jon mundy apprupt mobile publishing masterclass
DESCRIPTION
Jon mundy apprupt mobile publishing masterclass, #mpublishingTRANSCRIPT
Mobile Advertising: A service, not an imposition
apprupt @ mobile publishing masterclass
Century Club, London
12 April, 2011
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…not an imposition
Display advertising needs to be a
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Mobile has the potential...
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...to be great
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but how can it make this?
Take the same approach toadvertising as you do tocontent...
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a willingness to experiment
reach the individual
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we need to be clever
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2
Source: IAB PWC Mobile Adspend Study March 2011© 2011 apprupt GmbH • www.apprupt.com
Surely we can
do more
than this?
Source: IAB PWC Mobile Adspend Study March 2011© 2011 apprupt GmbH • www.apprupt.com
CONTENT
ADS
fat finger syndrome
47 % of usersaccidentally click
on Mobile AdsHarris Interactive, Dezember 2010
71 % of usersprefer advertising
where they remain
in the app
Harris Interactive, Dezember 2010
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Contextually targeted in-content app recommendation
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The Product –ContvertisingTM User Flow and Positioning © 2011 apprupt GmbH • www.apprupt.com
Users discover products on site – they only leave with a concrete buying intent.
Publisher Site Off-Portal / Off-App
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App Store Ads (Apple, Android)
apprupt PocketAds (WebApp
Technology)
Click-to-Call (-Back), Click-to-
SMS
Mobile Video Ads (by Q3/2011)
Pocket Ad
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Click to SMS
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Don’t be afraid to
try something new
Source: IAB PWC Mobile Adspend Study March 2011© 2011 apprupt GmbH • www.apprupt.com
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get in touch
© 2011 apprupt GmbH • www.apprupt.com
Jascha SamadiMD & Founder
Tel +49 (0)40 3252787-01
Jon MundyDirector of Business Development UK
Tel +44 (0) 7967 824699