and hot with in 30 min of purchase

MARKET PENETRATION* Each order that is made by our customer will be delivered within 20-30 sec for doughnuts and 40 seconds for beverage. * Ensure that employees for every franchise around the world can communicate and interact well with the local customers * Employees will be equipped with related communication skills through various courses that are conducted.