girl geek dinners ottawa talk
TRANSCRIPT
ELEMENTS OF A GOOD STORY:THE CHARACTERS
Act as a Publisher
• Dwindling traditional media audiences are a good thing
• Take control of the story on owned channels
• Create a content team
• Declare a Managing Editor
• Recognize this process is not a light switch
STEP 4:
Share your story
Crowd sourcing stories of impact
Share to show impact
LET’S TALK ABOUT CONTENT
Melanie Coulson
Director, Communications & Content
@mel_coulson