Multiplatform Activities in a Convergent World

Jen ToppingChannel 4 Online Business Manager

@toppage

Experimentation

Three Types of Activity

Force for Good

Over 700,000 people signed the online petition

Audience Engagement

Average 1.1% TV to web conversionMillion Pound Drop Playalong peaked at 12.4%200,000 plays in one showSkins has a conversion of 54%

Containing Mercury

http://www.youtube.com/watch?v=y9FUadWYbzE

Risk of Destruction

No time to rest…

Convergence with the TV

Freedom of Imagination

Fresh ideas

Source: http://metallurgyfordummies.com/what-is-nanotechnology/

Scenario playing…

http://www.e4.com/game/privates.html

Killer Stories & Ideas

Source: New York Library http://www.flickr.com/photos/nypl/3109299895/te

Thank you

jtopping@channel4.co.uk