The blog of enterprises networks associated to Italian Slovak Chamber of Commerce

ll h i bWe tell the stories aboutmen “in the business”men  in the business  

“We, as industrials, come from different backgrounds,We, as industrials, come from different backgrounds, where making does matter, not pretending to make by 

doing promotion”[Cesare Azzali, Industrial Union’s Chief Executive Officer,  “Parma 2.0” ]

Italian Slovak Chamber of CommerceItalian Slovak Chamber of Commerce

•It’s an international non governmental organization

•It helps, sustains, protects the cooperation and the commercial, industrial, financial, and cultural relationships between Italy and Slovakia

•It supports enterprises, actors, agencies during the internationalization andIt supports enterprises, actors, agencies during the internationalization and promotion process

•Active for eleven years in Bratislava city centre it is devoted to the continuous•Active for eleven years in Bratislava city centre, it is devoted to the continuous innovation of the Italian entrepreneurial system and to the continuous local 

economy development

MISSIONMISSIONEnsuring continuous assistance 

Clear facilitationsPrecise information

Intense lobbying activity by Slovak institutions and associations

KEY POINTS:  Competitiveness, Research, Information technology, Management organizationorganization

300 associated enterprises300 associated enterprises

The 95% are SMEs

Important strong brand presencep g p

Exposition of the community towards Slovak public opinion

Heterogeneous profile of the companies both in the dimensions and in the 

businesses

community = enterprises network

Community ‐> italian‐slovakCommunity  > italian slovakEnterprises network  companies associated to ISCC

It’s impossible to make innovation on your own any more

The shape of Italian economy, mainly made up of small and medium enterprises, and, above all, the recent transformations of economy market created the conditions for a new point ofall, the recent transformations of economy market created the conditions for a new point of view: in order to overcome their dimensional limits and to achieve a sufficient critical mass, typical of bigger companies, strategic alliances and partnerships are the requirements for maintaining a competitive advantage in the global market.g p g g

The outcome in the entrepreneurial community target qualifies the collaborative development of know how, the diffusion of the innovation and the broadening of the international enterprises’ network, producing virtuous effect on the whole system’s competitiveness

System goalsSystem goals

Promoting the Italian style and the italian‐slovak community

CSR, reinforcement the italian‐slovak community, dialogue with the business community, monitoring innovations

Network needs

Emphasizing community consciousnessQualifying internationalization

Promotion of italian‐slovak community’s CSR Reinforcing competitiveness of Chamber community

Produce added value on territory 

ISCC communication ecosystem

WEB BLOG NEWSLETTER MAGAZINE EVENTS

camitslovakiathe institutional communications

italoblog.itthe blog in italian language

Weekly  infoISCC the weekly articles

Estthe istituzionale magazine

B2C events 

italoblog.skthe blog in slovak language

infoCCIS mensthe montlhy in depth

B2B events 

Online and offline instruments that unify diff t i i ht d t tdifferent insights and targets

WEB: the ISCC’s shop windowWEB: the ISCC s shop window

Web numbers: (last 6 months)

End Users:

8.457  visits 

33.715 page visualization

3,99  page/visit 

02:57 min average time on sitesite

Pubblications:

52 Sl ki52 news Slovakia

26 partnership offers 

26 calls for tenders

20 S i i i20 news ISCC activities

10 partners’ activities 

BLOG: il web 2 0 in italianoBLOG: il web 2.0 in italiano

italoblog.it numbers: 

E d UEnd Users:

15.747 page visualitazion (last 6 months)

9.242 video visualization

7.916 visits (last 6 months)

5.198 unique absolute visitators (last 6 months)

2.017 profile Flickr visits

00:02:21 average time on site (last 6 months)

Pubblications:

189 Video realized

235 Articles pubblished235 Articles pubblished

669 Photos pubblished  

Italoblog isItaloblog is

A ductile and dynamic platform, thought for the network of enterprises associated to the Italian‐Slovak Chamber of Commerce, for the Italian community in Slovakia and for , ybeing observatory of the italian way between competitive 

identity and labor cultureidentity and labor culture 

Ameeting point for telling in real time enterprises valuesA meeting point for telling, in real time, enterprises, values and trends of the Italian community: a storytelling of the 

Made in Italy in all its views and shapesMade in Italy in all its views and shapes

italoblog sk: the blog in slovak languageitaloblog.sk: the blog in slovak language

In Slovak web landscape, there is an empty space d h l k f bl d l 2 0due to the lack of blogs and portals 2.0

NEWSLETTER the weekly memoNEWSLETTER the weekly memo

infoISCC weekly numbers: 

2.891 contacts:

33 newsletter sent

100 cc news slovakia100 cc news slovakia

200 cc bleg articles pubblished

Info ISCC: the printable monthly magazineInfo ISCC: the printable monthly magazine

infoISCC monthy numbers: (since october 2009)

2.891mail contacts2.891 mail contacts

3986 leaf though version 

total visualizations

7 newsletter sent7 newsletter sent

86 total pages

Info ISCC: the printable monthly magazineInfo ISCC: the printable monthly magazine

MAGAZINE: the quality communicationMAGAZINE: the quality communication 

Est numbers: 

2.000 copies printed

500 copies sent

5407 leaf though version 

total visualizations

4 numbers per year

48 pages per number

focused and public EVENTSfocused and public EVENTS 

Events 2009Events 2009 numbers :

18 social events 

7 institutional activities 

13 promotional activities

1 festival

Dolcevitaj: the festivalDolcevitaj: the festival

Dolce Vitaj 2010Dolce Vitaj 2010 numbers:

30 organized eventsg

4 main sponsors

8 media partners

4 Poprad local partnersp p

2 Košice local partners 

50 billboard hanged for 2months

10.000 foreseen visitators 

Dolcevitaj: the italian‐slovak communityDolcevitaj: the italian slovak community moment

Dolce Vitaj 2010Dolce Vitaj 2010 numbers:

30 organized events30 organized events4main sponsors8media partners4 Poprad local partners

š l l2 Košice local partners 50 billboard hanged for 2months10.000 foreseen visitators 

The contexts to be communicatedThe contexts to be communicated

Focus on:

CSRTerritorial marketingInternationalization

EconomyNew in ‐ company communication vehiclesSMEsInternationalization

Innovation Web 2.0

SMEsItalian Way  News

+captions for partners’ particular needs 

The tools

The toolsVideo interview

Th t lTh t lThe toolsEditorialsThe toolsEditorials

Th t lTh t lThe toolsGeolocation

The toolsGeolocation

Th t lTh t lThe toolsBannerThe toolsBanner

Th t lThe tools B2B, B2C Events

Th t lThe toolsB2B and B2C events live broadcast

Th t lThe tools Co‐marketing (strategic Partnership)g

Th t lThe toolsStorytelling eventsy g

Th t lThe toolsPhoto Galleryy

The toolsFacebook

The toolsTwitter/italolog

The toolsTwitter/italo.sk

The toolsFriendfeedFriendfeed

The toolsYouTubeYouTube

The toolsli kFlickr

The toolsA biiAnobii

Case study:UNICREDIT CORNERUNICREDIT CORNER

Case study:yTax&Legal Allert 

PRICEWATERHOUSECOOPERSPRICEWATERHOUSECOOPERS

Case study:The accountant

Partners and sponsorsPartners and sponsors