Volume1, Issue 4 July 2011

RE/MAX Renaissance Realty’s

The The The The The The The The Changing Face Changing Face Changing Face Changing Face Changing Face Changing Face Changing Face Changing Face

of of of of of of of of

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Table of Contents

3 Private, Corporate, or

Government?

4 Viral Video

Marketing Techniques

8 The Changing Face of

RE/MAX Renaissance

Volume 1, Issue 4

Editor | Jamie Long

Contributors:

Kelly Angel

Kim Couture

Dave Kinnaman

Blanche Lukes

Eddy Parris

Mark Parris

Ashley Thomas

Contact

9059 W. Lake Pleasant Pkwy.

B-200

Peoria, AZ 85382

Phone: (623) 486-5700

Fax: (623) 505-5330

9 What it’s Like to Lose

Your Home

10 Word Search Puzzle

12 The Unfair Advantage of

RE/MAX Schedule

Brokers Buzz

Fewer Foreclosed Homes? J. Craig Anderson - The Arizona Republic

Jun. 14, 2011 12:00 AM

in the Phoenix-area market, down from 36 percent in April and 38 percent in March. The foreclosure rate was higher - 43 percent - in both January and February, Butler said. The median resale price for a detached, single-family home in Maricopa County in May was $125,000, the same as it had been in April and March, but down considerably from the May 2010 median resale price of $144,000. There were 3,505 Phoenix-area foreclosure transactions completed in May, compared with 3,745 foreclosures in April and 3,230 foreclosures in May 2010. There were 6,580 existing-home sales in May, the report said, compared with 6,520 sales in April and 6,430 sales in May 2010.

Foreclosure transactions have been a shrinking segment of the home-resale market for three consecutive months, according to an Arizona State University report on home-resale activity issued Monday. Still, the report's author said the early-year decline in foreclosures was predictable, and that the true test of housing-market stability would come later in the year. "This trend is not unusual in the early part of any year, with a typical pickup over the next few months," said Jay Butler, associate professor of real estate. "Things look good, but we've got to see how it's going to play out towards the end of the second and third quarter." In May, foreclosures were about 35 percent of home-resale transactions

The decline in foreclosures is encouraging, Butler said, but a long-term trend won't take hold until the area's economic fundamentals improve - particularly the job market. Butler also pointed to other sources of uncertainty in the market: talk of even tougher loan-qualification guidelines, lower limits on U.S. Federal Housing Administration-backed mortgages and higher down-payment requirements. "While any decline (in foreclosures) is positive, fundamental uncertainty remains as to whether foreclosures will cease to be the dominant force in the market," he said.

KNOWKNOWKNOW

YOUR YOUR YOUR

COMPANYCOMPANYCOMPANY

RE/MAX was founded in 1973 by Dave and Gail Liniger, who still manage the company today. The company started with a single office in Denver Colorado and grew to the top-producing real-estate network it is today with nearly 90,000 agents in more than 84 countries. RE/MAX was founded on the principle that the best real estate organizations are built around the agents, which RE/MAX has done by invest-ing billions of dollars into advertising worldwide. It provides comprehensive train-ing, a global referral network, cutting edge technological products and support, all under the powerful RE/MAX brand.

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Check out this article from the Arizona Republic:

Eddy’s

Edge

As our times in the business change, so does our vernacular. In our human species, it obviously is the life span of each of us; the newborn infant to our final days on this earth. Now in our business world I hear of the “Cradle to Grave” in a totally different light. It doesn’t matter if it is a Short Sale, a Loan Modification, a Bank owned REO property, a Wrap, or an arms length transaction, AKA, a regular sale. It has become very common place for the reference of cradle to grave. I know that the meaning is for the sale to be handled in an appropriate manner from the beginning of the transaction to the final closing, start to finish. This obviously makes very good sense, however, difficulty sets in. It seems that way too many hands are always touching the average proceedings. A Short Sale starts with a seller first with all of the appropriate paperwork and contract acquired to make the formal request with the underlying lender(s). This is where we’re never quite sure who we are dealing with, and once we find out, it may change the next day, many times leading to further delays. Loan Modifications fol-low the same scenario if they will, in fact, come to fruition. Bank REO’s vary from Bank to Bank, or resource company to servicing com-pany. All are different usually requiring the use of their specific Forms, Vendors, Attorneys, Rehab companies, Cash For Relocation and Assistant’s input, in addition to the Closers and Title Company involved.

