INVEST IN PURE 24K

INVESTOR PRESENTATION

June 2020

MENE MENEF

THE CONCEPT

Introduction

The Global Jewelry Economy

Educating Consumers with Ancient Wisdom

The Menē Experience

TABLE OF CONTENTS

THE BUSINESS

Designs by Picasso & Moon

Robust Business Model

Strong Leadership Team

THE COMPANY

Relationship with Goldmoney

Capital Structure & Share Listing

Financial Performance & KPI’s

Press, Media & Reviews

Large addressable market

Unique convergence of technology, business, access to capital

A disruptive vision

THE CONCEPT

Menē is one of the most successful jewelry brands to have launched in recent times.

Menē restores the link between savings and jewelry.

Led by innovative technology, Franco-American craftsmanship,

and direct-to-consumer economics, Menē is rapidly becoming a disruptive force in the $250 Billion global jewelry industry.

Every day, nearly $1 billion worth of jewelry is purchased as gifts for loved ones, to mark a special moment in time, or as a

form of personal expression.

Increasingly, jewelry is being purchased online with that trend expected to grow in the future. According to research firm

Technavio, internet sales of jewelry are expected to reach $30

billion in 2021.

INTRODUCTION

O V E R V I E WIn the East, it is not “jewelry” but rather precious metals which are ultimately being accumulated as long-term savings by consumers. The investment bank Goldman Sachs estimates this natural rate of accumulation at 0.5 grams of gold per capita per year. This trend dates thousands of years and has resulted in a $3 trillion high karat (22-24k) gold jewelry stock owned by nearly 2 billion people. It is this immense wealth which powers a thriving jewelry economy with subsequent sales, exchanges, lending, and gifting.

Market Cap. (USD) $9.7 Billion $11.0 Billion $2.7 Billion $1.4 Billion (EV) $2.0 Billion

Revenue (USD FY16) $1.7 Billion $7.3 Billion $700 Million $1.5 Billion $1.8 Billion

No. of Stores 160 2,300 4,275 4,000 1,428

THE JEWELRY ECONOMY

EAST

I N D U S T R Y S T A T I S T I C S ( T O P P U B L I C L Y T R A D E D C O M P A N I E S )

I N D U S T R Y D Y N A M I C SJewelry is primarily 22 or 24 karat gold and is transparently priced by weight with changing daily values and a minimal design premium (10-30%). The ecosystem has evolved into a decentralized and sophisticated economy with vibrant demand for branded jewelry, unbranded jewelry, layaway, exchanges, gifting, and borrowing. The industry is extremely fragmented with the top 10 representing less than 7% of total sales.

Market Cap. (USD) $15.5 Billion $10 Billion $7 Billion $6.5 Billion (EV) $5.2 Billion $3 Billion

Revenue (USD FY16) $4 Billion $5.7 Billion $3 Billion $6.5 Billion $2 Billion $1 Billion

No. of Stores 313 200 2,100 3,000 300 100

I N D U S T R Y S T A T I S T I C S ( T O P P U B L I C L Y T R A D E D C O M P A N I E S )

O V E R V I E WOne hundred years ago, Tiffany & Co. sold silver jewelry by the ounce, and only 50 years ago 22-24k gold chains in the U.S. were sold by gram weight. Today, the principles guiding Western Jewelry brands are consolidation, reduction of working capital, and maximization of gross margins. This has led Western jewelry brands to compete with other discretionary goods while entirely missing out on the customer lifetime value which arises from the long-term cumulative stock value of high karat jewelry (as is seen in the East).

I N D U S T R Y D Y N A M I C STwenty years of corporate consolidation (30% of market controlled by top 10) has led to “apparel-like” business model mandating high returns on minimal working capital. The pursuit of higher margins has required a systematic dilution of precious metal content (18k or less, plating, inexpensive metals, and non-metal costume jewelry) requiring ever more marketing to ”stimulate” discretionary spending. The relationship with the customer is highly transactional as the jewelry has no intrinsic resale value. The weight of the jewelry is almost never disclosed, and pure 24 karat gold is not offered by any of the leading players below. Heavy focus on gems, and the subjective aspect of jewelry (adornment, expression, seasonal) rather than being a store of enduring value.

