johnston

Researched and prepared by

Rick Valcourt

Prepared exclusively for

David Johnston

Prepared onNovember 26, 2014

Rick Valcourt Century 21 Prestige Real Estate

635 Branion Drivewww.MyCandleLake.comPrince Albert, SK [email protected]

Subject Property

#2 Islander Drive

Candle Lake, SK

S0J-3E0

November 26, 2014Candle Lake, S0J 3E0Islander DRIVE

Market Analysis ExplanationThis is an explanation and overview of this market analysis.

This Comparative Market Analysis will help to determine the correct selling price of your home. Ultimately, the correct selling price is the highest possible price the market will bear.

This market analysis is divided into two categories:

1. Comparable homes that are currently for sale2. Comparable homes that were recently sold

Looking at similar homes that are currently offered for sale, we can assess the alternatives that a serious buyer has from which to choose. We can also be sure that we are not under pricing your home.

Looking at similar homes that were sold in the past few months, we can see a clear picture of how the market has valued homes that are comparable to yours. Banks and other lending institutions also analyze these sales to determine how much they can lend to qualified buyers.

This Comparative Market Analysis has been carefully prepared for you, analyzing homes similar to yours. The aim of this market analysis is to achieve the maximum selling price for your home, while being able to sell your home within a relatively short period of time.

Researched and prepared by Rick ValcourtCentury 21 Prestige Real Estate 306-922-7444


This section summarizes the comparable listings contained in this market analysis.

Summary of Comparable Listings

Address Sale Price SQFT Age DOMACTIVE Listings

2009S=2 Islander Drive 1,603List Date

35 Hayes Drive $398,000 1988 03/15/2014 256260016 Sunset Way $365,000 2008 05/01/2014 20910922 Wedge Alley $399,000 2010 05/23/2014 187140056 Ford Road $369,900 2014 06/02/2014 17714034 Piper Place $429,000 2008 06/16/2014 163166030 Lakeshore Drive $419,000 1982 07/14/2014 13518203 Thertom Way $469,000 2014 07/26/2014 12316604 Shelly Street $447,500 2007 08/09/2014 10919724 Saskatchewan Place $369,000 1999 08/19/2014 99121113 Jortan Drive $479,900 2008 09/15/2014 72180415 Mighty Duck Way $359,900 2010 09/24/2014 631448

Averages: 1643 2004 145$409,564

Address Sale Price SQFT Age DOMEXPIRED Listings

2009S=2 Islander Drive 1,603Off Market

34 Pine Cres $405,000 2004 05/08/2014 181199226 Islander Drive $439,000 2009 07/06/2014 971680

Averages: 1836 2007 139$422,000

Address Sale Price SQFT Age DOMSOLD Listings

2009S=2 Islander Drive 1,603Sold Date

9 Mighty Duck Way $415,000 2008 08/20/2013 190162615 Namaka Place $302,000 1976 10/07/2013 103123042 Lakeview Drive $475,000 1967 11/04/2014 306172811 Namaka Place $485,000 1988 06/12/2014 48165228 Sanderman Drive $500,000 1997 07/15/2014 771512100 Lakeshore Drive $420,000 1999 07/18/2014 311600

Averages: 1558 1989 126$432,833

$419,000$418,221

Median of Comparable Listings: Average of Comparable Listings:



This section summarizes the comparable sold listings in this market analysis.

Table Summary of Comparable Solds

Address List Price

SOLD ListingsSale Price

$ ChangeList Price to

Sold Price Sold Date DOM

% ChangeList Price toSold Price

9 Mighty Duck Way $429,000 $415,000 $-14,000 08/20/2013 190-3.26%

15 Namaka Place $328,800 $302,000 $-26,800 10/07/2013 103-8.15%

42 Lakeview Drive $499,000 $475,000 $-24,000 11/04/2014 306-4.81%

11 Namaka Place $489,000 $485,000 $-4,000 06/12/2014 48-0.82%

28 Sanderman Drive $534,000 $500,000 $-34,000 07/15/2014 77-6.37%

100 Lakeshore Drive $449,900 $420,000 $-29,900 07/18/2014 31-6.65%

AverageMedianMinimumMaximum

$454,950$469,450$328,800$534,000

$432,833$447,500$302,000$500,000

$-22,117$-25,400

$-4,000

126 90 31 306

-5.01%-5.59%

-0.82%-8.15%$-34,000


Table Summary of Comparable SoldsThis page summarizes the comparable sold listings in this market analysis.


