intro to digital marketing
DESCRIPTION
ATRANSCRIPT
Intro to Digital Marketing
WITH ADELE BARLOW + COURTNEY BOYD MYERS
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Best Practices
1. BRAND IDENTITY
2. MARKETING TOOLBOX
3. PUBLISHING
4. EMAIL MARKETING
5. EXTRA CREDIT
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Brand IdentityTHINK OF BRANDS YOU LOVE. AND WHY?
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Made to Stick
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Made to Stick
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Marketing Toolbox
SOCIAL MEDIA TOOLS!
FACEBOOK, TWITTER, PINTEREST, TUMBLR, LINKEDIN, FOURSQUARE, YOUTUBE, INSTAGRAM...
OTHER AWESOME TOOLS!
GOOGLE ANALYTICS, LAUNCHROCK, WUFOO, PUNCHTAB, ABTESTS.COM, CROWDSPRING, SHOPIFY, JUX & MORE
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FacebookBest Practices:
Implementing Facebook Login on Your SiteShowing who else “Likes” your page with Facebook connections
Facebook’s Open GraphFacebook Page: Engage Community + Play with Promoted Posts
Facebook Advertising
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Twitter’s Best PracticesBuild your following, reputation, and customer's trust with these simple practices:
1. Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
2. Listen. Regularly monitor the comments about your company, brand, and products.3. Ask. Ask questions of your followers to glean valuable insights and show that you are
listening.4. Respond. Respond to compliments and feedback in real time5. Reward. Tweet updates about special offers, discounts and time-sensitive deals.6. Demonstrate wider leadership and know-how. Reference articles and links about the
bigger picture as it relates to your business.7. Champion your stakeholders. Retweet and reply publicly to great tweets posted by your
followers and customers.8. Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a
likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
Source: https://business.twitter.com/en/basics/best-practices/
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Pinterest - Work ClubLondon-based digital agency Work Club is looking for a new creative director, emphasis on the first word. To that end, the company made use of Pinterest for a creative job listing. The post has a narrative that unfolds through pinned images and accompanying text. (A picture of Matt Damon in his Saving Private Ryan army duds has a caption that reads "So we’re searching for someone.")
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Tumblr
This is not a place to host your website.
This is for your extra content that is: Bite-Sized, Light-Weight, Tongue-in-Cheek
When I Get Bad Press
Tips: Tag your posts, Reblog others, Repurpose content
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X
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YouTube - “Dollar Shave Club”
http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI
-Viewed more than 7 million times-instantly went viral + jointly conveyed the brand personality and the benefits of the service destly. -social media dominates our collective conversations-very large brands can be built without the widespread use of paid traditional media.-While it will take several years for the incumbent CPG companies to master these new marketing arts, companies like DSC emerge and get very large despite the massive spend of the traditional guys.-This is referred to as asymmetric marketing — no matter how much money spent by the incumbent, the new brand can still become very large for tiny fractions of that spend.
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PunchTab
-a 3rd party giveaway widget
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http://www.abtests.com/test/284001/landing-for-citycliq
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B2B Conversion Funnel
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Conversion Funnel
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Conversion Funnel - Messaging
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Virality
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Email Marketing
-Make it easy to subscribe
-Tell subscribers what they’re getting themselves into -Design your newsletter that fits your brand
-Make it digestible
-Make it relevant with audience segmentation
-Optimize for Mobile
-Make your content shareable
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Email Marketing
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Benefits of Crowdfunding
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Our Favorite Resources
- http://www.simplyzesty.com/
- http://www.fastcocreate.com/
-http://thenextweb.com/socialmedia/ & http://thenextweb.com/media/
-http://sethgodin.typepad.com/
-http://mashable.com/
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