intro to twitter for business: hubspot & geek girl camp
DESCRIPTION
Rebecca Corliss from HubSpot explains what Twitter is and why it's not as scary as you think! This presentation gives examples of how Twitter can be useful to your business, and how you can use it for marketing, PR and customer service.TRANSCRIPT
Introduction to Twitter for Business Rebecca Corliss Inbound Marketing HubSpot
Twitter: @repcor
Download these slides at www.slideshare.net/HubSpot
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Outbound Marketing
800-555-1234 Annoying Salesperson
Inbound Marketing
Blog SEO SocialMedia
Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts • Print ads • TV/radio ads
Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations
Interruption Permission
Foundations of Inbound Marketing
SEO
Social Networks
Blogging
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
What IS Twitter?
Like… …Except
Only140characters
It’sviewableinlotsofplaces
Agiantchatroom Youchoosethepeopleyoufollow
InstantMessaging It’spublicandarchivedontheweb
Twitter is a Cocktail Party!
Flickr: stevendepolo
Twitter? No Time for That Nonsense!
Why Do I Need to Know This?
Dive In
Company vs. Personal account
Company Account represents the company as a whole:
• News • Blog Articles • Product Updates • Monitor and respond
Personal Account is used by an individual employee at the company.
• Act as a liaison • Update on what you’re working on • Share tidbits about your personality • Expand your company’s network
Please, Personalize Your Profile
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Follow People
Follow Top Twitter Users
twitter.grader.com/topusers
See Who Thought-Leaders Follow
twitter.com/dmscott
Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Engage With People using @
2,700followers
1,200followers
It’s a Discussion, Not a Broadcast
Publish Helpful Content
What Not to Do: TMI
Create a Company Page
twitter.zappos.com/employees
Follow People Who Follow You
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Follow Your Brand in Conversations
Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
408 555-1234?
I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
ElapsedTime:50Minutes
Communicate With Customers
Let Your Brand Shine
Use Favorites as Testimonials
twitter.com/HubSpot/favourites
Use Favorites as Testimonials
http://twitter.com/Scobleizer/statuses/774666561
Using Twitter for Events
Meet People - “Tweetup”
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
Follower Count
• A measure of your raw distribution power
Twitter Grade
• Inputs include followers AND follower influence
@ Replies
• A measure of community engagement & branding • On your profile or via search.twitter.com
Impact on Our Sales Funnel
0
5
10
15
20
25
30
35
0
100
200
300
400
500
600
Lead
s
Visitors
HubSpot.comReferralsFromTwiNer
LeadsFromTwiNer
New source of visitors & leads
Retweets (RT)
Agenda
• Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
HubSpot Tracks Relevant Tweets
• HubSpot Owner & Marketer tracks industry and company keywords for you.
Tiny URL
• Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
Lots of Twitter Clients
• Many ways to connect to Twitter via third-party applications
• Lots of mobile options
Flickr: Jeffery Simpson
Twitter Feed
Your Blog, Flickr or Any Feed
• Allows you to automatically update your Twitter stream with content you’ve published elsewhere
Hashtags
• Follow topics and events Search.Twitter.com
• Inbound Marketing Summit • #IMS08
• Find people talking about similar topics
HubSpotters to Follow
HubSpotters • hubspot • Grader • Onstartups • bhalligan • PC4media • Rickburnes • ellieeille • mvolpe • danzarrella
www.hubspot.com/twitter/
And MANY more …
• ChrisBrogan
• Scobleizer
• Xenijardin
• WholeFoods
Some of Our Favorite Tweeple
• dmscott
• guykawasaki
• TheOnion
• Tdefren
Thank You!
Learn more about HubSpot: http://www.hubspot.com/products/owner/
http://www.hubspot.com/products/marketer/
Rebecca Corliss Inbound Marketer Email: [email protected] Personal Blog: www.rebeccacorliss.com Twitter: @repcor
Download these slides at www.slideshare.net/HubSpot