THE JEWELRY ECONOMY

WEST

The jewelry industry is extremely

consolidated with a handful of brands

representing the majority of global sales.

Just two companies: Tiffany & Co. (NYSE:

TIF) and Pandora (US: PANDY), sold over $8 billion of jewelry last year and have

combined valuations of over $20 Billion

on the stock market.

NYSE: TIFTiffany & Co.

CPH: PNDORAPandora A/S

UNIQUE BUSINESS MODEL

Menē is the first jewelry brand to sell only 24 karat gold

and platinum jewelry.

Menē is the only jewelry company in the world that prices

its jewelry by gram weight while also transparently

disclosing its profit margins.

Menē keeps its profit margin at roughly 20%.

CUSTOMER RETURNS

As of June 1, 2020, our earliest clients have generated an average of 20.83% total returnon their Investment Jewelry.

2 0 1 8 2 0 1 9 2 0 2 0 Y T D

KEY FIGURES AND PERFORMANCE INDICATORS

81% $23mm+ 47,000+Inside Ownership Revenue Generated Units Sold Countries Sold To

Non-IFRS Adjusted Revenue Since Inception

60+

EDUCATING CONSUMERS WITH ANCIENT WISDOM

Menē has flipped the value proposition such that 80% or more

of the original purchase price of its jewelry is maintained and

perhaps even grows through time as an investment in 24 karat

gold and platinum.

Before Menē, the average item of jewelry sold by western brands lost around 80-90% of its value at the time of purchase.

EDUCATING CONSUMERS WITH ANCIENT WISDOM

Menē is re-educating western consumers towards

pricing jewelry by weight and has pioneered a new 24 karat gold and platinum investment

jewelry concept and business model.

Menē’s proprietary technology also displays the

company’s profit margin on each item, clearly

showing the gold or platinum value inherent in

each piece of jewelry as well as the Menē Fee.

Menē provides its customers with the ability to

monitor the value of their growing collection in

real-time, like a share of stock, and even the

ability to sell back at any time at prevailing market

prices for precious metals.

MY COLLECTION

This section of the dashboard is akin to an

investment portfolio. Here customers can monitor

the value of the jewelry they have bought, initiate

a buyback (Selling the jewelry back to Menē), or

initiate an exchange.

PURE 24 KARAT GOLD AND PLATINUM JEWELRY

The philosophy driving the Menē business model is the

restoration of the historic 24 karat gold and platinum

jewelry standard which traces its lineage to ancient Mesopotamia (the Code of Hammurabi where the name

Menē is derived).

This gold jewelry standard and economy continue to thrive

in the Eastern world (China, India, Southeast Asia, Middle

East) where around $100B a year of jewelry is purchased

transparently by gram weight. However, even in these

markets there has never been a brand such as Menē which

so perfectly marries technology, transparency, and 24

karat jewelry into one unique business.

ROBUST BUSINESS MODEL, DESIGNS BY PICASSO AND MOON

Menē’s business model, transparent pricing, and investment

jewelry concept are unique to the western jewelry market.

Menē’s design team is based in Paris, France and headed by the

company’s co-founder, Diana W. Picasso (the granddaughter of Pablo Picasso) and Sunjoo Moon (an alumni of the Louis Vuitton

Group, Missoni, and Kenzo).

Diana Widmaier-Picasso

Sunjoo Moon

VERTICALLY INTEGRATED BUSINESS MODEL

Menē owns its infrastructure and is vertically integrated from manufacturing, technology,

customer support, fulfillment center, design, and marketing. Everything is done in-house creating a sense of harmony that translates into exceptional design and satisfied customers.

1 ) T O R O N T O

Technology & Customer Support

3 ) P A R I S

Design & Marketing

2 ) N E W J E R S E Y & R H O D E I S L A N D

Manufacturing & Fulfillment

RELATIONSHIP WITH GOLDMONEY (TSX:XAU)

Goldmoney (TSX: XAU) is one of the largest custodians of

precious metals in the world and looks after nearly $2

Billion of physical gold, silver, platinum, and palladium.

Goldmoney owns around 36% of Menē. This access to

physical metals allows Menē to produce jewelry collections on US soil, charge a roughly 20% premium, and

still earn a profit.

This kind of split between precious metal value and profit would be non-economical for most existing jewelry brands

that are used to earning around 80-90% above their raw

material costs in terms of profit margin.

