ipl9 game of brands

The Game Begins What’s Your Strategy

IPL : The Game of Brands

Report: Curtain Raiser Season 9

What's Installed For This Season!!

Event Tidbits

Franchise

Brands

Study

Brand Valuation

Across Seasons

Media

Presence

Franchise

Brands

Study

Event Tidbits

IPL: The Event Overview

The 9th season of IPL sees 8

teams participating in the

game with around 193

national and international

players playing for their

respective teams (franchise)

The complete season of 60

matches will be played in

different parts of India unlike

the previous season

Season 9th

Participating Franchise

National & International

Players

Matches to be played 60

8

193

Brand IPL

Current

Brand

valuation

Eve t s prize

money

Teams

generate

revenue per

IPL match

$140

mn

Surrounded by many controversies and

initial criticism, IPL still manages to

retain its Brand valuation to $ 3.54 bn

as on season 8 (Year 2015) end

IPL has highest prize money amount in

comparison to other Indian leagues The celebrity studded game has lucrative

prize money of $ 7 mn

Teams generate a revenue of $ 2 to 5

mn in one match whereas the event as

a whole has a revenue generation of $

182 mn The revenue of IPL is lower when compared

to other international leagues

3.54bn* • Current Brand Valuation

7mn • Eve t s Prize Mo ey

182mn • Total Revenue

2-5 mn • Revenue Generated per IPL match

Brand Value Across Seasons

2

4.13

3.67

2.92 3.2 3.2

3.54

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

2009 2010 2011 2012 2013 2014 2015*

Va

lue

($

bn

)

Year

Value ($ bn)

Prize Money IPL Vs. Other Indian Leagues

0.11

0.35

0.75

0.9

1.3

7

0 1 2 3 4 5 6 7 8

I-LEAGUE

GOLF PREMIER LEAGUE

HOCKEY INDIA LEAGUE

INDIAN BADMINTON LEAGUE

WORLD SERIES HOCKEY

IPL

PRIZE MONEY ($mn)

IPL s 7mn prize money is

followed by its distant

second with a difference of

almost $ 5.7mn

IPL 9 News Timeline

Chennai Super Kings

& Rajasthan Royals

suspended by Lodha

committee for

2 Years

Gujarat lions & Rising

Pune 2 new franchises

introduce for next

2 years

VIVO ags IPL s title sponsorship for the

next two years

IPL s a paig Ho Ek India

Happy Wala

351 players have

gone through the

Auction for 2016

season

Shane Watson was the

costliest player as RCB

bought him for

Rs 9.5 crores

Zaheer khan has

been appointed as

captain of the Delhi

Daredevils for the

2016 IPL season

Hotstar attracts 10

brands for IPL 2016

The total prize money

pool for 2016 IPL

season is set to be

around

$7 million

Social Following

IPL still manages in creating

a BUZZ with its increasing

PROSUMERS from every

ANGLE of social networking

Facebook has over 16 mn fan page likes

Closely followed by twitter with 4.08mn

followers

IPL has noticeable Google circle following

Its You Tube following also is remarkable

with 1.87lk subscribers on its official

account

The mentioned numbers are as on date Subscribes

137,897

4.08m* Followers

16,332,972* Likes

1,424,129* people have IPL in

their circle

1,86,488* Subscribers

IPL Brand Wagon

IPL

300+ Advertisers

Sponsors for all Franchisee

120+

Merchandise Market

$50mn

Total Brand Value

3.54bn

Franchise Count

8

9th power packed season

along with 193 Indian &

overseas players

More than 300+ advertisers

Total value of IPL as brand is

worth $3.54bn

Merchandise market worth

$50 mn

8 franchises along with 120+

sponsors

Sunrisers Hyderabad Brand Wagon

15 players out of 25 were

retained

21.75Cr was invested in

this year (2016) auction

The total value of

franchise is $13 mn

Team holds 6th position as

best performance

A total of 14 sponsors for

SRH

SRH

Players

25

Sponsors

14

Best Performance

6th of 8

Franchise Value

$13 mn

Investment in auction (2016)

21.75 Crore

Mumbai Indians Brand Wagon


retained

10.07 Cr was invested in


The total value of

franchise is $ 111.9mn

The team has won the IPL

trophy in 6th & 8th season

( 2013 & 2015)


MI

MI

Players

26

Sponsors

18

Best Performance

2 Times

Champions

Franchise Value

$111.9mn


10.07Cr

Kolkata Knight Riders Brand Wagon

Amount Invested

in Auction

$9.91mn


retained

5.04Cr was invested in this

year (2016) auction

The total value of Franchise

is $ 96mn

The team has won the IPL

trophy in 5th & 7th Season

( 2012 & 2014)


KKR

KKR

Players

22

Sponsors

19

Best Performance

2 Times Champions

Franchise Value

$96 mn


5.04 Crore

Kings XI Punjab Brand Wagon


retained



The total value of

franchise is $97 mn,

Runners-up in 2014


KXIP

KXIP

Players

22

Sponsors

17

Best Performance

Runners-up in

2014

Franchise Value

$97 mn


3.95 Crore

Rising Pune Supergiants Brand Wagon

As it s a 1st season for

Pune all players were

purchased



The total value of

franchise is $86 mn


RPS

RPS

Players

25

Sponsors

5

Debut

Franchise Value

$86 mn


60.01Crore

Delhi Daredevils Brand Wagon


retained



The total value of

franchise is $96.50 mn

The team has qualified

for the semi finals twice.

