We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011

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This is the December 2011 edition of We Are Social Singapores guide to Social, Digital and Mobile in China. You can find more of these Asia reports at http://wearesocial.sg

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CHINASOCIAL, DIGITALAND MOBILE IN

DECEMBER 2011 we are social

we are social

we are social

FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL:

SIMON.KEMP@WEARESOCIAL.SG

@WEARESOCIALSG

+65 9146 5356

DJESKI

HTTP://WEARESOCIAL.SG

we are social

CHINA

536,000,000

916,500,000 MOBILE SUBSCRIBERS

485,000,000 INTERNET USERS

1,339,724,852TOTAL POPULATION

INTERNET PENETRATION

MOBILE PENETRATION

67%

40%

36%

USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION

URBAN

50% 50%

RURAL

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

we are social

THE NUMBER OF INTERNET USERS IN CHINA IS GREATER THAN THE TOTAL POPULATION OF WESTERN EUROPE

INTERNET USERS IN CHINA485,000,000 412,787,000

TOTAL POPULATION OF EUROPE

VS

SOURCE: INTERNET WORLD STATS ACCESSED NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011

we are social

10,000,000 NEW INTERNET USERS IN CHINA

THERE ARE AROUND

SOURCE: CHINA INTERNET WATCH

EVERY MONTH

we are social

130,000,000 NUMBER OF RURAL INTERNET USERS IN CHINA

SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE

we are social

CHINESE NETIZENS BELIEVE THE INTERNETIS THE MOST ENGAGING MEDIUM

EVEN MORE ENGAGING THAN TV

SOURCE: SYNOVATE, AS CITED IN PENN OLSON

we are social

58%OF CHINESE NETIZENS SPEND 3 HOURS EACH DAY ON THE INTERNET

17% OF CHINESE NETIZENS SPEND 3 HOURS EACH

DAY WATCHING TV

SOURCE: MILLWARD BROWN DYNAMIC LOGIC

VS

we are social

77% ENGAGEMENT SCORE OF

THE INTERNET AS A MEDIUM AMONGST CHINESE NETIZENS

73%ENGAGEMENT SCORE OF

TELEVISION AS A MEDIUM AMONGST CHINESE NETIZENS

SOURCE: SYNOVATE, AS CITED IN PENN OLSON

VS

we are social

150 MINUTES ONLINE EVERY DAY

CHINESE NETIZENSSPEND AN AVERAGE OF

SOURCE: CHINA INTERNET WATCH

we are social

CHINESE PEOPLE AGED 18 - 27 SPEND ALMOST

5 HOURS PER DAY USING EMAIL AND THE WEB

SOURCE: BERGSTRM TRENDS

we are social

87%OF CHINESE INTERNET USERS ACCESS THE

INTERNET AND WATCH TV AT THE SAME TIME

SOURCE: MILLWARD BROWN DYNAMIC LOGIC

we are social

41%OF THEIR ONLINE TIME ON SOCIAL NETWORKS

CHINAS NETIZENS SPEND

SOURCE: DCCI, AS CITED IN THE NEXT WEB

we are social

77% OF CHINESE WEB USERS BELIEVE A SOCIAL MEDIA

PRESENCE MAKES A BRAND MORE ATTRACTIVE

SOURCE: MILLWARD BROWN DYNAMIC LOGIC

we are social

TOP SOCIAL NETWORKS IN CHINA BY USER NUMBERS

SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011

RENRENSINAWEIBO

137 M

250 M

KAIXIN

116 M

QZONE

536 M

TENCENTWEIBO

310 M

we are social

AGE BREAKDOWN OF USERS ON CHINESE SOCIAL NETWORKS

QZONE RENREN KAIXIN DOUBAN PENGYOU 51.COM

50+

40-49

35-39

30-34

25-29

20-24

15-19

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