Even the regular arms length transactions are a bit more involved than in the past. It used to be a Listing Agent and a Selling Agent and two Brokers involved. Now it is more like at least 6 involved to start a transactional sale with the Listing & Selling Agent, two Brokers, and two transaction coordinators/closers working towards the successful close.. Throw in a few more items like SPDS, BINSR, Disclosures, Addendums and the ever ongoing changes in our regulations, laws, constantly updated forms, and how about keeping up with our ever improving technology. I think that all of the above is what really makes our profession a beautiful challenge that you and I learn to adapt too. It’s all about education, education, and education to adjust with the times and remain the most Professional in our industry. I am very happy to be with the most professional company, RE/MAX, that leads the industry with the most Designations in each of the major categories. We love the challenge of Cradle to Grave.

acebook Tips

With an audience of over 350M people – Facebook is the top social

media source that Realtors must be engaged in.

The 80/20 Rule

While you might be tempted to talk about what your selling, you need to spend 80% of your time sharing valuable knowledge. Articles, links to news stories, status updates about what

your doing and what you like. The other 20% should be about what your selling.

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Private business, Corporate, or Government? Which would you choose if you could choose one career type for yourself to put the food on your table? It is an interesting question and many have a “grass is greener” attitude about which is best. I have had the unique opportunity to have thoroughly sampled all three categories and currently work in the private business world of RE/MAX at RE/MAX Renaissance Realty as a Realtor. It is worthy to mention that in my previous work experiences (prior to RE/MAX) I resigned my positions while in good standing. I was not pushed out of any job and chose to move to other ventures entirely by my own choosing. With that said, I find that working for RE/MAX in the world of private business is THE most challenging and THE most rewarding of the three categories. Here is why. When you work for corporate or government, you have the predictability and safety net of a bi-weekly paycheck and a benefits package. But the wages one earns and the benefits one receives in this manner is largely determined by the choices of someone else, and not necessarily one’s own choosing or one’s own efforts. When you work as a Realtor at RE/MAX, your value is what you make it! You are as good as (and only as good as) your own efforts. That is both SUPER exciting and SUPER scary at the same time! RE/MAX provides the tools to be as great as you want to be for anyone that wants to run with it! And if anyone doubts this, they only need to attend the RE/MAX convention and be surrounded by thousands of highly successful RE/MAX agents. It is up to the efforts of the individual RE/MAX agent to make their career as great as they want it to be. The sky is the limit in this line of private business.

Being in private business as a Realtor at RE/MAX reminds me of the old Army saying: “Be All That You Can Be”. Being in this business is both rewarding and sometimes humbling. In this business you are largely what you make of yourself and your value is not determined by others. I find that aspect tremendously powerful and sometimes a bit scary. Success in private business is a model of American freedom and self empowerment. Achieving success in private business teaches you to trust in yourself and to believe in the power within. It teaches one to hand the power controls over . . . To ONESELF. For those that need an umbrella of safety and predictability, then a corporate or government job may likely fit them well. It does indeed feel good (and is for many compelling) to have others take care of them. But for those that like freedom, independence, and the sense that you are in control of your own destiny (and your own paycheck), this is a great career that I heartily recommend!

Dave Kinnaman

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VVVIRALIRALIRAL VVVIDEOIDEOIDEO MMMARKETINGARKETINGARKETING TTTECHNIQUESECHNIQUESECHNIQUES

Videos go Viral — Why shouldn’t your business?

