SOUTH OF ENGLAND SHOWSPONSORSHIP OPPORTUNITIES

2015

Our sponsorship of the Show is a great opportunity for us to associate ourselves with this fabulous event and the prestigious Society and be recognised as a firm that is a leading authority on agricultural matters and landowning.Roger Ward, Partner, Creaseys

❞

SOUTH OF

SHOW

England

Sponsorship is a highly effective way to generate awareness, build strong sales and develop a deep engagement with key customer groups through positive association with the South of England Show.

It is also a great way of assisting the Society to support the awarding of prize money that is so important for attracting talent and the best examples of Livestock and Equestrianism from across the region.Iain Nicol, CEO, The South of England Agricultural Society

SOUTH OF ENGLAND SHOWINTRODUCTION

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SPONSORSHIP CATEGORIESWe have designed three sponsorship categories for individuals and businesses to choose from, depending on their interests and preferences.

1. Prize Sponsorship Prize money is an important means of encouraging entries for the wide range of livestock and equestrian competitions that make up one of the most important features of the South of England Show. It also enables us to show the best examples of Livestock and Equestrianism from across the region.

2. Display Sponsorship The South of England Show hosts a range of displays, such as the Daily Cattle Parade, that engage tens of thousands of visitors over the three days of the Show. These displays offer sponsors a highly effective opportunity to directly associate their brand with an event that is the most appropriate to their products and/or services.

3. Corporate Sponsorship The South of England Show offers a unique platform for businesses to associate their brand with a wide range of publicity material that reaches hundreds of thousands of people, whether they visit the Show, read about it in the press, visit our website, hear about it on the radio or see us on television.

SPONSORSHIP PRICING TIERSThere are four pricing tiers of sponsorship aimed at satisfying a wide range of budgets and interests.

1. BRONZE £250 - £499 2. SILVER £500 - £1,499 3. GOLD £1,500 - £3,999 4. PLATINUM £4,000

Sponsorship benefits: For a list of the sponsorship benefits for each pricing tier please refer to page 12.

ABOUT US

The South of England Agricultural Society is a registered charity dedicated to the celebration, promotion and support of farming, agriculture, countryside living and the rural community.

The South of England Show is the centre-piece attraction in the region for over 70,000 annual visitors and a compelling environment for the promotion of your brands, products and services.

DONATIONSWe are extremely grateful to people who wish to make a donation to help fund prize money and displays. The Society is able to claim an additional 25% of a donation in Gift Aid from the Government. All donors are recognised in promotional literature unless otherwise instructed by the donor. There are no minimum or maximum amounts for donations.

PLEASE NOTE:

In order for us to claim Gift Aid on donations, we are not allowed to provide free tickets for the Show in return.

A COMPELLING MARKETING ENVIRONMENT

The South of England Show attracts over 70,000 visitors to a vibrant, entertaining and educational countryside environment, offering sponsors a captivating opportunity to promote their business or organisation.

OUR VISITORSYOUR NEW CUSTOMERS

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As a sponsor you are reaching a

high spending, highly engaged audience:

• 52% of visitors spend £50 or more

• Over £250,000 is withdrawn by visitors from cash machines during the Show

• The average cash withdrawal is £80

• 33% said their reason for attending was due to the agricultural/countryside content

• The average visitor spends 5 hours at the Show

• The website received over 500,000 page views and 125,000 visits over the past 12 months

VISITOR TYPES:

AGE RANGE OF VISITORS:

19%

44%

33%

4%

37%

9%

22%

32%16-2021-4041-6061+

AdultSenior/StudentChildFamily

Female 55%

Male 45%

GENDER:

SOUTH OF ENGLAND SHOWPRIZE SPONSORSHIP

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HOW DOES IT WORK?Prize money is an important means of promoting and encouraging entries for the wide range of livestock and equestrian competitions that make up one of the most important features of the South of England Show. It also enables sponsors to align their brand with some of the best examples of Livestock and Equestrianism from across the region.

The South of England Agricultural Society offers individuals, businesses and other organisations the opportunity to sponsor single or multiple competition categories.