Address List Price

SOLD ListingsSale Price

$ ChangeList Price to Sold Price Sold Date DOM

% ChangeList Price toSold Price

Mighty Duck Way $429,000 $415,000 $-14,000 08/20/2013 190-3.26Namaka Place $328,800 $302,000 $-26,800 10/07/2013 103-8.15Lakeview Drive $499,000 $475,000 $-24,000 11/04/2014 306-4.81Namaka Place $489,000 $485,000 $-4,000 06/12/2014 48-0.82Sanderman Drive $534,000 $500,000 $-34,000 07/15/2014 77-6.37Lakeshore Drive $449,900 $420,000 $-29,900 07/18/2014 31-6.65

AverageMedianMinimumMaximum

$454,950$469,450$328,800$534,000

$432,833$447,500$302,000$500,000

$-22,117$-25,400

$-4,000

126 90 31 306

-5.01-5.59

-0.82-8.15$-34,000


Summary of Comparable ListingsThis page summarizes the comparable listings contained in this market analysis.


Address Price SQFT Age DOMACTIVE Listings

2009S=2 Islander Drive 1,603List Date

35 Hayes Drive $398,000 1988 03/15/2014 256260016 Sunset Way $365,000 2008 05/01/2014 20910922 Wedge Alley $399,000 2010 05/23/2014 187140056 Ford Road $369,900 2014 06/02/2014 17714034 Piper Place $429,000 2008 06/16/2014 163166030 Lakeshore Drive $419,000 1982 07/14/2014 13518203 Thertom Way $469,000 2014 07/26/2014 12316604 Shelly Street $447,500 2007 08/09/2014 10919724 Saskatchewan Place $369,000 1999 08/19/2014 99121113 Jortan Drive $479,900 2008 09/15/2014 72180415 Mighty Duck Way $359,900 2010 09/24/2014 631448

Averages: 1643 2004 145$409,564

Address Price SQFT Age DOMEXPIRED Listings

2009S=2 Islander Drive 1,603Off Market

34 Pine Cres $405,000 2004 05/08/2014 181199226 Islander Drive $439,000 2009 07/06/2014 971680

Averages: 1836 2007 139$422,000

Address Price SQFT Age DOMSOLD Listings

2009S=2 Islander Drive 1,603Sold Date

9 Mighty Duck Way $415,000 2008 08/20/2013 190162615 Namaka Place $302,000 1976 10/07/2013 103123042 Lakeview Drive $475,000 1967 11/04/2014 306172811 Namaka Place $485,000 1988 06/12/2014 48165228 Sanderman Drive $500,000 1997 07/15/2014 771512100 Lakeshore Drive $420,000 1999 07/18/2014 311600

Averages: 1558 1989 126$432,833

$419,000$418,221

Median of Comparable Listings: Average of Comparable Listings:

On Average, the 'Sold' status comparable listings sold in 125.83 days for $432,833


Minimums and MaximumsThis page summarizes key fields of the listings in this analysis.


Priced between $328,800 and $534,000

2 to 5 Bedrooms

Built between 1967 to 2014

1,092 to 2,600 Square Feet

The listings in this analysis can be summarized as follows:

1 to 4 Bathrooms



List Price and Sale PriceThis graph illustrates the list price, along with sale price in Sold listings.