Rick Stone

A viral video can do wonders for an online marketing campaign. It can give your real estate business tremen-

dous mileage in terms of branding and awareness which can later translate into an even flow of buyers and

sellers. However, viral videos don’t come by very often and it usually takes more than creativity and fancy

cinematography for a video to become Internet-famous. Having people who support you, a concept that

stands out and a little luck are also big factors in the success of a video campaign.

The following are some tips on how to increase the chances that your video goes viral:

1. Put yourself in your audience’s shoes – Like in every facet of marketing, knowing who you

want to show a video to is half the battle. This allows you to get inside your crowd’s psyche and

it enables you to figure out what can spark their interest. Every demographic is different, so take

off your realtor hat for a second and put yourself in the shoes of your average audience member.

It makes it easier to determine what the audience will find captivating when you take things from

their perspective.

2. Use your social media packets – After creating that video of yours, make sure you promote it in

your social media accounts. Facebook, Twitter and your blog should serve as your main channels.

Make sure to cross-promote this video in other video sharing sites. YouTube, Vimeo and Veoh

are among the most popular video sharing sites according to Mashable.

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3. Ask your sphere to share – You’ll need all the help you can get to simulate virility and

there’s nothing better than asking your sphere to do your evil bidding. Seriously though, get

your friends and business associates to help you out in the promotion of your video. The reach

of your video extends as far as how many friends are willing to lend you a hand.

Be mindful of your friends’ feelings. If they don’t want to share the video, you have to respect that.

That wraps it up, guys. While these techniques can’t guarantee virility, it can definitely make your videos

sparkle and shine with uniqueness and meaning.

Encourage comments, likes and retweets One of the best things you can do to simulate virility is to have a contest set up and involve the spread of your video. The contest could run in such a way that whoever gets the most likes or retweets when sharing the video gets a prize or service. Do whatever it takes to get your video shared, liked and retweeted by everyone as long as you don’t get spammy.

Track and test After a given period of time, gather your video’s likes,

retweets and views and try to check how you’ve performed. Look at your video’s comments and measure its effectiveness via the volume of positive feedback. Ask

for feedback from your audience about your video through surveys. These performance indicators will help

you figure out how your audience responds to components of your video and gives you an idea as to

how to create the next one.

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For some helpful YOUTube tips, check out the article ‘Tuning Into Youtube” by Gee Dunsten in this month’s edition of RealEstate

Kim’s

Korner

RE/MAX Renaissance Realty is proud to be a sponsor of Children’s Miracle Network Hospitals. We have made a commitment to be a Miracle Office which means that each Agent has pledged to make a donation to CMN typically per closed transaction. In 2009, our office was awarded the RE/MAX Southwest Region “Community Citizenship” Award for the largest donation amount to CMN. RE/MAX Agents have supported Children’s Miracle Network Hospitals since 1992. Millions of dollars are donated by RE/MAX Associates in the US and Canada each year. Since becoming a supporter, the RE/MAX Family has donated more than $100 Million to CMN.

The CMN Organization was founded in 1983 by Marie Osmond and her family, John Schneider, Mick Shannon and Joe Lake. Their goal was to help as many children as possible by raising funds for children’s hospitals and to keep those funds in the communities in which they were raised to help the children in the area. Our local Children’s Miracle Network Hospital is Phoenix Children’s Hospital. Last year they had 57,140 visits to their Emergency Department, 11,378 admissions, 123,759 outpatient physician visits and 12,164 surgical procedures. Every dollar which is donated is used to help fund clinical programs, provide support services, support research and injury prevention programs. As you can see, the donations made to CMN are used to help not only patients but their families as well in our community. Phoenix Children’s Hospital is a state of the art facility. It is the only licensed children’s hospital in Arizona and is one of the 10 largest freestanding facilities of its kind in the country. They have 345 licensed beds and offer more than 40 sub-specialty fields of pediatric medicine. If you have not had the opportunity to see Phoenix Children’s Hospital they offer tours of the facility and are happy to show you around to see all the ways that they are helping children. It’s an amazing Hospital!

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Tom is fantastic at taking care of those nagging issues found at your home

The Office Will be

CLOSED

Monday, July 4th, 2011

For

Independence Day!

