intro to the 7 pillars of digital marketing #webcongress (miami 2013)
DESCRIPTION
TRANSCRIPT
![Page 1: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/1.jpg)
Home
7 Pillars of Digital Marketing7 Pillars of Digital Marketing #WebCongressMiami#WebCongressMiami
Arman Rousta, CEO
@arousta @blueliner
![Page 2: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/2.jpg)
““Marketing is in Marketing is in EverythingEverything.”.”
@arousta @blueliner
![Page 3: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/3.jpg)
@arousta @blueliner
The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.
![Page 4: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/4.jpg)
pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. design UX (Branding, Web Development)
pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)
pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)
pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile
7 Pillars of Digital Marketing7 Pillars of Digital Marketing@arousta @blueliner
![Page 5: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/5.jpg)
- 30 -
@arousta @blueliner
![Page 6: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/6.jpg)
The 49er MatrixThe 49er Matrix
![Page 7: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/7.jpg)
D1. 7 Pillars
D2. 7 Stages
D3. 7 Levels [Skills and Experience]
D4. X Industries
D5. Y Markets [Markets entail Location, Language, Ethnicity, Culture and Demographics]
D6. 3 Eras (or Times)
D7. 4 Modes [Marketing, Creative, Technical, Innovation]
7 Pillars of DM: 7 Dimensions7 Pillars of DM: 7 DimensionsEach dimension acts like a filter, that hones down the area of consideration or focus further
@arousta @blueliner
![Page 8: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/8.jpg)
““EverythingEverything is connected is connected to everything else.”to everything else.”
@arousta @blueliner
![Page 9: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/9.jpg)
Creating Realistic ROI ModelsCreating Realistic ROI Models
- 30 -
@arousta @blueliner
![Page 10: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/10.jpg)
Do you know how you really spend your time? How long things take?
![Page 11: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/11.jpg)
![Page 12: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/12.jpg)
7 Goal Dimensions (Types)
1. ET [Energy & Time]2. AS [Achievements & Skills]3. IQ [Internal Qualities & States]4. MO [Material Outcomes]5. RQ [Relationship Quality]6. HI [Health Indicators]7. PE [Place & Environment]
![Page 13: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/13.jpg)
Multi-Tiered Goal-Setting
MLA = Minimum Level of Achievement
HLA = High Level of Achievement
BHAG = Big Hairy Audacious Goal Level
![Page 14: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/14.jpg)
““The best marketing is a The best marketing is a greatgreat product or service.” product or service.”
@arousta @blueliner
![Page 15: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/15.jpg)
7 Pillars x 7 Stages = The 49er Matrix7 Pillars x 7 Stages = The 49er Matrix
- 30 -
@arousta @blueliner
![Page 16: Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)](https://reader033.vdocuments.us/reader033/viewer/2022061104/540a20858d7f72384c8b46d6/html5/thumbnails/16.jpg)
Arman RoustaChief Executive [email protected]
US – Asia – Europe – Latin Americawww.bluelinerny.com
212.904.1240@arousta@blueliner
Thank you for your time!
@arousta @blueliner