j lashua content marketing at intel
DESCRIPTION
Intel's approach to content marketing, from a social media perspectiveTRANSCRIPT
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Social Content Marketing at Intel
Jennifer Lashua
Intel Social Media Center of Excellence
@runningjen
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Who we are (socially speaking … )
• 1 Global Facebook page – 51 country pages
• 1 Primary Twitter Handle – 30 supporting handles
• 1 Global YouTube Channel – 14 International Channels
• 1 Google+ Page – 7 circles
• Support for local networks – Weibo, RenRen, Vkontakte, etc
> 13M global fans/followers
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INTEL CONFIDENTIAL 3
Social Content Publishing Model
Time >
Re
sou
rce
s >
Constant content stream, “Always On”
Stories, mini-campaigns, events
Campaigns, feature content
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Content Case Studies
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Campaign-Driven
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News & Insights
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Informational
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Think Global,
Act Local
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Create centrally, Share globally
COE
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Create locally, extend globally
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11
A sneak peek into what’s next for Intel: Branded Content and Storytelling
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INTEL CONFIDENTIAL
Thank you!
@runningjen
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