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Women and Social Networks, by Simone Brummelhuis, Founder of thenextwoman.comTRANSCRIPT
Entrepreneurial Women & Social
NetworksSimone Brummelhuis
Founder The NextWomen
Old Social Networks
Institute of Directors, Concert Evenings, Student Sorority, Art Shows, School Reunion, Chamber of Commerce
Rotary Lions
New Social Networks
•LinkedIn, Twitter, ASmallWorld,
•Xing, MSN Spaces, Girk Geek Dinner
•Facebook, Schoolbank.nl, Ning, Xanga, Netlog,
•Myspace.com, E-factor, Hi5, Flickr,
•Plaxo, Pulse, Mindz, The Next Women, Bebo
•Social, Business and Social/Business Networks
Social Media Landscape
Online to Offline
•Meetups
•Twestival
•Drinktank
•Social Strategy Talk
•Kitchen Dinner Series
•Girl Geek Dinners
You know, I know, you know
Paul Arden said:
‘It’s not what you know, it’s who you know’
Women & Social Networks
•3/4 of women are reluctant to use online social networks for professional purposes
•Women prefer to keep their online networks for friends and family only.
Where are the people
you want to know
and why and how do you
get to know them?
Why Connect Professionally?
Not yet convinced?
• 80% of companies use Linkedin as primary source to find employees
•25% of search results for top20 brands are linked to USG content
•78% trust online peer recommendations
•Follow: 25 Influential Business Women in San Francisco/Silicon Valley on Twitter
•Early adopters: Zappos, CEO Tommy Hsiesh, Huddle (Preffered supplier for Linkedin), Barack Obama, Dell, Comcast
•And…. 1 out of 8 couples married in 1 year met via social media
How are Women Connected Professionally?
•Business Networks?
•Women in Business on Ning, Facebook, Twitter, Linkedin, Meetup, SlideShare
•Entrepreneurial Women Networks
•TheNextWomen, Women 2.0., Horsesmouth, LadieswhoLaunch, Girlsin Tech, Shesconnected.com, Partnerup.com, Sprouter, GirlsGeeks
•Geek Women Networks
To do Business = To Network?
•Many more relationships, communications, time, money, required to meet and connect with the people you want to know.
•Keep your business running, to develop professionally = networking?
•TO DO: DESIGN A SOCIAL MEDIA STRATEGY
Myth of Social Media
•Its Free
•Its Easy
•There are no Rules
•Great Content is Everything
•You cannot Build Relationships Online
•The more Friends, the Better
•Social Media won’t Last
•It replaces Traditional Marketing
Barriers to Joining New Social Networks
•Time
•Social Attitude
•Reputation Damage
•No Brand, What is your Personal and Business Brand?
•No Message
•Social Ban in Companies (54% CIOs do not allow social networks)
And more Barriers to overcome
•Doubt on Effectiveness
•No Pro’s, Only Con’s
•Lack of Knowledge and Capability in Companies
•Worry about Return on Investment
•Concern about Losing Control of Message
•No Relevance to Stake Groups involved in Social media
•BECOME an ADVOCATE..
The NextWomen Connections
A Business Magazine & Community aimed at Female Business Heroes
•Old Social Networks
AVSV, Hockeyclub, Rachel Ruys Cirkel
•New Social Networks
LinkedIn, Twitter, Meetup, Facebook
•Online/Offline
Funding & Pitching Events, Kitchen Dinners, Meetup
The NextWomen Reach
• Currently a direct community of 10,000 women who are leading, founding and investing in online companies and indirect reaching 100,000 women.
• Community built up through website, newsletter, social media, media partnerships
• A potential untapped market of: – UK – 1 million female
entrepreneurs with 90k female led start-ups in 2008
– The Netherlands – 35k female led start-ups in a year
– USA – 20 million female founders
– Europe-wide female entrepreneurs
The NextWomen’s Landscape
Homepage TheNextWomen.com
New Social Networks TNW
•3000 Followers on Twitter
•200Members – Amsterdam Meetup•200 Members – London Meetup•50 Members - Belgium Meetup
•600 Members on LinkedIn
Thanks
www.thenextwomen.com
Simone@thenextwomen
Twitter: @thenextwomen
Join The NextWomen on Linkedin, The NextWomen group in Amsterdam, London, Antwerp etc.