You can choose to be an ‘exclusive’ sponsor or a ‘non-exclusive’ sponsor of one or more of the categories overleaf. We will ensure that joint sponsorship is not accepted from another competitive business.

Sponsorship packages start at £250Note: Minimum fees do not apply to donations, which can be for any amount.

DONATIONSIndividual donations can be assigned to a particular category. The donor will be mentioned in the ring commentary and in publicity material, unless otherwise instructed.

In order for the Society to claim Gift Aid on donations, we are not allowed to provide free tickets for the Show in return.

WHAT TO DO NEXT?Simply browse through the list of Equestrian and Livestock competitions on pages 5 - 7 and select those that match your interest and budget.

Once you have decided what you would like to sponsor, please complete and return the Sponsorship Request Form on page 13. We will contact you with confirmation of availability and details of your benefits package.

To view the benefits packages please refer to page 12.

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PRIZE SPONSORSHIPEQUESTRIAN

Below is a list of Equestrian competition sponsorship opportunities. Please select the Class and Category that you are interested in and complete and return the Sponsorship Request Form on page 13.

We will contact you to confirm availability. If your first choice is not available, we will aim to offer a suitable alternative.

To view the benefit packages please refer to page 12.

Class Code Category Show Exclusive Non-Exclusive Day Sponsorship Sponsorship

SHOWJUMPING SJ1 Area Trial Thursday - Ardingly £4,000 £1,350 SJ2 Newcomers Thursday £300 NA

SJ3 1.25m - 702 Thursday £250 NA

SJ4 HOYS Grade C Thursday £900 £450

SJ5 Foxhunter Thursday £300 NA

SJ6 1.35m Open Thursday £1,350 £700

SJ7 British Showjumping International Stairway Friday - Ardingly £7,500 NA

SJ8 Newcomers Friday £300 NA

SJ9 1.15m Open Friday £200 NA

SJ10 Foxhunter Friday £300 NA

SJ11 1.30m Open Friday £1,200 £600

SJ12 1.40m Open Friday £1,500 £750

SJ13 1.40m Open Saturday - Ardingly £1,500 £750

SJ14 Grand Prix Saturday - Ardingly £3,600 £1,500

SHOWING SG6 Sport Horse Breeding Thursday £600 £300 SG7 Ridden Coloureds Thursday £200 NA

SG8 In Hand Coloureds Thursday £150 NA

SG9 Anglo Arabs Thursday £500 £250

SG10 Arab Breeding Thursday £250 NA

SG12 Pony Breeding Thursday £450 £250

SG13 Heavy Horse Turnouts Thursday £200 NA

SG15 Mountain & Moorland Thursday £1,500 £300

SG19 Cuddy Supreme Thursday £200 NA

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PRIZE SPONSORSHIPEQUESTRIAN

PRIZE SPONSORSHIP – SHOWING...continued

Class Code Category Show Exclusive Non-Exclusive Day Sponsorship Sponsorship

SHOWING SG33 M & M WHP Thursday £100 NA SG31 M & M Ridden Thursday £675 £350

SG11 Ridden Arabs Friday £550 £275

SG1 Retrained Racehorse Friday £150 NA

SG14 Hacks Friday £585 £300

SG16 Private Driving Friday £475 £250

SG17 Concours D’Elegance Friday £100 NA

SG18 Heavy Turnouts Friday £150 NA

SG20 Open Cob Friday £300 NA

SG23 Riding Horses Friday £450 £250

SG24 Scurry Friday - Ardingly £1,350 £650

SG25 Veteran Horse Friday £660 NA

SG2 Ridden Open Hunter Saturday £350 NA

SG3 Ridden Open Amateur Hunter Saturday £250 NA

SG4 Ridden Sport/Novice Saturday £250 NA

SG5 Hunter Championship Saturday £285 NA

SG26 Children’s Riding Ponies Saturday £450 NA

SG27 Any Heavy Breed Saturday £200 NA

SG28 Heavy Horse Turnouts Saturday £300 NA

SG29 Light Trade Turnouts Saturday £100 NA

SG30 M & M First and Lead Rein Saturday £200 NA

SG32 Working Hunter Saturday £500 £250

SG34 BSPS WHP Saturday £350 NA

SG35 OI Working Hunter Saturday £100 NA

SG36 Intermediate Show Riding Type Saturday £300 NA

SG37 Side Saddle Concours & Costume Saturday £250 NA

PRIZE SPONSORSHIPLIVESTOCK

Below is a list of the Livestock sponsorship opportunities. Please select the Class(es) and Category(ies) that you are interested in and complete and return the Sponsorship Request Form on page 13. We will contact you to confirm availability. If your first choice is not available, we will aim to offer a suitable alternative.

