it's a mobile world
TRANSCRIPT
What We Will Cover Today
• Impact + changes from #Mobilegeddon
• Strategy development
• Increase mobile website traffic
• Go beyond the basics
• Reach new customers
• Additional resources
• Q&A
Impact + Changes From #Mobilegeddon
Google’s Mobile-Friendly Update
• Google mobile search algorithm change
• Implemented on April 21, 2015
• Sites that aren’t mobile-friendly now rank lower
• Took about one week to see significant changes
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• Simple navigation
• Minimal design elements
• Content in a clean layout
• Click to call functionality
• Addresses that use the device’s map functionality
• CTAs should use simple forms and work with device’s email
How to Be Mobile-Friendly
½ of local searches
happen on mobile devices and it’s
only increasing
74% of mobile users
begin their search
on a search engine (vs. an app a mobile site)
69% expect a business
to be within 5 miles
of current location
83% want to buy
immediately
(within a day)
93% go on to purchase
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Take the Mobile-Friendly Test at:
google.com/webmasters/tools/mobile-friendly/
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Analyze your website and
see your design is
compatible with the
algorithm changes.
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Ensure You Are Correct in a Mobile Search
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Check for Errors in Search Console
(formerly Google Webmaster Tools)
Check for errors in the Search Traffic section
So did
Mobilegeddon have an impact ?
YES! #LocalVoxWebinar
• Clicks, pages, countries
• Devices (mobile)
• Search type (web dates
comparison custom month
after change compared to equivalent
days on previous month)
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Run a Search Analytics Report
To See How #Mobilegeddon Impacted You
Strategy Development
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• Find out how you’re listed in online directories
• Fix them!
• localvox.com/free-seo-report
Long-Term ROI
Directory Optimization
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• Combine Google My Business with your mobile-optimized website
• Gives them the right information at the right time
• Easy to manage with one dashboard for all your information
Long-Term ROI
Search Engine Optimization
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• Fill in the gap when you’re waiting for SEO to kick in
• Choose between AdWords and AdWords Express
• Google automatically optimizes your ads for you
Short-Term ROI
Search Engine Marketing
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• Purchases on Google
• Reviews
• Easy to manage with one dashboard for all your information
Stay Up-To-Date
Google Continues to Enhance AdWords
Increase Your Traffic
The simplest website design is usually the optimal one
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Focus on your local presence
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Tap into geo-targeting
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Don’t forget the power of social
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Don’t silo mobile
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Optimize email marketing
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Go Beyond the Basics
Over 70% of
consumers will
access discounts
they wants
online from a
smartphone or
comparable
device
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Be able to
connect with
your customers
24/7 with mobile
apps
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Point people
offline, online and
to your content
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On average, text
messages are read
within 4 minutes of
their receipt
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Do your images
load in 1-2 seconds
on mobile?
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Reach New Customers
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Win the “mobile moments”
Have the
information mobile
consumers want
easy-to-find and
accessible
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Properly display
your website
information
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Have simple
mobile navigation
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Additional Resources
Simple, Effective and Affordable
Local Online Marketing
Search
Social
Mobile
Advertising
Website
PR
Lead Gen
Get your free SEO report today! localvox.com/free-seo-report
E-Books
DOWNLOAD localvox.com/resources
Blog
SUBSCRIBE localvox.com/blog
More Local Marketing Resources
Q&A Please use the chat feature to ask your question. If we don’t get to your question today, email us at [email protected] or tweet us LocalVoxWebinar.