To help you measure the potential of a new product at any stage in the innovation process, Ipsos is introducing Light Forecast, a custom forecast for your innovation that represents your sales volume the first year after launch. Light Forecast is a customizable forecasting tool that can be used at any point in the innovation process; starting from ideas screening (InnoQuest*Ideas), concept testing (InnoQuest*Concepts), and concept product testing (InnoQuest*CPT). Light Forecast offers you the following benefits:

Light Forecast is rooted in Ipsos’ deep forecasting experiences. Ipsos has more than 40 years of experiences with forecasting innovations, with 250+ categories – 10,000+ new products tested & optimized in 55+ countries, and 600+ validations.

• Incorporates: Your actual marketing plan, range width, pack size & relative price, and respondents’ survey data• Provides 2 free simulations to help you understand how to improve sales further• Has an estimated error range of +/- 20% for InnoQuest*CPT, +/- 30% for InnoQuest*Concepts, +/- 50% for InnoQuest*Ideas• Can be validated after launch

LIGHT FORECASTA Custom Forecast for Your Innovationthat Represents Your Future Sales Volume

“How can I assess the market opportunity of an innovation early in the process? How can I have the innovation sales forecast prior to launch? Where can I find a forecasting approach that fits my innovation process? How can I better utilize my innovation research to estimate sales forecasts as early as possible?”

Marketing Force Media (000)

Distribution

Promotion (000)

65% end of Year 1

Rp 25,000,000

Rp 5,000,000 (Consumer)Rp 7,000,000 (Trade)

Market & ExecutionMarket Structure

Comparability ofSize and Range

Shelf Visibility &Adv. Brand Recall Avarage

Price Rp 24,500Pack Size 250gLine / Range 3 Varieties

!"#$%&'(((((((()*"+,$'(Consumer Demand

Relevance

Differentiation

Expensiveness

Concept Product

H

L

M

M

MH

L

10

000 tons

20

30

40

50

Year 1

Year 1 Forecast25,000 tons

Free Simulation #1:Assume Pack = MH

Free Simulation #2: Assume Pack = MH, Assume Comm = H

Cost excludes:• Cost for each innovation process (ideas screening, concept testing, concept product testing)• Product purchase• 10% VAT

Innovation Process Cost per Forecast

InnoQuest*Ideas IDR 20 million for 1 Idea

InnoQuest*Concepts IDR 30 million for 1 Concept

InnoQuest*CPT IDR 45 million for 1 Mix

For more information, please contact: innoquest@ipsos.co.id

What You Get: Light ForecastStandard Powerful Deliverable