introducing tv genius

I TV GENIUS LTD © 2011 1

Introducing


The content discovery challenge

Hundreds of new channels

launched annually

Increasing availability of on

demand services

60% of viewing is still from the

top 1% of channels1

Number 1 complaint in all

markets is “too many

repeats” 2

1. BARB November 20092. TV Genius Research from 3056 consumers across Europe in August 2010


The problem of too much choice

Iyengar, S. S. "Choice and Its Discontent," Hermes Fall 1999." 5/21/1999.

Sta

ted

pre

fere

nc

e

Purchase propensity

With increasing choice, people find it

harder to make a decision and can

subsequently watch less television than

before


Recommendations Engine

Full solution of recommendations on TV platforms

Support for user profiling, advanced business rules, user

rating, and social media integration


TV & VoD search

Universal search across all

TV content

Unique filtering and

ranking algorithm


Mobile applications

Integration with cross-platform SDKs makes for rapid

deployment for Apple, Android, Samsung, and Windows 7

Full support for remote recording


Connected EPG

Custom EPGs for connected devices can support more

sophisticated user interfaces than previously possible

Full integration with companion devices


Social TV

Full integration with Facebook

and Twitter APIs

Recommendations based on

social graph

Trends and most popular

programming


Previous customer success

Award winning relevance

Consumer surveys rank TV Genius

services as #1

More consumer engagement

160% increase in usage over first

three months

200% increase in VoD viewing

compared to editorial solution

Increased revenues

1000% increase in advertising

revenues in first month

Faster product evolution

400% increase in service innovation

introducing tv genius

Business