0.0K

100.0K

200.0K

300.0K

400.0K

500.0K

600.0K

100 L

akes

hore DRIVE

11 N

amak

a PLACE

13 Jo

rtan D

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15 M

ighty Duck

Way

15 N

amak

a PLACE

16 Sunse

t WAY

2 Wed

ge Alle

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26 Is

lander

DRIVE

28 San

derman

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3 Thert

om WAY

30 Lak

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34 Pine C

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35 H

ayes

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4 Piper

PLACE

4 Sas

katch

ewan

PLACE

4 Shell

y STREET

42 Lak

eview

DRIVE

56 Ford

ROAD

9 Mighty

Duck W

ay

Sum of List PriceSum of Sale Price

Address

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e

Price Graph



Number of Days On MarketThis graph illustrates the number of days on market for the listings in this analysis.

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100 L

akes

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16 Sunse

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9 Mighty

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72 63

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209187

9777

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177190

Address

Days On Market


This page details the comparable listings contained in this market analysis.

ACTIVE Listing Details


15 Mighty Duck Way Bedrooms:Bathrooms:Sqft:SP:Built:

Status:List Date:Area:LP:Listed:DOM:

321,448

2010

ACTIVE09/24/2014P7 Prince Albert NE$359,90009/24/201463

Enjoy Candle Lake this year in your own beautiful 1448 square foot home in the Van Impe Subdivision just minutes from a private beach and marina spot. This three bedroom two full bath bungalow has all the amenities. Included is a large Master with en suite and walk in closet, laundry, custom maple cabinets, a V shaped island with raised eating bar. Kitchen is open to the dining and living area with oak custom flooring and ceramic tile throughout. Vaulted ceilings, custom blinds and a sun room that is heated year round. Home also has a 22x28 double attached garage and side gravel driveway for RV parking. Located in a new area this home backs onto a forest for privacy and quiet walks to the beach. Built in 2010 this home has a gas fireplace with floor to ceiling stone. Keep cool with air conditioning and a huge 12x27 screened in deck and outdoor fire pit. Yard is maintenance free with trees and shrubs and storage shed . Home was built on ICF foundation and was sided with Hardie board. There is a hi efficiency gas furnace and 1400 gallon water tank and septic.

16 Sunset Bedrooms:Bathrooms:Sqft:SP:Built:


521,092

2008


Immaculate Lake View, year round cottage on peaceful Torch Lake. Located at Birchwood Estates, Candle Lake, Sask. Built in 2008, this spectacular property offers custom built hickory cabinetry, vaulted ceilings, natural gas fireplace, large deck over looking the lake and fully developed walk-out basement with wet bar. This custom built West facing walk-out has 3+2 bedrooms and 1+1 bathrooms with an open floor plan. Just minutes from amazing hunting, fishing, hiking and more. This property must be seen to be appreciated. Energy $78.00.





4 Saskatchewan Bedrooms:Bathrooms:Sqft:SP:Built:


211,211

1999


Year round cabin for sale in Candle Lake, Sk. Located in the Glendale Subdivision, this well maintained cabin has lots to offer. 1211 sq ft on 2 levels. Masterbedroom downstairs plus bedroom which is large enough to fit two beds. One bathroom and storage room. For extra company, a loft above the garage has a living area which features a large bedroom and bathroom. Pine flooring and ceramic tile. Enjoy the natural gas fireplace plus heated with natural gas forced air. Located on 1/2 acre+ lost. Includes a single detached garage which is heated and insulated. Also includes a storage shed and cover all to store your boat, quad or sleds. A fire pit to sit around on summer evenings which includes a wood shed. Private well - approx. 85 ft. Septic tanks size is 1350 gallons. This property is well maintained with lots of privacy and space. A must see!