To view the benefit packages please refer to page 12.

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Class Code Category Show Exclusive Non-Exclusive Day Sponsorship Sponsorship

BEEF CATTLE BC1 Aberdeen Angus Thursday £885 £300 BC2 Sussex Thursday £600 £300

BC3 Hereford Thursday £885 £300

BC4 Charolais Thursday £1,150 £250

BC5 Simmental Thursday £1,300 £250

BC6 Blonde Thursday £750 £250

BC7 Limousin Thursday £1,000 £250

BC8 British White Thursday £750 £250

BC9 Beef Shorthorn Thursday £900 £450

BC10 Highland Thursday £900 £450

BC11 AOB Beef Thursday £750 £375

BC12 British Blue Thursday £600 £300

BC13 Inter Breed Beef Progeny Championship Friday £500 £250

BC14 Teams of 4 (Beef & Dairy) Friday £1,500 £375

BC15 Supreme Beef Champion Friday £900 £450

BC16 Commercial Beef Friday £750 £375

BC17 Inter Breed Junior Native Beef Saturday £150 NA

BC18 Inter Breed Junior Continental Beef Saturday £150 NA

BC19 Beef Leaders Saturday £250 NA

BC20 Beef Heifer Sweepstake Saturday £100 NA

PRIZE SPONSORSHIPLIVESTOCK

PRIZE SPONSORSHIP – LIVESTOCK ...continued

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Class Code Category Show Exclusive Non-Exclusive Day Sponsorship Sponsorship

DAIRY DA1 Ayrshire Thursday £1,200 £400 DA2 Holstein Thursday £1,350 £450

DA3 Jersey Thursday £1,000 £500

DA4 Dexter Thursday £900 £450

DA5 AOB Dairy Thursday £1,000 £500

DA6 Recorded Inspection Friday £170 NA

DA7 Inter Breed Dairy Breeders Group Friday £600 NA

DA8 Super Dairy Cow Friday £1,300 £650

DA9 Supreme Dairy Awards Friday £900 £450

DA10 Best Dairy Female Friday £200 NA

DA11 Dairy Leaders Saturday £250 NA

DA12 Dairy Heifer Sweepstake Saturday £20 NA

SHEEP SH1 Southdown Thursday £550 £275

SH2 Suffolk Thursday £550 £275

SH3 Texel Thursday £550 £275

SH4 Continental Thursday £450 250

SH5 Longwool Thursday £400 250

SH6 Hill/Heath Thursday £400 250

SH7 Shortwool Thursday £400 250

SH8 Dorset Horn and Poll Dorset Thursday £400 250

SH9 Lleyn Thursday £400 250

SH10 Butchers Lambs Thursday £150 NA

SH16 Livestock Exhibitor Awards Thursday £25 NA

SH11 Supreme Sheep Championship Friday £100 NA

SH12 Inter Breed Group Championship Friday £150 NA

SH13 Wool on Hoof Friday £100 NA

SH18 Fleece Competition Friday £100 NA

SH17 Sheep Agility Friday & Saturday £100 NA

SH14 Sheep Leaders Saturday £120 NA

SH15 Sheep Sweepstakes Saturday £20 NA

PRIZE SPONSORSHIPLIVESTOCK

PRIZE SPONSORSHIP – LIVESTOCK ...continued

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Class Code Category Show Exclusive Non-Exclusive Day Sponsorship Sponsorship