$500 RING COMPARISON

$400 Gold Value$100 Other Costs

OTHERS

$100 Gold Value$400 Other Costs

$500 RING COMPARISON

OUR FUTURE GROWTH

Elevate omni-channel shopping experience with highly selective

retail strategy focused exclusively on only the best markets and

locations.

Build brand awareness and incrementally capture global market

share.

Drive ongoing product innovation, enhance product offering

and deliver exceptional customer service.

Expand long-term sales and profitability through price

optimization.

Long Runway for Growth

STRONG AND HIGHLY MOTIVATED LEADERSHIP TEAM

CEO Roy Sebag founded Menē Inc. in 2017 and

remains the central figure behind its corporate

direction, vision, culture and product development.

Roy Sebag

Founder-led management with significant ownership position

Diana W. Picasso co-founded Menē and

oversees designs and the artistic direction of the company.

Diana Widmaier-Picasso

MENĒ AROUND THE WORLD

Expanding Footprint across U.S., Canada and Europe with Meaningful Global Whitespace

*Map and figures as of 2020 https://mene.com/about/stats

46825Total Items

329.93KGGold Weight Held

87.98KGPlatinum Weight Held

417.91KGTotal Weight

THE LONG-TERM DIFFERENTIATOR

Unlike other jewelry brands that have to mark down old inventory or

come up with new designs to stimulate sales, Menē never suffers from the

risk that its inventory will lose value.

In fact, its quite the opposite – Menē is always invested in 24 karat gold

and platinum which is secured at its insured vault facility until the moment a

customer decides to purchase a piece online.

A UNIQUELY POSITIONED PUBLIC COMPANY FOCUSED ON THE LONG-TERM

Menē Inc. is a unique publicly traded company which is serious about disrupting the

global jewelry industry. Menē is a revolutionary new way to think about jewelry,

changing the paradigm and building strong relationships with a global customer base without the need for physical stores and overhead.

SHARE L ISTING

Stock listing

Shares Outstanding

Voting Power

MENE CLASS B (TSX V)

137,578,255

1:1

Non-Tradable Shares

Shares Outstanding

Voting Power

MENE CLASS A

106,419,601

20:1

Menē Inc. has a dual-class voting structure with tradable Class B Shares (TSXV- MENE) owned by Goldmoney Inc., insiders and the investing public. These Class B shares carry 1 vote for each share outstanding. The Class A shares are non-tradable, carry 20 votes per each share outstanding, and are owned by Roy Sebag and Diana W. Picasso.

FINANCIAL OVERVIEW

STRONG, CONSISTENT REVENUE GROWTHNON-IFRS ADJUSTED ANNUAL REVENUE

$67,114

$9,105,410

$14,057,785

2017 2018 2019

$3,704,403

$5,095,968

Q4 2018 Q4 2019

ACCELERATING PROFITABIL ITY

$12,752

$1,588,025

$2,932,494

2017 2018 2019

Non-IFRS Adjusted Gross Profit

85%

65%

Q4 2018 Q4 2019

OPEX as a Percentage of Revenue

KEY PERFORMANCE INDICATORS

$417.02

$908.59

Q4 2018 Q4 2019

Average Order Value (USD)

46%

61%

Q4 2018 Q4 2019

Returning Customers as a Percentage of Sales

228.20

363.70

Q4 2018 Q4 2019

Total Production Output (Kg)

STRONG CAPITAL STRUCTURE TO SUPPORT GROWTH

Following a successful underwritten funding round led by the investment bank Canaccord Genuity, Menē Inc.’s capital structure provides

significant financial flexibility to pursue future growth strategies.

$43.1MTangible

Assets

$13MCash & Cash

Equivalents

$15MShareholders’

Equity

$1.7MFree Cash Flow

Q4 2019

PRESS & MEDIA

HOW MENĒ IS

REVOLUTIONIZING THE

GOLD BUSINESS

PICASSO'S GOLD: THE ART OF

INVESTING IN GOLD JEWELRY

JEWELRY WORTH ITS GRAMS

IN GOLD

MENĒ IS THE JEWELRY

COLLECTION QUITE L ITERALLY

WORTH ITS WEIGHT IN GOLD

MENĒ FLYWHEELVIRAL NETWORK EFFECTS

P O S I T I V E C U S T O M E R E X P E R I E N C E

By empowering customers with a unique value proposition, Menē has registered over 15,000 independent product reviews with 99% being 5 stars.