56 Ford Bedrooms:Bathrooms:Sqft:SP:Built:


331,403

2014


Build your dream cabin in Candle Lake, Sk. Purchase your lot in the newer subdivision and have an Exclusive Model built for by Candle Pine Developments:"The Loft" cabin will feature 3 bedrooms, 3 bathrooms, a mud room plus all these upgrades: Exterior James Hardie Cement siding, window trim & cultured stone accents, oversized wrap around deck with natural gas bbq hookup, boston acoustic all weather outdoor speakers, ply-gem triple pane, low-e argon gas filled windows, hot water on demand, audio visual package featuring 3-zone in-ceiling speakers, 3 smart LED tvs & audio equipment, high effeciency Bis Nova wood burning fireplace with blower, built in audio visual cabinetry, shelves & cultured stone feature wall, interior lighting package featuring under-cabinet lighting, under-island light, sconce lighting, pendant lighting & 14 LED pot lights, cultured stone kitchen back splash & island facing, custom mudroom with bench, built in shelving & storage, all bathrooms include porcelain tile flooring & porcelain tile tub/shower surround with mosaic glass backsplash, upgraded bathroom sinks & hardware, extended/oversized walk in closet in master bedroom, upgraded baseboard, trim & crown moulding package, all closets feature custom built in shelving, knotty pine ceilings thoughout, upgraded black cast iron kitchen sink.





35 Hayes Bedrooms:Bathrooms:Sqft:SP:Built:


322,600

1988


Spacious year round home in Candle Lake, Sk. This home has lots to offer and many features. Built-in central vac, built-in dishwasher, wheel chair accessible. Features 3 bedrooms with master bedroom being large and ensuite. 2 full bathrooms, large living room with wood burning fireplace, a den & family room. Beautiful landscaped yard. Natural gas heat. Dining room set not included. Some furnishings included. Appliances stay- fridge, stove, washer dryer, microwave & dishwasher.Average utilities: Power - $96.00 Gas - $102.00

2 Wedge Alley Bedrooms:Bathrooms:Sqft:SP:Built:


341,400

2010


This 1400 sq/ft, 1-1/2 storey home is located at the Candle Lake Golf Course subdivision. A public sewer & water system means no pump outs or well issues. A 3 bedroom with 4 bathrooms. Each bedroom has it's own ensuite. Lots of closet space & separate laundry room. Very nicely decorated. Hardwood & ceramic tile flooring. Pine ceilings integrated with large wood interior beams. Property is located on the corner of Wedge Alley & Fairway Drive & across from the road from the tee box of hole # 13. A very large lot that equates to 0.35 acres with lots of room for storage & oversize garage or shop.





30 Lakeshore Bedrooms:Bathrooms:Sqft:SP:Built:


231,820

1982


A Waskateena Lakefront at beautiful Candle Lake. The public reserve is all that separates you from the sandy beach & warm waters of this well known beautiful area of Candle Lake. The cottage is a 3 bedroom, 2.5 bath, 1820 sq. foot 2 storey. An abundance of cedar adorn walls & ceilings. Lots of natural light from ample windows & skylight, a very large recreation room w/ wet bar & infloor hot tub, 2 woodburning fireplace/stoves, 2nd level sunroom viewing the lake. Open concept. Two bedrooms up & one down. Large bricked outdoor patio with oversize storage shed & workshop as well as a single attached garage. Come & have a look at a very affordable Candle Lake getaway.

4 Piper Bedrooms:Bathrooms:Sqft:SP:Built:


321,660

2008


Year round cabin for sale in Candle Lake, Sk. This 1660 sq/ft cabin features 3 bedrooms, 2 baths. Located on an acre lot for privacy and short walking distance to sandy beaches and water. Vaulted ceiling in the living room and wood fireplace to enjoy. Large family room on upper level. Wood flooring and ceramic tile flooring, built-in dishwasher make this cozy cabin the perfect property for you to enjoy the lake. Includes hot tub for relaxation and enjoyment. A must see!





4 Shelly Bedrooms:Bathrooms:Sqft:SP:Built:


321,972

2007


Tastefully decorated custom built executive home, 2 story split, lends itself to open space especially suitable for the large family and/or entertaining. Laundry with a half bath at back door perfect for rinsing out the kids swimsuits. Kitchen offers custom built cabinetry with alder finish. Fridge, stove, & dishwasher included; spacious dining area with garden doors leading to wrap around deck. Living room flows from dining room and boasts a beautiful wood burning fireplace. Main floor master bedroom included a 3 piece ensuite, custom built shelving and has garden doors also leading to the wrap around deck, perfect for early morning coffee or the evening glass of wine. The family/media room has an open view to the main level and best of all room for large furniture and media. Spacious bedrooms, bathroom has custom storage and lots of room to move to. Garage is insulated and heated, set up for a workshop. Two natural gas BBQ hookups in front and back of house, 3 storage sheds, patio area with firepit for those evenings to spend with loved ones.Marina Berth at Telwin Marina is included with this property.