PIGS PG1 Berkshire Thursday £600 £250 PG2 Saddlebacks Thursday £600 £250

PG3 British Lop Thursday £600 £250

PG4 Large Black Thursday £600 £250

PG5 Oxford Sandy & Black Thursday £600 £250

PG6 GOS Thursday £600 £250

PG7 Modern Thursday £600 £250

PG8 Traditional Thursday £600 £250

PG9 Commercial Live Thursday £600 £250

PG17 Piggy Pranks Thursday and Friday £100 NA

PG10 Inter Breed Championship Friday £100 NA

PG11 September Gilt Friday £100 NA

PG12 BPA Pig of the Year classes Friday £500 £250

PG13 Overall Champion Pig Friday £50 NA

PG14 Pairs Friday £100 NA

PG15 Novice Friday £100 NA

PG16 Pig Handler Saturday £100 NA

GOATS GO1 Dairy Goats - Thursday Show Thursday £1,000 £250

GO2 Dairy Goats - Friday Show Friday £1,000 £250

GO3 Pygmy Goat Show Saturday £300 NA

GO4 Dairy Goat Leaders Saturday £100 NA

SOUTH OF ENGLAND SHOWDISPLAY SPONSORSHIP

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DISPLAY

HOW DOES IT WORK?The South of England Show hosts a range of displays that attract and engage thousands of visitors over the three days of the Show. These features offer sponsors an exclusive sponsorship opportunity that directly associates their brand with one or more of these elements.

To view the benefit packages please refer to page 12.

WHAT TO DO NEXT?Simply browse through the list of displays and attractions below and select those that match your interest and budget. Once you have decided what you would like to sponsor please complete and return the Sponsorship Request Form on page 13. We will contact you with confirmation of availability and details of your benefits package.

Code Category Exclusive Non-Exclusive sponsorship sponsorship DY1 Pig Village £1,000 £250

DY2 Heavy Horse Village £5,000 £1,000

DY3 Sponsors’ Lounge £2,000 £1,000

DY4 Daily Cattle Parade £2,500 NA

DY5 International Farmlink Pavilion £2,000 £1,000

DY6 Regional Food & Wine Pavilion £2,500 £1,250

DY7 Poultry & Rabbits Marquee £2,000 £1,000

DY8 RDA Driving Display £500 £250

DY9 YFC Tug of War Competition £500 £250

DY10 Garden Plants & Flowers Marquee £2,500 £1,250

DY11 Food Hall £5,000 £2,500

DY12 Countryside Learning Area £3,000 £1,500

DY13 The Knowledge Box £1,000 £500

DY14 Horse Shoeing Competition £2,500 £1,250

DY15 Bees & Honey Marquee £2,000 £1,000

DY16 Stockman’s Dinner £3,000 £1,000

DY17 Young Farmers’ Club £1,500 £750

SOUTH OF ENGLAND SHOWCORPORATE SPONSORSHIP

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HOW DOES IT WORK?The South of England Show offers a unique platform for businesses to associate their brand with a wide range of publicity material that reaches hundreds of thousands of people, whether they visit the Show, read about it in the press, hear about it on the radio, see us on television or on roadside banners.

Corporate sponsorship is offered on an exclusive and non-exclusive basis (see below). If you are interested in Corporate Sponsorship please select the opportunity that most closely matches your preference and budget and complete the Sponsorship Request Form on page 13. We will contact you to confirm availability. If your first choice is not available, we will aim to offer a suitable alternative.

To view the benefit packages please refer to page 12.

CORPORATE

Code Category Exclusive Non-Exclusive sponsorship sponsorship CO1 Show Tickets and Wallet £2,500 NA

CO2 Car Park Passes £2,500 NA

CO3 Show Map £2,000 NA

CO4 Trade Stand Competition £1,000 £500

CO5 Roadside Boards - All 4 Shows £8,000 NA

CO6 President’s Reception £5,000 £2,500

CO7 Sponsors’ Lounge and Lawn £1,500 £750

CO8 Leaderboard £3,000 NA

CO9 Farmers’ Pavilion £1,500 £500

CO10 Judges, Stewards & Membership

Pavilion £2,500 £1,250

SPONSORSHIPBENEFIT PACKAGES

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Below is a summary of the standard benefits for Bronze, Silver, Gold and Platinum sponsorship packages. Additional benefits are provided for higher value sponsorship that are not listed below but are available on application. Sponsors are also entitled to purchase additional DAY tickets at £10.00 each which can be used to invite clients, friends and family to the Show.

