kickstarting your content marketing
TRANSCRIPT
KICKSTARTING YOUR
CONTENT MARKETING
How do you market something?
Option 1: Personal Marketing
Option 1:Personal Marketing
Option 1: Personal Marketing
NetworkingWord-of-mouthPersonal networks
Option 2:Mass Media Marketing
Option 2: Mass Media Marketing
Newspaper AdsTelevisionRadioPaid SearchBanner Ads
Option 3
Option 3
Option 3
Option 3
“Bringing the World to the Farm”
Content Marketing
Building a stronger relationship with a targeted community by creating and distributing consistent and highly useful
content.
Mass Media Advertising
Media is created for ads
Channels are scarce
Attention is plentiful
Production/Distribution costs are high
Value is in the mass market
Connection Economy
Media is created for ads
Channels are scarce
Attention is plentiful
Production/Distribution costs are high
Value is in the mass market
connections
infinite
scarce
low
niche
Mass Media Advertising
Examples
Examples
Examples
Why is Content Marketing right for you?
• Smart way to have the scale of Mass Media and the connection of Personal Marketing
• Smart way to build authority with your ideal community
• Smart way to transition from renting to owning
• Smart way to create an asset for your company
Content Marketing
Goal:
Community:
Need:
Content:
Sell more Tyres (increase Tourism)
Those who can afford a car, but don’t own one yet
Don’t know where to travel, what to do
Guidebook
Tips to Get Started
• Start Strategic
• Start Useful
• Start Consistent
• Start Known
• Start Staffed
Questions?
Free course on “Intelligent Marketing”
www.MadrasMediaMarketing.com
[email protected]+91 9840807617