intel confidential 1 bluetooth: new freedom, new possibilities simon ellis manager mobile marketing,...

Intel Confidential 1

Bluetooth: New Freedom, Bluetooth: New Freedom, New PossibilitiesNew Possibilities

Simon EllisSimon EllisManager Mobile Marketing, Manager Mobile Marketing, CommunicationsCommunications

Intel CorporationIntel Corporation

The Bluetooth Specification is still The Bluetooth Specification is still preliminary. All information regarding preliminary. All information regarding Bluetooth is subject to change without Bluetooth is subject to change without

notice.notice.

Copyright (C) Intel CorporationCopyright (C) Intel Corporation


Value PropositionValue Proposition

Problem:Problem:* Too many wires and connectors.* Too many wires and connectors.

* Portable devices don’t work well together.* Portable devices don’t work well together.

* No anywhere seamless connectivity.* No anywhere seamless connectivity.

Great solution:Great solution:* A revolutionary program to link portable PC’s and * A revolutionary program to link portable PC’s and

electronic devices wirelessly and seamlessly.electronic devices wirelessly and seamlessly.

Right players:Right players:* Broad Industry support committed to deliver * Broad Industry support committed to deliver

products from telecom and computing industries.products from telecom and computing industries.


Many Useful Mobile Many Useful Mobile Devices TodayDevices Today

Using them . . .Using them . . . Independently –Independently –

each has differenteach has differentinformationinformation

Together –Together –requires multiplerequires multiplecables, connectorscables, connectors


Imagine . . .Imagine . . .

New Freedom and PossibilitiesNew Freedom and PossibilitiesNew Freedom and PossibilitiesNew Freedom and Possibilities

Universal mobileUniversal mobileconnectivityconnectivity

UltimateUltimatesynchronicitysynchronicity

. . . without wires. . . without wires


Bluetooth Goal . . .Bluetooth Goal . . .

Wireless Link Between All Mobile DevicesWireless Link Between All Mobile DevicesWireless Link Between All Mobile DevicesWireless Link Between All Mobile Devices


Bluetooth Is . . .Bluetooth Is . . .

Major joint computing andMajor joint computing andtelecomm industry initiativetelecomm industry initiative

Plan to deliver a revolutionaryPlan to deliver a revolutionaryradio-based solutionradio-based solution– Cable replacement, no line ofCable replacement, no line of

sight restrictionssight restrictions

– Perfect for mobile devices –Perfect for mobile devices –small, low power, low costsmall, low power, low cost

– Open specificationOpen specification


New Freedom andNew Freedom andPossibilities . . .Possibilities . . .


The Internet BridgeThe Internet Bridge

PSTN, ISDN,PSTN, ISDN,LAN, WAN, xDSLLAN, WAN, xDSL


The Ultimate Headset…..The Ultimate Headset…..Keep your hands Keep your hands

free with the ultimate free with the ultimate solution for the:solution for the:– Road.Road.

– Office.Office.

– Car.Car.


OfficeOffice HotelHotel Out and AboutOut and About

The Three In One PhoneThe Three In One Phone

LANLANPSTNPSTN

PSTNPSTN


The Automatic SynchronizerThe Automatic Synchronizer


Hidden ComputingHidden Computing


The Instant PostcardThe Instant Postcard

GSMGSMCDMACDMA

D-AMPSD-AMPSPSTNPSTNetc…etc…


. . . And Countless Other . . . And Countless Other PossibilitiesPossibilities


Technical Features...Technical Features... 10 m personal bubble 10 m personal bubble

– 8 devices per piconet.8 devices per piconet.

– Up to 10 piconets in bubble.Up to 10 piconets in bubble.

Works in Globally free spectrum (2.45 GHz, ISM band)Works in Globally free spectrum (2.45 GHz, ISM band)– Globally available frequency, 89 MHz of spectrum available.Globally available frequency, 89 MHz of spectrum available.

– FFH/DS Hybrid Radio.FFH/DS Hybrid Radio.

$20 projected to come down to around $5 OEM integration cost$20 projected to come down to around $5 OEM integration cost– Designed for Designed for CMOSCMOS single chip solution. single chip solution.

Data/voice services: Data/voice services: – 432 Kbps (full duplex), 721/56 Kbps (asymmetric), 384 Kbps (TMS2000)432 Kbps (full duplex), 721/56 Kbps (asymmetric), 384 Kbps (TMS2000)

– Future version: 2 Mbps.Future version: 2 Mbps.

