we are social's guide to social, digital, and mobile in china, dec 2011
Post on 21-Oct-2014
33.009 views
DESCRIPTION
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in China. You can find more of these Asia reports at http://wearesocial.sgTRANSCRIPT
CHINA�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
CHINA�
536,000,000�
916,500,000 �MOBILE SUBSCRIBERS�
485,000,000 �INTERNET USERS�
1,339,724,852�TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
67%�
40%�
36%�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
URBAN�
50%� 50%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
THE NUMBER OF INTERNET USERS IN CHINA IS GREATER �THAN THE TOTAL POPULATION OF WESTERN EUROPE �
INTERNET USERS IN CHINA�485,000,000 � 412,787,000�
TOTAL POPULATION OF EUROPE �
VS�
SOURCE: INTERNET WORLD STATS ACCESSED NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 �
we are social�
10,000,000 �NEW INTERNET USERS IN CHINA�
THERE ARE AROUND �
SOURCE: CHINA INTERNET WATCH �
EVERY MONTH �
we are social�
130,000,000 �NUMBER OF RURAL INTERNET USERS IN CHINA�
SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE �
we are social�
CHINESE NETIZENS BELIEVE THE INTERNET�IS THE MOST ENGAGING MEDIUM –�
EVEN MORE ENGAGING THAN TV�
SOURCE: SYNOVATE, AS CITED IN PENN OLSON�
we are social�
58%�OF CHINESE NETIZENS �SPEND 3 HOURS EACH �DAY ON THE INTERNET�
17% �OF CHINESE NETIZENS �SPEND 3 HOURS EACH �
DAY WATCHING TV�
SOURCE: MILLWARD BROWN DYNAMIC LOGIC �
VS�
we are social�
77% �ENGAGEMENT SCORE OF�
THE INTERNET AS A MEDIUM AMONGST CHINESE NETIZENS �
73%�ENGAGEMENT SCORE OF
TELEVISION AS A MEDIUM AMONGST CHINESE NETIZENS �
SOURCE: SYNOVATE, AS CITED IN PENN OLSON�
VS�
we are social�
150 MINUTES �ONLINE EVERY DAY �
CHINESE NETIZENS�SPEND AN AVERAGE OF�
SOURCE: CHINA INTERNET WATCH �
we are social�
CHINESE PEOPLE AGED 18 - 27 SPEND ALMOST�
5 HOURS PER DAY �USING EMAIL AND THE WEB�
SOURCE: BERGSTRÖM TRENDS�
we are social�
87%�OF CHINESE INTERNET USERS ACCESS THE �
INTERNET AND WATCH TV AT THE SAME TIME �
SOURCE: MILLWARD BROWN DYNAMIC LOGIC �
we are social�
41%�OF THEIR ONLINE TIME �ON SOCIAL NETWORKS�
CHINA’S NETIZENS SPEND �
SOURCE: DCCI, AS CITED IN THE NEXT WEB�
we are social�
77% �OF CHINESE WEB USERS BELIEVE A SOCIAL MEDIA�
PRESENCE MAKES A BRAND MORE ATTRACTIVE �
SOURCE: MILLWARD BROWN DYNAMIC LOGIC �
we are social�
TOP SOCIAL NETWORKS IN CHINA BY USER NUMBERS�
SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011 �
RENREN�SINA�WEIBO�
137 M �
250 M �
KAIXIN�
116 M �
QZONE �
536 M �
TENCENT�WEIBO�
310 M �
we are social�
AGE BREAKDOWN OF USERS ON CHINESE SOCIAL NETWORKS �
QZONE � RENREN� KAIXIN� DOUBAN� PENGYOU� 51.COM �
50+ �
40-49 �
35-39 �
30-34 �
25-29 �
20-24 �
15-19 �
<14 �7%�
29%�
17% �
32%�
8%�5%�
1%�
1%�
6%�
29%�
13%�
38%�
5%�6%�
1%�
1%�
4%�
28%�
23%�
29%�
10%�4%�
<1%�
2%�
6%�
30%�
16% �
34%�
7%�6%�
1%�
1%�
6%�
33%�
13%�
37%�
7%�3%�
1%�
1%�
4%�
26%�
17% �
29%�
15% �
7%�
1%�
2%�
SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH �
we are social�
2.78 �SOCIAL MEDIA PROFILES�
THE AVERAGE CHINESE �SOCIAL MEDIA USER HAS�
SOURCE: CHINA INTERNET WATCH �
we are social�
530,000,000 �ACTIVE USER ACCOUNTS�
QZONE HAS MORE THAN �
SOURCE: SITE-REPORTED FIGURES, AS CITED IN CHINA INTERNET WATCH �
we are social�
…THAT’S 3 TIMES GREATER THAN THE TOTAL USER �BASE OF FACEBOOK ACROSS THE WHOLE OF ASIA�
SOURCE: BASED ON LATEST SITE-REPORTED FIGURES �
530 M �ACTIVE QZONE �
USERS IN CHINA�
172 M �ACTIVE FACEBOOK�
USERS ACROSS ASIA�
VS�
we are social�
OF THE NUMBER �OF QZONE USERS�
THE NUMBER OF FACEBOOK�USERS IN CHINA IS LESS THAN�
1%�
SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011 �
we are social�
…BUT CHINA STILL HAS MORE �FACEBOOK USERS THAN ESTONIA�
FACEBOOK USERS IN CHINA�493,460 � 436,240�
FACEBOOK USERS IN ESTONIA�
VS�
SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011 �
we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
18-24:�38%�
13-17:�11%�
25-34:�35%�
35--44:�11%�
45-54:�3%�
65+:�2%�
55-64:�1%�
MALE:�59%�
FEMALE:�41%�
FACEBOOK DEMOGRAPHICS IN CHINA�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � PCCW CUSTOMER SERVICES (OFFICIAL) � 6,669 � 0.00%�2 � FLYING BLUE CLUB CHINA� 5,183 � 8.84%�3 � SUNTEKSTORE � 4,208 � 21.35%�4 � WHOLESALE-DRESS.NET� 1,382 � 0.00%�
TOP FACEBOOK PAGES IN CHINA�
we are social�
GROWTH IN THE �NUMBER OF PEOPLE USING �
‘WEIBOS’ IN THE FIRST HALF OF 2011:�
209%�
SOURCE: PENN OLSON�
we are social�
MORE PEOPLE USE WEIBOS�IN CHINA THAN LIVE IN THE �
WHOLE OF THE UNITED STATES �
SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA, JUNE 2011 �
(! )!
we are social�
DAILY ACTIVE USERS OF�CHINA’S BIGGEST MICROBLOGS:�
SOURCE: SITE-REPORTED FIGURES AS CITED ON CHINA INTERNET WATCH �
SINA�WEIBO�
TENCENT WEIBO�
25 M �50 M �VS�
we are social�
910,000 �PEOPLE IN CHINA STILL VISIT�TWITTER.COM EVERY MONTH �
TWITTER IS USUALLY �BLOCKED IN CHINA, BUT�
SOURCE: GOOGLE AD PLANNER �
we are social�
1,500,000 �NUMBER OF USERS ON JIEPANG, CHINA’S�
HOTTEST LOCATION-BASED SOCIAL NETWORK:�
SOURCE: SITE-REPORTED NUMBERS, AS CITED IN BUSINESS WIRE �
we are social�
8,000,000 �NUMBER OF USERS ON CHINA’S�
TIANJI PROFESSIONAL SOCIAL NETWORK:�
SOURCE: SITE-REPORTED NUMBERS, AS CITED IN PENN OLSON�
we are social�
1,854,000 �NUMBER OF LINKEDIN USERS IN CHINA:�
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �
we are social�
700,000,000 �REGISTERED USERS�
QQ, CHINA’S LARGEST INSTANT�MESSENGER PLATFORM, HAS MORE THAN�
SOURCE: LATEST SITE-REPORTED FIGURES AS AT NOVEMBER 2011 �
we are social�
QQ’S ‘POPULATION’ IS MORE THAN�DOUBLE THE POPULATION OF THE USA�
SOURCE: BASED ON LATEST SITE-REPORTED FIGURES AS AT NOVEMBER 2011 AND UN DATA, JUNE 2011 �
we are social�
$ �US$ 760,000,000 �IN THE THIRD QUARTER OF 2011 ALONE �
QQ’S OWNERS – TENCENT – MADE MORE THAN�
SOURCE: SITE-REPORTED FIGURES �
we are social�
$5,737 �PER MINUTE �
THAT’S ABOUT�
SOURCE: SITE-REPORTED FIGURES �
we are social�
465,000,000 �ONLINE VIDEO VIEWERS IN CHINA IN 2011:�
SOURCE: CHINA INTERNET WATCH �
we are social�
26,449,000 �DAILY VISITORS TO YOUKU.COM, �
CHINA’S EQUIVALENT OF YOUTUBE: �
SOURCE: CHINA INTERNET WATCH �
we are social�
THAT’S MORE THAN THE �POPULATION OF AUSTRALIA�
SOURCE: UN, JUNE 2011 �
(! )!
