japan smart living smart cities presentation by sue kinoshita director ukti japan
DESCRIPTION
UKTI Presentation given at the Practical Toolkit for Doing Business In South East Asia event at The Oval Kia, London on 18 October 2012.TRANSCRIPT
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Japan Smart Living / Smart CitiesSue Kinoshita19 October 2012
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The smart opportunity Recovery efforts from the March 2011 disaster are encouraging Japan to
rethink its energy policies.
Additional pressure as aging and shrinking population puts mounting pressure on welfare / healthcare spending & systems.
With digitisation and networking replacing existing business fields / service categories with a new competitive structure, the Japanese government’s "Smart Convergence" strategy highlights international alliances covering six priority areas:
Smart Community
Smart Healthcare
Smart Robots
Smart Automobile
Traffic Systems
Smart Agriculture
Smart Creative Industry
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Tokyo... Largest mega city in the world. Rapidly aging population / declining birth rate. Largest economy in Japan (15% of national budget) 20% of total expenditure on education and culture,
increasing expenditure on welfare and healthcare.
...and beyond Osaka 2nd largest economy in Japan. Greater Osaka region home to many of Japan’s
smart tech leaders. Other large cities such as Nagoya, Sapporo,
Kyoto and Fukuoka share similar challenges and opportunities.
The smart cities
• Yokohama City - Kanagawa Prefecture
• Kashiwa City - Chiba Prefecture
• Toyota City - Aichi Prefecture
• Kansai Science City - Kyoto Prefecture
• Kitakyushu City - Fukuoka Prefecture
• Yokohama City - Kanagawa Prefecture
• Kashiwa City - Chiba Prefecture
• Toyota City - Aichi Prefecture
• Kansai Science City - Kyoto Prefecture
• Kitakyushu City - Fukuoka Prefecture
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Other smart cities
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Buildings & environment
Key drivers Strong regulatory body support and collaboration with developed nations. Need for building-related technologies to aid post-March 2011 reconstruction.
Specific opportunities include Energy Management Systems (EMS) Green Roof Systems
HEMS - Home Energy Management System
BEMS - Building Energy Management System
CEMS - Cluster/Community Energy Management System
HEMS & BEMS illustration. Source: Pacific Gas & Electric Company
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Energy
Issues Japan moving away from nuclear Strong EV industry Mature energy infrastructure Monolithic power providers Plans to reform supply chain
Opportunities Smart energy management Grid development Demand-side management Smart storage Tie-ups with Japanese companies for
UK demonstration projects
Photo: SmartGrid GB and NEDO MOU signing
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Transportation
Issues Train congestion Expensive parking Aging society
Key drivers Car sharing Intelligent Transport System (ITS)
Opportunities IEV (electric vehicles) car sharing Unified car navigation and Electric Toll Collection (ETC)
Photo: Nissan Leaf, British Embassy Tokyo
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Other areasIssues More frequent use of medical services Elderly population in need of long-term care
Opportunities Healthcare Consumer-Based Robotics Telehomecare
Issues Dominated by local companies
Opportunities 4G Network Deployment Cloud Computing
Issues Need for “globally literate” workforce Declining child population
Opportunities Distance learning Environmentally-friendly school facilities
EDUCATION
DIGITAL MEDIA
HEALTH
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Recent successes
SmartGridGB / NEDO MOU-signing in March to facilitate greater collaboration between the UK and Japan in smart grid development.
A British healthcare software developer was chosen by Osaka University
Hospital to deliver an e-health product that would enable the smooth exchange of patients’ medical imaging data.
As Japan’s conventional value chain structure changes, there has been growing interest in UK’s expertise in deregulation. Japanese organisations have already identified a major UK city as a large-scale demonstration project.
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Upcoming opportunities to visit Japan
Smart Technology Trade Mission (January 2013)
Benefits Network with Japan’s leading companies in electronics, communications,
software, system integration and energy, as well as consultancies involved in smart technology and smart grid businesses.
Presentation opportunity at seminars in Tokyo and Osaka (TBC). Pre-mission readiness consultation with Technology officers in Japan. Pre-mission publicity in Japan (>1500 mailshots). Simultaneous interpretation provided at seminars. Publicity via mission brochure. Identification of business opportunities in Japan. Tour of ENEX and Smart Energy 2013, with interpreters provided.
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Feel free to contact me directly at: [email protected]
Alternatively, please email Gary Middlemas
Head Marketing team at:[email protected]
Thanks for listening
Any questions?