G A I N M O R E L O Y A L C U S T O M E R S

Customer base grows without having to build brick and mortar locations.

C U S T O M E R S B E C O M E B R A N D A M B A S S A D O R S

Satisfied customers advocate for the Menē brand by wearing the 24K jewelry items which their friends can see and feel, resulting in trusted word of mouth recommendations.

Menē Narrow Band

7.26 Grams

89 Reviews

Number Charm

2.46 Grams

245 Reviews

Verified Purchase

Fabulous Engagement Band

My Fiance and I love our matching engagement bands. We love the idea that we

could turn our investment gold savings with Goldmoney into investment grade jewelry.

A solid investment versus traditional jewelry. Customer Service at Mene is excellent.

NathanJul 18, 2018

Verified Purchase

All that I expected.

Menē Narrow Round Band is truly stunning. It was everything I expected and more.

Overall great quality and very efficient shipping methods. I can’t wait to purchase a

new item.

BriannaJul 28, 2018

Verified Purchase

A beauty, rare and empowering

I have never owned pure gold jewelry. Never though I would wear any and here I am

with it on right now. The ring is wonderful. I wear it just about every day. A huge

talking piece. Love the concept of the company and a huge advocate!

MarcoJul 12, 2018

Verified Purchase

Looks Perfect!

Delivered as promised. I was afraid of ordering Gold online but Menē has made the

process easier and customer service is great. Got the product on time and looks

exactly as shown. Gift packing was good and will definitely recommend Menē.

BharaniAug 8, 2018

Verified Purchase

How can you go wrong?!?!

Menē makes it so easy to purchase investment grade precious metals, how can you

go wrong? Just noticed they also keep track of the value of your piece in your account

page. How cool is that?

MikeJul 31, 2018

Verified Purchase

My First Experience

I saw a video about Menē, and fell in love with the designs and concept. The world

has been waiting for a company like this – making gold accessible and give it great

utility. My other jewelry does not compare in colour and feel. I absolutely love Menē.

SharonJul 20, 2018

Verified Purchase

Unique

I bought this charm for my daughter and it exceeded our expectations. The detail is

simply exquisite. If you want something unique this is the charm. It can be worn for any

occasion. Simply beautiful!!

TanyaJul 3, 2018

Verified Purchase

Very Clever, Fabulous Gift

So glad to have discovered Menē. Clever product, first rate service, amazing

dressing. Can’t wait to add more of these. Thanks!

TammyAug 23, 2018

Verified Purchase

Best of both worlds

Menē give you the opportunity to purchase investment grade gold at almost SPOT

price while receiving beautifully crafted and designed jewelry that can appreciate by

it’s own merit. Buy MENĒ and Buy NOW !

ViktoriaAug 29, 2018

Verified Purchase

A Beautiful Ring!

I purchased this for my wife for our upcoming anniversary and she is in love with it!

The presentation was incredible but mostly the quality of the ring itself is second to

none. I would urge anyone thinking about ordering to do so with confidence.

MarkAug 25, 2018

Verified Purchase

Love Menē! This was the perfect gift!

I ordered this ring for my wife for our anniversary and Menē could not have been

more prompt and professional to deliver in time! My wife loves the ring and the value

is just incomparable! I will certainly be ordering from Menē for every big occasion!

MariaJul 3, 2018

Verified Purchase

Glowing Gold!

This ring is very comfortable and feels so smooth on the finger! I love the finish because

the bright yellow matches my 24K gold Chinese jewelry. I can now tell my husband I

am investing, not just buying jewelry :)

JulianaJun 26, 2018

Heart Knot Ring

7.1 Grams

54 Reviews

Suits Dice Charm

2.3 Grams

49 Reviews

INVESTOR RELATIONS & PRESS CONTACTS

Menē – Corporate Press Office6 Place Vendôme, Paris, France – Paris 75001

press@mene.com

Menē – Public Relations Contact France Daniel Alfredo, KARLO OTTO PARIS

daniel.alfredo@karlaotto.com

Menē – Investor Relations Renee Wei

investor@mene.com