Peoria Sports Complex (16101 @. 83rd Ave)

Free Parking, $5 Admission for everyone 13 or over Gates Open at 5p.m.

Muisc, F-16 Fly over, Fun Zone, and Water Zone

Fireworks will begin at 9:15p.m. weather permitting.

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TAKE CARE HOME REPAIR

Tom Kinnaman

• Tile work • Popcorn ceiling removal

• Drywall repair and texture matching • Plumbing and electrical

Home office: 623-878-7641 Mobile: 602-502-8859

Check out his work at: www.takecarehomerepair.com

It’s

Coming...

It’s already a great business…

Let’s Make it even better!

The The The The The The The The Changing Face Changing Face Changing Face Changing Face Changing Face Changing Face Changing Face Changing Face

of of of of of of of of

RE/MAX RenaissanceRE/MAX RenaissanceRE/MAX RenaissanceRE/MAX RenaissanceRE/MAX RenaissanceRE/MAX RenaissanceRE/MAX RenaissanceRE/MAX Renaissance

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On March 17, 2003 we got the call from a screaming neighbor that our house was on fire. I was at the office and it was the hardest 15 minute drive. They had the street blocked off so the last 1000 feet I was running towards the fire engines and neighbors in front of our house. One never forgets walking through the burned out home, gathering things to stay somewhere that night. It is so devastating. The family pic-tures, the wall of awards, all those treasured clothes, things and most of all the pets, all gone!

Blanche Lukes

An experience like this gives you great opportunities to learn a lot of different things. So here are some hopefully helpful: 1. Know your insurance agent well. 2. Make sure you know what your policy is and what happens if? 3. Take pictures through the years and itemize those big things and secure in a fireproof box. 4. Make sure you have a fire extinguisher and smoke detector and in working order. 5 Have an exit plan. Do the drill. If there are little children in the house they will not be so frightened if they know the plan. If they don't they may hide and finding them could waste valuable time or worse. 6. If you know someone that has this happen don't, just ask "can I help?" Do something practical, like offer to wash some clothes, get something they need, go shopping with them, and if they are in business offer to back them up. One is in shock and as a normal reaction say they are ok but actually they are not. It took 5 years to get back into the house. A long and difficult time of hopefully making right decisions.

Oh, by the way we changed case law in the State of Arizona by challenging some of the practices insurance companies were doing at that time.

WHAT IT’S LIKE TO

LOOSE YOUR HOMELOOSE YOUR HOME

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s p h e r e o f i n f l u e n c e v i n

Word Search

1. Based on the percentage of REO’s, short sales, and pre-foreclosures among the active listings and monthly sales, this index provides an indicator of how much the market is dominated by distressed properties. 2. A group of people upon which you have some influence, if for no other reason than they know you 3. Property improvements that cannot be expensed as a current operating expense for tax purposes (i.e. New Roof, Tenant Improvements, etc.) 4. The process of examining a property, related documents, and procedures conducted by or for the potential lender or purchaser to reduce risk. Applying a consistent standard of inspection and investigation one can determine if the actual conditions do or do not reflect the information as represented. 5. The reduction in a property’s value due to external circumstances such as legislation or changes in nearby property use. 6. A type of joint venture arrangement in which an owner enters into a contract with a user who agrees to occupy a space and pay rent such as a tenant but at the same time receives a share of the ownership benefits such as periodic cash flows, interest, and cost recovery deductions 7. An evaluation of the difference in the demand and supply of space for a particular type of commercial property in a given market area where gaps are expressed as the amount of square footage demanded less the amount of square footage available in a given time period. 8. The likely price that a property would bring in a forced sale. Used when a sale must occur with limited exposure time to the market or with re-stricted conditions of sale. 9. Cash outlays necessary to operate and maintain a property 10. An estimate of value derived by comparing the property being appraised to similar properties that have been sold recently and making adjustments to the sales prices of the comparable based on the elements of comparison.

