jen topping channel 4
TRANSCRIPT
Multiplatform Activities in a Convergent World
Jen ToppingChannel 4 Online Business Manager
@toppage
Experimentation
Three Types of Activity
Force for Good
Over 700,000 people signed the online petition
Audience Engagement
Average 1.1% TV to web conversionMillion Pound Drop Playalong peaked at 12.4%200,000 plays in one showSkins has a conversion of 54%
Containing Mercury
http://www.youtube.com/watch?v=y9FUadWYbzE
Risk of Destruction
No time to rest…
Convergence with the TV
Freedom of Imagination
Fresh ideas
Source: http://metallurgyfordummies.com/what-is-nanotechnology/
Scenario playing…
http://www.e4.com/game/privates.html
Killer Stories & Ideas
Source: New York Library http://www.flickr.com/photos/nypl/3109299895/te