– 3+ simultaneous full duplex voice per piconet (CVSD@64 Kbps).3+ simultaneous full duplex voice per piconet (CVSD@64 Kbps).

– Simultaneous voice/data capable .Simultaneous voice/data capable .

SecuritySecurity– Designed to be as secure as a wire (public/private key authentication, streaming Designed to be as secure as a wire (public/private key authentication, streaming

cipher up to 64 bit based on A5 security).cipher up to 64 bit based on A5 security).

PowerPower– 2.7V, 30 uA in sleep, 60 uA hold, 300 uA standby, 8-30 mA transmitting.2.7V, 30 uA in sleep, 60 uA hold, 300 uA standby, 8-30 mA transmitting.

Open industry standardOpen industry standard– Mobile computers, Cell phones, Handhelds, Data Access Points.Mobile computers, Cell phones, Handhelds, Data Access Points.

RF-ModuleRF-Module


Technically Speaking . . .Technically Speaking . . .

Preliminary Specifications…Preliminary Specifications… SmallSmall

– 0.5 square inches in production0.5 square inches in production

– Eventually moving to a single Eventually moving to a single chip solutionchip solution

Low powerLow power– 2.7V2.7V

– < 0.1 watt active power< 0.1 watt active power

Simultaneous voice/data Simultaneous voice/data capablecapable– 1Mbps robust transfer rate1Mbps robust transfer rate

BluetoothBluetoothRadio ModulesRadio Modules


Bluetooth SIG MembersBluetooth SIG Members 3COM (Palm, MHz, USR) AXIS AST CASIO CETECOM BmbH Compaq Dell Ericsson Intel IBM Lucent

Metricom Motorola Nokia Puma Technologies

Qualcomm Symbionics Toshiba TDK UET VLSI XIRCOM

And More Are ComingAnd More Are ComingAnd More Are ComingAnd More Are Coming


TimelineTimeline

19981998 19991999

InitiativeInitiativeAnnouncementAnnouncementMay 20th, 1998May 20th, 1998

ProductsProductsExpectedExpected

2H’992H’99Industry ReviewIndustry Review


Development scheduleDevelopment schedule

Intel is working on the program detailsIntel is working on the program details– Does this schedule support 2H99 product launch?Does this schedule support 2H99 product launch?

– What level of support is required from Intel?What level of support is required from Intel?

– What are your key questions/concerns?What are your key questions/concerns?

1998 1999J J A S O N D J F M A M J J A S O N

ComprehensiveSpec Overview

+ Draft Notebook design guide - Module definition - Layout details - FCC details

+ Training Event+ Design guide+ Matchmaking

+ Rev 0.8 spec

+ Beta module (100’s)+ Beta software+ Design guide

+ Rev 0.9 spec

+ Rev 1.0 spec+ Public launch

+ Final hardware (1000’s)+ Gold software

+ Rev 0.6 spec

+ Rev 0.7 spec

Prototype modulefor eval board(10’s)


Steps to Join the programSteps to Join the program Step 1: Visit public web site (www.bluetooth.com)Step 1: Visit public web site (www.bluetooth.com)

– Usage models, technical information, sign-up information.Usage models, technical information, sign-up information.

– Covered by today's presentation.Covered by today's presentation.

Step 2: Review and sign legal agreement.Step 2: Review and sign legal agreement. Step 3: Visit the Bluetooth member web site.Step 3: Visit the Bluetooth member web site.

– Review current version of specification.Review current version of specification.

– Review Frequently Asked Questions (FAQ).Review Frequently Asked Questions (FAQ).

– Post questions, provide feedback.Post questions, provide feedback.

– List of Bluetooth suppliers.List of Bluetooth suppliers.

Step 4: Members added to the e-mail lists (Reflector).Step 4: Members added to the e-mail lists (Reflector). Step 5: Engage with relevant task teams and work on your Step 5: Engage with relevant task teams and work on your

product development.product development.– Design guides, data sheets, support.Design guides, data sheets, support.

– Testing. Functional, certification, regulatory.Testing. Functional, certification, regulatory.

– Plan Product development and support requirement.Plan Product development and support requirement.


SummarySummary

Collaboration of companies working Collaboration of companies working together to develop and deliver together to develop and deliver Bluetooth SystemsBluetooth Systems

Bluetooth goal: Enable new freedom Bluetooth goal: Enable new freedom and capability for true anywhere, and capability for true anywhere, anytime computing and anytime computing and communicationscommunications

For more information: For more information: www.bluetooth.comwww.bluetooth.com

intel confidential 1 bluetooth: new freedom, new possibilities simon ellis manager mobile marketing,...

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