• 2x one-day tickets to the South of England Show• Society car park pass (valid until 10am)• Logo displayed on the leaderboard• Logo in the Show catalogue• Mention in the commentary• Use of the sponsors’ lounge and lawn in the Norfolk Pavilion• Additional Show tickets at £10 each

• 2 x three-day tickets to the South of England Show• 2 Society car park passes (valid until 10am)• Logo displayed on the leaderboard• Mention in the ringside commentary• Company logo and weblink on the South of England website• Use of the sponsors’ lounge and lawn in the Norfolk Pavilion for all 3 days• Additional Show tickets at £10 each • 2 banners - 1 in the appropriate ring and 1 in the main Ardingly Ring• 2 Complimentary copies of the Show catalogue and programme

• 2 x three-day sponsors tickets to the South of England Show• 6 x three-day guest tickets to the South of England Show• 4 Society ‘forward’ car park passes (valid until 10am)• Logo in Show catalogue• 2 complimentary copies of the Show catalogue and programme• Logo displayed on the leaderboard• Mention in the ringside commentary• 2 invitations to the President’s reception• Company logo and weblink on the South of England website• Use of the sponsors’ lounge & lawn in the Norfolk Pavilion for all 3 days• Lunch for two in the members’ marquee • Company profile on South of England Agricultural Society website• Additional Show tickets at £10 each • 5 banners - 2 in the Ardingly Ring, 2 on the perimeter fence, 1 in an outer ring

As above plus . . .• Full page advertisement in the Show catalogue and programme• 2 additional invitations to the President’s reception• 10 members’ luncheon tickets• An additional 2x three-day sponsors tickets to the South of England Show• An additional 4x three-day guest tickets to the South of England Show• 4 additional Society ‘forward’ car park passes (valid until 10am)

Bronze £250 - £499

Silver£500 - £1,499

Gold£1,500 - £3,999

Platinum£4,000+

Tier Benefits

YOUR DETAILSCompany Name: ___________________________________________ Telephone: ______________________________________________

Contact Name: ____________________________________________ Mobile: _________________________________________________

Job Title: _________________________________________________ Email: __________________________________________________

Address: __________________________________________________________________________________________________________

Postcode:________________________________________________ Website: ________________________________________________

SOUTH OF ENGLAND SHOWSPONSORSHIP REQUEST FORM

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YOUR SPONSORSHIP:1. Select your chosen sponsorship type from the list of options (see pp 5-10)

2. Enter the appropriate code number(s) and value(s) of your chosen sponsorship package in the space below.

3. Tick the appropriate box to determine your benefits package (Bronze, Silver, Gold or Platinum).

4. Sign and return the form to: South of England Show Sponsorship, SEAS, Selsfield Road, Ardingly, West Sussex, RH17 6TL or email sue@seas.org.uk

CODE VALUE OF SPONSORSHIP

£

£

£

£

£

£

Total (ex VAT) £

VAT @ 20% £

GRAND TOTAL £

Signed: ____________________________________________________________________ Date: _______________________________

Print name in capitals: _______________________________________________

YOUR SPONSORSHIP (Please enter the code and the value of your sponsorship below)

YOUR BENEFITS (Please tick the appropriate package below)

DONATIONS (Please complete a GIFT AID declaration so that SEAS can reclaim the tax. We will send you the form.)

YOUR CONFIRMATION Please sign and return to South of England Show Sponsorship, SEAS, Selsfield Road, Ardingly, West Sussex, RH17 6TL or email sue@seas.org.uk

Bronze (£250 - £499 ex VAT)

Silver (£500 - £1,499 ex VAT)

Gold (£1,500 - £3,999 ex VAT)

Platinum (£4,000+ ex VAT)

I would like to make a donation

CATEGORY CODE (S) AMOUNT

£

South of England Agricultural Society, Selsfield Road, Ardingly, West Sussex, RH17 6TL Telephone: 01444 892048 Email: info@seas.org.uk. www.seas.org.uk

The South of England Agricultural Society is a registered charity No 227033

For more information please contact:Sue Johnson

T 01444 892 048

E sue@seas.org.uk