Download - Introducing TV Genius
I TV GENIUS LTD © 2011 1
Introducing
I TV GENIUS LTD © 2011 2
The content discovery challenge
Hundreds of new channels
launched annually
Increasing availability of on
demand services
60% of viewing is still from the
top 1% of channels1
Number 1 complaint in all
markets is “too many
repeats” 2
1. BARB November 20092. TV Genius Research from 3056 consumers across Europe in August 2010
I TV GENIUS LTD © 2011 3
The problem of too much choice
Iyengar, S. S. "Choice and Its Discontent," Hermes Fall 1999." 5/21/1999.
Sta
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Purchase propensity
With increasing choice, people find it
harder to make a decision and can
subsequently watch less television than
before
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Recommendations Engine
Full solution of recommendations on TV platforms
Support for user profiling, advanced business rules, user
rating, and social media integration
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TV & VoD search
Universal search across all
TV content
Unique filtering and
ranking algorithm
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Mobile applications
Integration with cross-platform SDKs makes for rapid
deployment for Apple, Android, Samsung, and Windows 7
Full support for remote recording
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Connected EPG
Custom EPGs for connected devices can support more
sophisticated user interfaces than previously possible
Full integration with companion devices
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Social TV
Full integration with Facebook
and Twitter APIs
Recommendations based on
social graph
Trends and most popular
programming
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Previous customer success
Award winning relevance
Consumer surveys rank TV Genius
services as #1
More consumer engagement
160% increase in usage over first
three months
200% increase in VoD viewing
compared to editorial solution
Increased revenues
1000% increase in advertising
revenues in first month
Faster product evolution
400% increase in service innovation