is email marketing dead?

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Is Email Marketing Dead?

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Page 1: Is Email Marketing Dead?

Is Email Marketing Dead?

Page 2: Is Email Marketing Dead?

Check out these stats & decide for yourself.

Page 3: Is Email Marketing Dead?

For every $1 spenton email marketing…

Page 4: Is Email Marketing Dead?

The average return is $44.251

Page 5: Is Email Marketing Dead?

That’s an ROI of

4,300%

Page 6: Is Email Marketing Dead?

95% of online users

want a brand to actively

pursue them as a customer 2

Page 7: Is Email Marketing Dead?

66% of consumers have made

a purchase online

as a result of an

e-mail marketing message.1

Page 8: Is Email Marketing Dead?

Email conversion rates are

3X higherthan social media, with a

17% higher valuein the conversion.3

Page 9: Is Email Marketing Dead?

Email is nearly

40 TIMES better than Facebook and Twitter

at acquiring customers.3

Page 10: Is Email Marketing Dead?

70% ALWAYS OPEN EMAILS

from their favorite companies. 4

of people say they

Page 11: Is Email Marketing Dead?

Is Email Marketing Dead?Absolutely not! When done right, email can easily be the

most powerful tool in your marketing toolbox.

Page 12: Is Email Marketing Dead?

REFERENCES

1 https://markthemarketer.wordpress.com/2014/02/18/73-astonishing-e-mail-marketing-statistics-you-need-to-know/

2 http://www.forbes.com/sites/neilpatel/2014/11/14/tips-for-successful-digital-marketing-in-2015/

3 http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails

4 http://www.exacttarget.com/blog/50-email-marketing-tips-and-stats-for-2014/