3 Thertom Bedrooms:Bathrooms:Sqft:SP:Built:


331,660

2014


Gorgeous cabin for sale in Candle Lake, Sk. New year round rustic 1660 sq ft cabin on two levels nestled on an acre lot. Sided with hardy board and a metal roof. This cabin features 3 bedrooms, 2 full bathrooms plus a half bathroom. The masterbedroom features an ensuite with a Jacuzzi tub. The second level features a loft area for relaxing while watching tv or for extra family and friends. Black maple cabinets in the kitchen, a gas range and built in dishwasher. This A frame cabin is accented with decorative beams and pine walls to make your cabin just right for the lake. Enjoy the natural gas fireplace. Heated by natural gas forced air plus air conditioning. Natural gas hook up. A deck to enjoy while you bbq steaks. Water is a 1500 gallon holding tank and septic size is 2000 gallons.





13 Jortan Bedrooms:Bathrooms:Sqft:SP:Built:


421,804

2008


Awesome 4 bedroom year round home on 1 acre in Denmore Estates at Candle Lake, close to the golf course. Features a stunning floor to ceiling fireplace centering the cozy living and dining areas. Beautiful hickory stained cabinets and lots of pine walls. Matching log railing and stained pine trim throughout the home. Other features include hardwood floors, a loft overlooking the great room, wrap around deck with hot tub, 5' ICF basement, on demand hot water, and a High Efficient 2 speed furnace. In addition, there is a heated 28' x 30' garage with a separate entrance to a future guest suite above the garage. 4 bedrooms, 2 bathrooms and a mudroom off the main entrance makes this home large enough for any size family or friends to gather and enjoy the outdoors.



SOLD Listing Details


15 Namaka Bedrooms:Bathrooms:Sqft:SP:Built:


311,230$302,0001976

SOLD06/26/2013P7 Prince Albert NE$328,80006/26/2013103

Seasonal cabin for sale in Candle Lake, Sk. Located in Island View Sub-division. Fronts onto reserve with gorgeous view of the lake. Walk to beach and marina. This 3 bedroom and 1 bath cabin is in excellent condition. Includes a 29ft X 25ft garage with loft above for that extra summer company. Oak cabinets, fully finished except for dining room table and 6 chairs and deep freeze. Cedar siding on the exterior with cedar inside. Features a built in dishwasher, rock fireplace to sit and enjoy on those cool nights. The loft above the garage includes lots of space and features an Acorn fireplace and bathroom. Private well and septic. MARINA SPOT INCLUDED.

9 Mighty Duck Way Bedrooms:Bathrooms:Sqft:SP:Built:


321,626$415,0002008


Absolutely stunning! Recently built 1626 sq. ft. 1 1/2 story home in Van Impe Subdivision. Features hardwood flooring, gas fireplace in living room, air conditioning, fantasitc kitchen with walk-in pantry, gas range, all stainless steel appliances, open floor plan, vaulted ceilings in dinning room and living room with lots of windows to allow all the natural light in. Huge deck in the front and back, over sized 2 car garage 26 x 32 with a loft above it 832 sq.ft. that is partially finished and partially plumbed for bathroom and heat. The garage is heated by a natural gas furnace. This home comes with a marina berth. A pleasure to show and a must see! Power $106.00.Energy $84.00.





100 Lakeshore Bedrooms:Bathrooms:Sqft:SP:Built:


311,600$420,0001999


Gorgeous lake home at Waskateena Beach, Candle Lake. This property features a large single detached garage, gorgeous landscaping. Year round home with 3 bedrooms, unbelievable oak kitchen with island, open dining/living room combined with natural gas fireplace. Just walk out your front door to the best beach around. Private well & septic tank.

