Introduction to Marketing

The Basics…Køge February 2013

First:

• Attendance

Todays program

• Introduction to marketing– The thinking behind

• Marketing Strategy:• USP• Positioning• – 4 P’s• AIDA• PLC (Product Life Cykle)• Buying Behaviour• Segmenting

What is marketing?

• The business of moving goods or services from the producer to the consumer

What is Marketing?

• The management process responsible for identifying, anticipating and satisfying costumer requirements profitably/efficiently

Marketing Strategy

• Situation alanysis• Goals/objectives• Strategy• Tactics• Activities• Control

Unique Selling Proporsition (USP)

• Unique Emotional Proporsition (ESP)

• What is special about your particular product. Where is it different from the others?

4 P’s

AIDS(S)Satisfaction

Product Life Cycle (PLC)

Buying Behavior

Lifestyle Segmentation