We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011

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This is the December 2011 edition of We Are Social Singapores guide to Social, Digital and Mobile in China. You can find more of these Asia reports at http://wearesocial.sg

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<p>CHINASOCIAL, DIGITALAND MOBILE IN</p> <p>DECEMBER 2011 we are social</p> <p>we are social</p> <p>we are social </p> <p>FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL:</p> <p>SIMON.KEMP@WEARESOCIAL.SG </p> <p>@WEARESOCIALSG </p> <p>+65 9146 5356 </p> <p>DJESKI</p> <p>HTTP://WEARESOCIAL.SG </p> <p>we are social</p> <p>CHINA</p> <p>536,000,000</p> <p>916,500,000 MOBILE SUBSCRIBERS</p> <p>485,000,000 INTERNET USERS</p> <p>1,339,724,852TOTAL POPULATION</p> <p>INTERNET PENETRATION</p> <p>MOBILE PENETRATION</p> <p>67%</p> <p>40%</p> <p>36%</p> <p>USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION</p> <p>URBAN</p> <p>50% 50%</p> <p>RURAL </p> <p>SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 </p> <p>we are social</p> <p>THE NUMBER OF INTERNET USERS IN CHINA IS GREATER THAN THE TOTAL POPULATION OF WESTERN EUROPE </p> <p>INTERNET USERS IN CHINA485,000,000 412,787,000</p> <p>TOTAL POPULATION OF EUROPE </p> <p>VS</p> <p>SOURCE: INTERNET WORLD STATS ACCESSED NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 </p> <p>we are social</p> <p>10,000,000 NEW INTERNET USERS IN CHINA</p> <p>THERE ARE AROUND </p> <p>SOURCE: CHINA INTERNET WATCH </p> <p>EVERY MONTH </p> <p>we are social</p> <p>130,000,000 NUMBER OF RURAL INTERNET USERS IN CHINA</p> <p>SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE </p> <p>we are social</p> <p>CHINESE NETIZENS BELIEVE THE INTERNETIS THE MOST ENGAGING MEDIUM </p> <p>EVEN MORE ENGAGING THAN TV</p> <p>SOURCE: SYNOVATE, AS CITED IN PENN OLSON</p> <p>we are social</p> <p>58%OF CHINESE NETIZENS SPEND 3 HOURS EACH DAY ON THE INTERNET</p> <p>17% OF CHINESE NETIZENS SPEND 3 HOURS EACH </p> <p>DAY WATCHING TV</p> <p>SOURCE: MILLWARD BROWN DYNAMIC LOGIC </p> <p>VS</p> <p>we are social</p> <p>77% ENGAGEMENT SCORE OF</p> <p>THE INTERNET AS A MEDIUM AMONGST CHINESE NETIZENS </p> <p>73%ENGAGEMENT SCORE OF </p> <p>TELEVISION AS A MEDIUM AMONGST CHINESE NETIZENS</p> <p>SOURCE: SYNOVATE, AS CITED IN PENN OLSON</p> <p>VS</p> <p>we are social</p> <p>150 MINUTES ONLINE EVERY DAY </p> <p>CHINESE NETIZENSSPEND AN AVERAGE OF</p> <p>SOURCE: CHINA INTERNET WATCH </p> <p>we are social</p> <p>CHINESE PEOPLE AGED 18 - 27 SPEND ALMOST</p> <p>5 HOURS PER DAY USING EMAIL AND THE WEB</p> <p>SOURCE: BERGSTRM TRENDS</p> <p>we are social</p> <p>87%OF CHINESE INTERNET USERS ACCESS THE </p> <p>INTERNET AND WATCH TV AT THE SAME TIME </p> <p>SOURCE: MILLWARD BROWN DYNAMIC LOGIC </p> <p>we are social</p> <p>41%OF THEIR ONLINE TIME ON SOCIAL NETWORKS</p> <p>CHINAS NETIZENS SPEND </p> <p>SOURCE: DCCI, AS CITED IN THE NEXT WEB</p> <p>we are social</p> <p>77% OF CHINESE WEB USERS BELIEVE A SOCIAL MEDIA</p> <p>PRESENCE MAKES A BRAND MORE ATTRACTIVE </p> <p>SOURCE: MILLWARD BROWN DYNAMIC LOGIC </p> <p>we are social</p> <p>TOP SOCIAL NETWORKS IN CHINA BY USER NUMBERS</p> <p>SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011 </p> <p>RENRENSINAWEIBO</p> <p>137 M </p> <p>250 M </p> <p>KAIXIN</p> <p>116 M </p> <p>QZONE </p> <p>536 M </p> <p>TENCENTWEIBO</p> <p>310 M </p> <p>we are social</p> <p>AGE BREAKDOWN OF USERS ON CHINESE SOCIAL NETWORKS </p> <p>QZONE RENREN KAIXIN DOUBAN PENGYOU 51.COM </p> <p>50+ </p> <p>40-49 </p> <p>35-39 </p> <p>30-34 </p> <p>25-29 </p> <p>20-24 </p> <p>15-19 </p>