mobile: it's time to get serious (166226657)

7/29/2019 Mobile: It's Time to Get Serious (166226657)

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http://www.youtube.com/watch?v=JIu4dDkvtyw



Harper College Linda A. Mueller

Manager, Business Systems Development and Support [email protected]

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mailto:[email protected]

mailto:[email protected]



Founded in 1967

Community college inPalatine, IL (30 miles NW

of Chicago) Enrollment

17,659 Credit (Fall Headcount2010-2011)

4,539 CE (Fall Headcount2009-2010)

889 Faculty (204 FT; 685 PT)(Nov. 2010)

693 Non-faculty (Nov. 2010)

Harper College

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Agenda Why Go Mobile?

Developing Our Mobile Strategy

Design, Branding & Marketing Student Engagement, Analytics &

Feedback

Looking to the Future….

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Hands On (see handout)

Download the app from the App Store

Visit our mobile web site

Watch our YouTube video

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Why Go Mobile?

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Where It’s At: Our Students • 93% of 18- to 29-year-olds own a cell phone; 65% own

a smartphone

• 31% of current cell Internet users say they mostly goonline using their cell phone, not desktop or laptop.

• 31% of American adults own a tablet computer

• 60% of students sometimes feel “addicted” to their

phone

• 93% of students claim their smartphone makes theirlives easier

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Pew Research Center

http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx



http://geniusrecruiter.com/2012/06/29/why-a-mobile-strategy-is-essential-for-higher-ed/











Where It’s At: Higher Ed 59% of institutions provide mobile of some type

59% of the survey respondents plan to implement amobile solution in less than a year

88% identify current students as target audience

83% of existing or planned mobile solutions support

campus life by providing a calendar of events, busschedules or maps among others.

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2012 Survey by collegewebeditor.com representing 267 institutions

http://collegewebeditor.com/blog/index.php/archives/2012/02/21/the-2012-state-of-the-mobile-web-in-highered-survey-report/












Connecting with ourstudents…



Connecting with our students…

11…on their terms



Student Technology Survey 2011

0 100 200 300 400 500 600

Hawk radio

Print allocation

Transportation

Cafeteria menu

Harper news

Library book renewal

Class response system

Billing

Print on campus

Harper events

Bookstore

Maps

Registration

Course schedule

Harper e-mail

Blackboard

My Schedule

Grades

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I would like to use my smart/mobile device for: (check all that apply)

Number of Students



Increasing student engagement =

Increases likelihood of student success

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Taking Student Retention Seriously:Rethinking the First Year of College

Vincent TintoSyracuse University

http://faculty.soe.syr.edu/vtinto/Files/Taking%20Student%20Retention%20Seriously.pdf






http://www.educause.edu/ero/article/mobile-perspectives-teaching-mobile-literacy

…For me, the key piece is recognizing that the mobile computing power

in our pockets radically changes not merely our classrooms but, more

important, the spaces that students inhabit and the conversations they

have outside of our teaching…



Developing Our Strategy

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Getting Started Develop internally or partner

Staffing/Financial resources

Timing Capabilities of staff

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Partnering with Blackboard Availability on all popular mobile platforms

Ability to quickly develop and deploy

Market leadership Scalability

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Our Mobile Team

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Test Devices

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Xoom

iPads

Blackberry

iPods iPhone

Mac w/iOSsimulator

Android



Timeline

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iOS June 2011

Android July 2011

Blackberry Jan 2012

Web appFeb 2012

Kick-off Dec 2010

7 mos. 8 mos. 13 mos. 14 mos.Start

Phase 2 enhancements foriOS and Android



Design and Branding

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Research: What’s Out There?



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Review BlackboardImplementation Guide



Incorporate Graphic Standards

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Evaluate Icon Sets

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mobile: it's time to get serious (166226657)

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