cafs 2013 - is email marketing dead? (no! and here's why)
TRANSCRIPT
saffireevents
© 2013 – Saffire Events®
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
MAKE A GAME PLAN
CREATE A LIST OF RECIPIENTS
WRITE THE MESSAGE
INCLUDE GOOD IMAGERY
USE A STRONG SUBJECT LINE
TRACK THE PERFORMANCE
LEARN AND REPEAT
saffireevents
© 2013 – Saffire Events®
MAKE A GAME PLAN
CREATE A LIST OF RECIPIENTS
WRITE THE MESSAGE
INCLUDE GOOD IMAGERY
USE A STRONG SUBJECT LINE
TRACK THE PERFORMANCE
LEARN AND REPEAT
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
1-2/Month
Articles, Announcements, Offers
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saffireevents
saffireevents
One Subject Blasts
Entertainment line-up, gala, golf
tourney, etc.
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saffireevents
CONSIDER DOUBLING “Pre-Event”
Email Success Builds Daily
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saffireevents
Never Miss a Day
“Today at the event”
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“Immediate” recap
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saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
saffireevents
© 2013 – Saffire Events®
MAKE A GAME PLAN
CREATE A LIST OF RECIPIENTS
WRITE THE MESSAGE
INCLUDE GOOD IMAGERY
USE A STRONG SUBJECT LINE
TRACK THE PERFORMANCE
LEARN AND REPEAT
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
event photo
form
saffireevents
© 2013 – Saffire Events®
at events
purchase
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
© 2013 – Saffire Events®
MAKE A GAME PLAN
CREATE A LIST OF RECIPIENTS
WRITE THE MESSAGE
INCLUDE GOOD IMAGERY
USE A STRONG SUBJECT LINE
TRACK THE PERFORMANCE
LEARN AND REPEAT
saffireevents
© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents
© 2013 – Saffire Events®
one main story
two smaller features
TEST
AGAINST EACH OTHER
two smaller features
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
MAKE A GAME PLAN
CREATE A LIST OF RECIPIENTS
WRITE THE MESSAGE
INCLUDE GOOD IMAGERY
USE A STRONG SUBJECT LINE
TRACK THE PERFORMANCE
LEARN AND REPEAT
saffireevents
saffireevents
© 2013 – Saffire Events®
MAKE A GAME PLAN
CREATE A LIST OF RECIPIENTS
WRITE THE MESSAGE
INCLUDE GOOD IMAGERY
USE A STRONG SUBJECT LINE
TRACK THE PERFORMANCE
LEARN AND REPEAT
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
saffireevents
© 2013 – Saffire Events®
MAKE A GAME PLAN
CREATE A LIST OF RECIPIENTS
WRITE THE MESSAGE
INCLUDE GOOD IMAGERY
USE A STRONG SUBJECT LINE
TRACK THE PERFORMANCE
LEARN AND REPEAT
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
saffireevents
© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
© 2013 – Saffire Events®
•
•
•
saffireevents
saffireevents
saffireevents
© 2013 – Saffire Events®
MAKE A GAME PLAN
CREATE A LIST OF RECIPIENTS
WRITE THE MESSAGE
INCLUDE GOOD IMAGERY
USE A STRONG SUBJECT LINE
TRACK THE PERFORMANCE
LEARN AND REPEAT
saffireevents
DO
MORE!
TWEAK
THEM!
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saffireevents
© 2013 – Saffire Events®
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