A Different Approach to Marketing An Introduction to The Marketing Centre

About The Marketing Centre

Founded in 2011 by Lucy Hogarth and Clare Methven, The Marketing Centre is the UK market leader in offering part time Marketing Directors for companies. Our team of senior Marketing Directors really understand the challenges of developing a business, and know how to commercialise ideas and set the strategic direction – at a fraction of the cost and risk of a full time resource.

We work with entrepreneurs and their management teams and where appropriate in close co-operation with their investors and shareholders.

Being part of the the Liberti Group, business leaders and entrepreneurs have access to a wealth of experienced Marketing, Financial, HR and IT executives who can accelerate growth on a cost effective, low risk and flexible basis.

We believe every business deserves its own Marketing Director.

The Liberti Group “With over 250 directors world wide The Liberti Group accelerate growth for SMEs offering part time FDs, IT, HR and Marketing Directors”

• You get a senior operator inside your business with a deeper involvement and passion for your businesses success – several of whom are non executive directors, members or chairs of board of directors and advisory boards

• You benefit from benchmarks and measurements of our interventions to make sure the marketing is optimized and creates the value for your business that you need

• A part-time Marketing Director is operational and hands on, unlike employing the services of an agency or a consultancy

� You get an impartial view on your business, the full skill set and expertise of a senior Marketing Director with over 20 years experience and track record from some of the most successful brands in the world

� You get access to our nationwide and international teams of Marketing Directors for support, mentoring, and wider insight. All Marketing Directors have business degrees and MBA’s and benefit from training and development CPD opportunities to keep them at the top of their game

� You get access to our vast network of senior business leaders, gained from circa. 1000 years of collective marketing experience!

Our 8 Regional Directors manage around 60 senior Marketing Directors operating in client businesses in the UK, USA & South Africa

Capabilities & Expertise

x Marketing Strategy, Planning and Execution

x Business Development

x Product & Proposition Marketing

x Brand Creation, Positioning & Development

x Digital & Social Marketing

x Category Management/Distribution

x Global Channel Marketing

x CRM/Churn Reduction

x Increasing Customer ARPU

x Customer lifetime value management

x Building Regional & Global Marketing teams

x Procurement, Management and Integration of Marketing Suppliers

x Marketing due diligence & fund raising

x Exit/IPO preparation

“Our Marketing Directors are senior operational executives, offering hands on advice and mentoring”

“The Marketing 360 provided the structure we needed to plan and execute our marketing strategy”

Marketing 360

Take our Marketing 360 He al thcheck at www.themarketing centre.com

Defining

Lead Generation Sales Process Customer Retention

Communication Tools Implementation Reporting Profit Improvement

Finding Winning Keeping

Establishing Your Brand

Operational

Support

Strategic

© copyright 2015

Who we work for … Some of our success stories

Some of our current clients…

“Making a difference to women’s health.. Brand engagement through e-Commerce educating a market for ovarian cancer sreening test. Global soft launch to 60.000 women in July 2015” abcodia.com is backed by Albion Ventures

“Building a new customer journey with digital proposition and e-commerce solution to engage a solid outdoor brand with the future outdoorsy types” rohan.co.uk

“The Marketing Centre has helped us build new and scalable sales & marketing processes – very cost effectively.” Geoffrey Riesel, CEO radiotaxis.co.uk

WATCH VIDEO

Value creation from day 1… We set KPI’s and together will deliver results immediately