11 Namaka Bedrooms:Bathrooms:Sqft:SP:Built:


321,652$485,0001988


1652 sq/ft home for sale in Candle Lake, Sk. GREAT LOCATION! This property fronts on to a public reserve with a gorgeous view of the lake. Walk to 2 sandy beaches and walk 100 feet to marina/your boat dock. Located in a cul-de-sac in the Island View Sub-division. Features 3 bedrooms, living room, den, dining room, storage room, 1-1/2 bathrooms which were recently remodeled. Large deck with view of the lake. Attached over-sized heated 2 car garage (28'X20') with sink and cabinets. Heated shed (12'X16') with work bench and windows with drop down door/ramp for snow mobile/quad access. Ceiling fans through-out. Updated kitchen (counters, sink, faucet and larger island counter). Recent new shingles, energy efficient furnace, built0in dishwasher, water softener. Enjoy the gas fireplace or sit outside on those beautiful summer nights and relax around the fire pit. Newly painted inside and out and recent new flooring. Large utility room for storage. Private bore well, 1200 gallon septic. All furnishings are negotiable. Marina spot included.Power - $66.53Energy - $84.23





42 Lakeview Bedrooms:Bathrooms:Sqft:SP:Built:


421,728$475,0001967


LAKEFRONT!! Check out this great cabin. 1728 sq/ft - 4bedroom, 2 bathroom. Own to the water (65'X100'), with 65' of water frontage, private & secluded. (0.15acres) Grandfathered boathouse/garage allowing direct access to the lake, rails & dock system. Located on the West side of Candle in a calm, sandy bottom bay allowing fishing & wake boarding right off your deck. Wake up every morning with your favourite coffee and amazing sun rises. Cedar siding, fenced, cedar and pine finish inside. 1-1/2 storey. Spiral staircase leads to two bedrooms & one bath, master bedroom with amazing view plus deck off master bedroom. Great natural light with large open window. Cuddle up with to the fireplace on winter nights, or take a soak in your claw foot bathtub. Pavement to front door. Check out this amazing lakefront & experience true lakefront living. Copy of the Lot & Listing brochure available under "View Supplements" and check it out on youtube & Real Estate Channel under Virtual Tour.

28 Sanderman Bedrooms:Bathrooms:Sqft:SP:Built:


321,512$500,0001997


LAKEFRONT cabin for sale in Candle Lake, Sk. This year round waterfront cabin is 1 3/4 levels features 3 bedrooms, 2 bathrooms, loft area and porch. The two upper bedrooms are oversize and allows you extra room for company. The loft overlooks the water and can also be used for that extra company. A deck off the main floor for you to sit and enjoy the water view. Walk down to the water and relax on the sandy shore. Built in 1997, this 1512 sq ft waterfront cabin is currently having the two bathrooms renovated and kitchen cabinets are newer. Heated by natural gas forced air. Includes an attached single car garage. INCLUDES A MARINA SPOT which is a short walking distance. Appliances and most furnishings stay. Private well and septic.ONE OF THE FEW LAKEFRONTS WITH A MARINA SPOT AVAILABLE!!



EXPIRED Listing Details


34 Pine Bedrooms:Bathrooms:Sqft:SP:Built:


321,992

2004

EXPIRED11/08/2013P7 Prince Albert NE$405,00011/08/2013181

Year round home for sale in Candle lake, SK. This recently renovated home is 1992 sq ft and features 3 bedrooms, 2 bathrooms, laundry room & sunroom. This beautiful home is in immaculate condition and hickory flooring, new kitchen and bath counter tops. Includes a built in dishwasher, water softener, and custom blinds throughout. All new taps and sinks, new trim on floor and windows. Heated by natural gas forced air and a wood stove for those cozy winter days. Plug ins outside for RV parking and much more.