we are social�
40%�OF CHINESE NETIZENS ARE ‘CONTENT CREATORS’�
(THAT’S MORE THAN TWICE THE RATE IN THE USA) �
SOURCE: FORRESTER �
we are social�
77.5 BILLION�WEB SEARCHES IN Q3 2011 ALONE �
CHINESE NETIZENS CONDUCTED MORE THAN�
SOURCE: CHINA INTERNET WATCH �
we are social�
10,000 �EVERY SECOND �
THAT’S ALMOST�
SOURCE: CHINA INTERNET WATCH �
we are social�
173,000,000 �ONLINE SHOPPERS IN CHINA:�
SOURCE: CHINA INTERNET WATCH �
we are social�
US$ 26,750,000,000 �VALUE OF CHINESE E-COMMERCE IN Q2 2011: �
SOURCE: CHINA INTERNET WATCH �
we are social�
ON AN ANNUALISED BASIS, THAT’S�MORE THAN THE GDP OF VIETNAM �
SOURCE: WIKIPEDIA�
(! )!
we are social�
US$ 600 �PER PERSON PER YEAR �
ONLINE SHOPPERS IN CHINA�SPEND AN AVERAGE OF�
SOURCE: PROJECTED FROM DATA FROM CHINA INTERNET WATCH �
we are social�
5 HOURS PER WEEK�SHOPPING ON THE INTERNET�
CHINESE NETIZENS SPEND AN AVERAGE OF�
SOURCE: TNS DIGITAL LIFE �
we are social�
48,000 �AVERAGE NUMBER OF ITEMS SOLD �EVERY MINUTE ON TAOBAO.COM:�
SOURCE: ALIBABA�
we are social�
US$ 817,000,000 �VALUE OF TRANSACTIONS ON TAOBAO�
ON 11 NOVEMBER 2011 ALONE: �
SOURCE: TAOBAO FIGURES AS CITED IN CHINA INTERNET WATCH �
we are social�
$9,456 �EVERY SECOND �
THAT’S ABOUT�
SOURCE: TAOBAO FIGURES AS CITED IN CHINA INTERNET WATCH �
we are social�
42,000,000 �NUMBER OF PEOPLE USING �
GROUP BUYING SITES IN CHINA:�
SOURCE: CHINA DAILY �
we are social�
81%�OF CHINESE YOUTH CHECK ONLINE COMMENTS�
BEFORE MAKING A PURCHASE DECISION�
SOURCE: SLIDESHARE.NET/JARRAHBEAR �
we are social�
66%�OF CHINESE INTERNET USERS �ACCESS VIA MOBILE DEVICES�
SOURCE: CHINA INTERNET WATCH �
we are social�
PEOPLE IN CHINA CAN USE THEIR MOBILE PHONES TO:�
SOURCE: ENOVATE �
BUY STARBUCKS COFFEE �
BUY SUBWAY TICKETS�
DO THEIR BANKING �
DO THEIR SHOPPING �
BUY LOTTERY TICKETS�
¥€$ �
88 �
we are social�
70%�OF CHINESE PEOPLE SAY THEY �
CAN’T LIVE WITHOUT THEIR PHONE �
SOURCE: SYNOVATE �
we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