A total 18 sponsors for

DDR

DD

Players

25

Sponsors

18

Best Performance

2 times in Semifinals

Franchise Value

$96.50 mn


17.15Crore

Gujarat Lions Brand Wagon

As it s a 1st season for

Rajkot (Gujarat) all players

were purchased

56.8CR was invested in


The total value of

franchise is $80 mn


Gujarat lions

GL

Players

23

Sponsors

2

Debut

Franchise Value

$80 mn


56.8 Crore

Royal Challengers Bangalore Brand Wagon


retained



The total value of

franchise is $125 mn

2 Times runner up team.


RCB

RCB

Players

25

Sponsors

18

Best Performance

2 times in Semifinals

Franchise Value

$125 mn


15.45Crore

Brand Value 2015 Vs. 2016

111.6

102

76

84

75

0 0

35

125

111.9

97 96.5 96

86 80

0 0

30

60

90

120

RCB MI KXI DD KKR Pune Gujarat SRH

Va

lue

($

mn

)

Franchise

Brand Value'15

Brand Value'16

SRH have

not disclosed

their 2016 brand

value till date

Power Packed Entertainment : IPL8

Highest

totals

263/5

665 Wickets

Taken

Most

Sixes

Glen Maxwell

36

Total Runs

18723

Fastest

100

Highest

totals

235/1

Longest Six

108m

Highest

Individual

Score

A B

De Villiers

133*

686 Wickets

Taken

Total Runs

18332

Fastest

50

Harbhajan

Singh

50/19

Total Sixes

692

Best

Bowling

Figures

Ashish

Nehra

4/10

Fastest

Ball

Mitchell

Johnson

151.11

Top Buys- IPL9

A total of 351 cricketers of

which 230 were Indians and

121 foreigners have gone

under the hammer

Overall 94 players sold in

IPL8 auction of which 66

were Indians & 28 were

overseas players

Total amount spent in the

auction is 136 Cr

Shane Watson

Royal Challengers Bangalore

Pavan Negi

Delhi Daredevils 8.5 Cr

Chris Morris

Delhi Daredevils 7 Cr

Yuvraj Singh

Sunrisers Hyderabad 7 Cr

9.5 Cr

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some

cases just a voice wanting to be heard. It is a complex world and most times replete with jargon

or terms which are not easily understood. Having said that, brands are built or (sometimes)

destroyed overnight as opinions or experiences are floating freely for anyone who is willing to

lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly

measuring the impact on the brand has become very crucial and complex at the same time.

Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It

keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and

Analyzing the information. It delivers knowledge that can be visualized and represented via web

application and mobile app keeping your focus only on decision making.

BuzzAngles

BuzzAngles intends to come out with periodic reports focusing how

the Brands sponsoring IPL are mentioned in the Digital Space

The Digital PR

Blogs

Social Media

The report will focus only on the Brands visibility, the way it is

perceived in this Digital Space

Get more updates

Get to know more about IPL and other Brands in IPL

www.thereforeindia.com

[email protected]

https://www.facebook.com/BuzzAngles

http://goo.gl/d0V2Vq

About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology

enabled marketing research and analytics solution provider

Our pioneering research and analytical methods help business

measure equity, perception and position a Brand appropriately

amongst its target audience

Our analytics are designed to help a business understand the

efficiency of the marketing and communication plan

In a nutshell, we provide an integrated platform in order to arrive at an

informed decision

Brand IPL

Indian Premier League (IPL) is one of the most awaited and talked

about sports event of its kind

It has made its global presence felt, by making it the most followed

league after the English Premier League, in just six years

IPL is the most watched cricket league in the world

The cumulative reach of IPL has grown steadily from 101 mn in 2008 to 189

mn in 2014

IPL is where Talent Meets Opportunity

It is a tournament where renowned international cricketers come together on

one stage & budding Indian players are groomed under their guidance.

Brand Performance League

The 1st season of IPL saw over 100 advertisers with over 150 Brands on air with the tournament on TV

The number of advertisers has kept increasing ever since, including the various endorsements to the on ground advertising

Advertisers look at IPL as a Strategic Marketing Initiative More and more Brands are willing to be associated with the league for various marketing initiatives like: impact, continuity, reach or frequency

Every visi le part of the IPL player s attire is take up y a Brand

From being a principle team sponsor to some other associations, Brands are only adding to the cluttered competition.

This association should be evaluated beyond the exposure it gets on ground

Brand Performance League

Along with the cricketing league, a parallel league of Brands is

competing for their presence felt. There is a need felt to study the

performance of ones Brand in this league

Thus the Branding exercise, involving huge budgets and heavy

advertising, can be evaluated in terms of:

Sponsorships and Investments

Brand Exposure during IPL

Brand Engagement with the TGs during IPL

Brand X a d its o petitors i the sa e eve t

Association with the celebrities in IPL and its impact on the Brand

You Plan Therefore You Succeed

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