26 Islander Bedrooms:Bathrooms:Sqft:SP:Built:


331,680

2009

EXPIRED03/31/2014P7 Prince Albert NE$439,00003/31/201497

This is the one!! If you are looking for a upgraded home or cottage at Candle Lake this is it. A very private area in the newer Van Impe subdivision with a gorgeous lakeview. One row back from the shore of Candle Lake. Home was built in 2009. It is a 1.5 storey, 1680 sq. foot with 3 bedrooms & 3 bathrooms & a bonus 3 season sunroom looking out at the beautiful landscaped yard. An attached single car garage, storage shed, stainless steel appliances, 5500 watt generator that is hooked directly to home in the event of power outage & a highly sought after marina berth in the Birchview marina are all included with this beautiful home.Come have a look & start living the "lake life"



Activity vs. TimingThis chart highlights the importance of pricing correctly at market value.

This chart illustrates the level of excitement and interest in a new listing over time. It

also demonstrates the importance of pricing correctly. When a property is first listed,

it generates a very high level of interest from prospective buyers, which reduces

dramatically over time. It is important to be priced correctly from the beginning,

during the peak of this curve.



The Effect of Over PricingThis chart highlights the importance of pricing correctly at market value.

This is the average percentage difference between the Selling and Asking Price by the length of time the home was on the market.

- Put your best foot forward immediately- Establish a competitive asking price- Keep your home in top showing condition- Offer favorable financing terms



Setting the PriceThis chart highlights the importance of pricing correctly at market value.

When setting a price for your property, the listing

level must strike a balance between the seller’s need

to achieve the best-possible return and the buyer’s

need to get good value. With many years of

experience, a professional Real Estate Agent can help

you set a price that will accomplish both objectives.

Establishing market value

The market value of your property is determined in

exactly the same way as any other commodity – what

a buyer is willing to pay for it in today’s market.

Despite the price you paid originally, or the value of

any improvements you may have made, the value is

determined by market forces.

Look at the competition

Buyers look at about a dozen properties on average

before making an offer on a property. As a result, they

have a good overview of the market and will compare

your property against the competition. If it’s not in

line with similar properties that are available, buyers

won’t consider it good value for money.



The Pitfalls of OverpricingThis chart highlights the importance of pricing correctly at market value.

Overpricing your house in

the belief that you can

reduce the price back later

is a strategy that can

backfire badly. For

example, by the time you

reduce your price, you may

miss out on a surge of

interest in properties like

yours. Also, if prices are

lowered, buyers may

wonder if there’s

something wrong with the

property that kept other

buyers away. So to keep

from selling your property

at below market value and

from wasting valuable

time, don’t fall into the

overpricing trap.



What it Takes to ShowThis page describes what it takes to show your property.

Scheduling the ShowingØ Coordination is the key.Ø All sales associates from our firm or a

cooperating broker will contact you to schedule an appointment.

Ø You will be notified of the timing, and, if it’s acceptable, the appointment will be confirmed.

Ø If you can’t be reached, the showing will proceed.

TimingØ Ordinarily, you’ll get plenty of notice about

an appointment request.Ø For buyers that want to view ASAP or a

change in schedule, you’ll be given as much notice as possible.

Special InstructionsØ Information on pets, parking, security,

etc. will be listed in your property file.Ø Sales associates wanting to show the

listing will receive a copy of the instructions.

The ShowingØ If you’re not on hand during a showing,

the sales associate will use the property’s lock box to enter. If you’re available, sales associates will introduce themselves and give you a business card.

PrivacyØ Limit the number of people at home. Ø Let the buyer roam freely and discuss the

property with the sales associate without interruption.

Ø A properly briefed sales associate will know the buyer’s needs and will be able to point out the features that meet the requirements.

Contact InformationØ If you’re not available to approve an

appointment request, leave a phone number where you can be contacted so you can be notified immediately about an offer.

PreviewsØ Occasionally, sales associates may

schedule an appointment to view your property without a buyer. By familiarizing themselves with what’s on the market, they will be an excellent position to alert a buyer to a property that fits the bill.

Unscheduled AppointmentsØ Appointment requests must be made first

through your listing agent.Ø Ask any people who show up without an

appointment to contact the listing agent to request a showing. Even if the person identifies himself or herself as a licensed sales associate.