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Q: The two of you have polar opposite view points for being on a team. Joey is new to the industry and Dave is a veteran. What benefits do you see with being on a team? Joey: Being new, I definitely benefit from the knowledge base around me, and that helps me have confidence when I am with a client. I can honestly say I would not be in this business today if not for being on this team. Dave: Being on a team is not for everyone, but for me, it brings more purpose to show up every day to work. The camaraderie goes a long way. Joey: Yeah, we celebrate together and when we need it, we lift each other up. Q: Our current inventory levels are down…do you feel that we are in the middle of a shift? D: It’s either a shift, or the banks are holding back, and if that’s the case, we may have a problem soon. I have cli-ents that are currently a part of the shadow inventory, so I just don’t know. J: As a buyer’s agent, we are definitely seeing bidding wars start. If that triggers prices to increase, I just hope the banks don’t flood the market place. Q: You both took the Buffini 100 Days to Greatness, how has that impacted your business? D: I subscribe to the Buffini philosophies, but to be honest, I need to get better at making the system function more like a machine. The system will definitely bring success, it’s a matter of working it J: It has taught me good business practices and helped me to form better habits. While I was in the class, it really helped hold me to a level of accountability that would force success, and that is another benefit to being on a team. I am still held accountable. I can definitely see where some people would really benefit from coaching. D: I see some changes coming that may change the dynamics of the Buffini system with social media. J: I see social media as more of an enhancement to that system. D: Yes, I agree with that. Q: We’re half way through 2011, what do the next 6 months hold? D: I think it’s going to look very similar to the first half, unless the inventory continues to dramatically drop. If that happens, it will be the old adage of supply and demand, and we’ll start to see prices finally increasing. But the jobs market has got to improve for that to happen, in my opinion J: I just got through my first 3 months, ask me that next year. Q: Final question and it’s a tuffy, what’s your favorite TV show? J: Modern Family. D: Home Improvement.

Thank you guys, Keep up the great work!

Joey Cassidy

&

Dave Kinnaman

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♦ Interview conducted by Mark Parris

April

Adam Hamblen

June

Logan Hall

Agents of the Month

May

Mary Gomez

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Go to Mainstreet (http://www.remax.net) to

download your Unfair Advantage Workbook!

Reward Your Efforts Wednesday, July 20th Concrete Strategies for using RE/MAX Resources, including RE/MAX University, to build your business Rethink the Way You Do Business Wednesday, August 10th Using RE/MAX tools in your listing and buyer presentations and marketing with the Design Center

Each livestream begins at 4 P.M. MST

Birthdays, Anniversaries, and New Knights

Birthdays

May

Joey Cassidy

May 11th

Kelly Angel

May 19th

June

Dave Kinnaman

June 11th

Holly Rodriguez

June 17th

July

Blanche Lukes

July 13th

Anniversaries

May

George Dias - 2010

June

Debi Spellman - 2006

Michael Salazar - 2006

Eddy Parris - 2006

July

Dave Kinnaman - 2008

Adam Hamblen - 2008

Louise Dixon - 2009

New Knights

Susan Meacham

Mary Ann Flood

July 28th 9am - 12pm at AARE Peoria Campus: “Attracting Investor Clients” 3hrs Agency Law Credit Aug. 11th 9am - 12pm at AARE Peoria Campus: “Working Effectively with Foreign Clients” 3hrs Fair Housing Credit Aug. 18th 9 - noon at WeMar: Subject To be determined Sept. 15th 9 - noon at WeMar: Subject To be determined

Save The Date

13

9059 W. Lake Pleasant Pkwy. B-200

Peoria, AZ 85382

Phone: 623-486-5700 Fax: 623-505-5330

Customercare@parrishomes.com

Honesty ♦ Integrity ♦ Responsibility ♦ Professionalism ♦ Productivity Win-win or No Deal

6. Equity Lease 7. Gap Analysis 8. Liquidation Value 9 Sales Comparison value

1. Market Distress Index 2. Sphere of Influence 3. Capital Expenditures 4. Due Diligence 5. Economic Obsolescence

Word Search Answers