Marketing StrategyUsing knowledge, expertise and technology to sell your home!

Rick ValcourtRick Valcourt

Real Estate Consultant, Century 21 Prestige RealEstate, 635 Branion DrivePrince Albert, Saskatchewan S6V2R9

Phone: Phone: 306-960-6485Cell : Cel l : 306-960-6485Fax: Fax: 306-763-0001Email: Email : [email protected]: Website: www.mycandlelake.com

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I intend to sell your home for

the maximum price in the

minimum amount of time.

To a certain extent, achieving that goal is a

numbers game. We need to create a richly

detailed, spectacular listing for your home,

and then we need to put it in front of as

many potential buyers as we possibly can.

Did you know that, as of 2013, nine out of

every ten home buyers used the web to

find their new home? This year the

percentage is predicted to increase

even further.

The number of buyers who use the internet

to find their next home is increasing daily.

The traffic to online real estate market-

places is skyrocketing. The power of the

web is growing. And I have been able to

successfully establish myself online so

that I am able to tap in to this steady

stream of real estate shoppers.

Your Listing Will Never Go Unnoticed

Over time, buyers' useof the Internet to

search for homes hasincreased, rising from71% in 2003 to 92% in

2013. Even moreimportantly, 45% ofhome buyers used a

mobile or tablet websiteor application to search

for a home.

“

1

”

The web is now by far the most important advertising medium for real

estate, and that’s becoming truer every day. Fortunately, I’ve

managed to stay ahead of this trend, and have been continuously

working to increase my web presence so that I can push listings to

more places very quickly, putting properties in front of online buyers

very effectively.

I subscribe to Point2 Agent, a web service that connects real estate professionals with one

another and with the most important real estate advertisers on the web. This service allows me to

advertise your listing on my website, on many other local real estate websites, and on over 50 of

the busiest online real estate marketplaces including Trulia, Oodle, Yahoo!, Zillow and many

more.

Thanks to this listing service, and to my numerous contacts, you will see that I belong to a

powerful online network that can make a substantial difference in the exposure your property

receives.

Your Listing Advertised Everywhere

Your Listing’s Own Website

In addition to my company

website, and countless real

estate websites across North

America, your listing can

receive its very own website

and unique domain name

(www.YourHouse.com), that

includes high-resolution

photos, detailed property

Information, and helpful tools

for potential home buyers.

Multiple Search Platforms

Not only will I help your listing

attract attention via “natural

search” sites like Google,

Yahoo! and MSN, I will also

place your listing in real

estate-specific search sites

such as Point2 Homes, Oodle,

Trulia and Zillow. In all, I have

access to over 50 distinct

listing marketplaces where

your listing can be displayed.

Better Information

I add as many high-quality

photographs and as much

richly detailed information to

your listing as possible, so it

will have a significantly better

chance of attracting more

buyers. In fact, 85% of home-

buyers value pictures as the

most important feature of a

listing advertisement .

Your Listing Gets Found Online

2

Better Listings

What’s the big deal? Well, it’s simple – many independent studies show that better listings with

more photos attract more visitors, they keep buyers looking at your home longer, and they

generate more quality buyer leads.

More Photos

I understand the power of quality photographs, and will include as many photos as possible to

help attract attention to your listing.

More Information

Buyers want information. That’s only natural – they’re trying to make an informed decision about a

major purchase. So instead of withholding information about your property, I deliver as much

information as possible. Not only does this make your listing easier to find online, and help

ensure that inquiries about your property are serious ones... it can also attract more attention from

the buyers who find it.

More Personality

No one knows your home better than you do. That’s why, if you’re interested, I am able to set up a

special area of your listing where you can add your own comments. You can even login via your

own password and access statistics on the visitors your listing is attracting.

More Power

My listings always include Google mapping with satellite imagery, virtual tours, and many other

features to showcase your property at the highest level of professionalism and technological

elegance.

More Information to Attract Buyers

johnston

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