intranet and digital workplace analytics and success metrics
TRANSCRIPT
which number,which tool
Digital workplace success metrics
Dorje McKinnon@dorjem
Why success metrics ?
Analytics is a quick win
Part 1 The intranet analytics report
Part 2 What we learned
DevelopingMaturingOperational
Starting out
Part 3 Take aways for you
Background to the report
Sam Marshall – ClearBox consulting
ClearBox consulting UK commissioned the Intranet Analytics report. Available from http://www.clearbox.co.uk/resources/intranet-analytics-report/
Time
Intranet analytics report
15 Digital workplace practitioners
15
The products investigated
The good and the bad of intranet analytics products.
HarePoint
$$
Cardiolog
$$$
Piwik
$$$
Webtrends
$$$
NGAGE
$$$
Product scenario summary
Introductions• You’ve probably sat down with someone you know so lean forward or
backward and introduce yourself to someone you don’t know.• Find out what analytics tool they use on for their digital workplace • Find out what they think of it
Digital workplace professional distillate
Analytics maturity
DevelopingMaturingOperational
Starting out
Starting outStarting out
Data puke
Developing
Developing
Customised data puke
Maturing
Maturing
Tactical dashboards
AnalysisMany staff travel in the afternoon so they don’t use the intranet
Weekend staff tend to not use the intranet because they are working in the factory
RecommendationPost the most important news on Mondays at 8am
Put a screen in the factory floor tea room showing the news
Operational
Operational
Strategic dashboards
AnalysisSaturday and Sunday staff are still working on email.
Our national phone toll bill between offices is still over budget every week.
RecommendationTrial turning off email delivery from 1am Saturday until 1am Monday to staff phones.
Carry out skype for business training.
ImpactHappier staff and we will comply with the no work at weekends government directive.
Organisational efficiency goes up and toll bills go down.
Analytics maturity quotes
“Site owners want metrics”“analytics by segment”“focus on insights”
“Just show me the numbers”
Maturity summary
DevelopingMaturingOperational
Starting out
Key elements for each maturity level
Developing: data & analysisMaturing: data, analysis, recommendationOperational: data, analysis, recommendation, impact
Starting out: data
Occam’s razor
• Ref http://www.kaushik.net/avinash/digital-dashboards-strategic-tactical-best-practices-tips-examples/
Avinash Kaushik’s access understanding model
Intranet & Digital workplace teams
Analytics maturity product fit
DevelopingMaturingOperational
Starting out
Part 2 Summary
WebTrends analyticsSharePoint dashboard
WebTrends analytics change on previousSharePoint dashboard percentage change
Ngage analytics delight
Analytics maturity framework key learning
AnalysisSaturday and Sunday staff are still working.
Our national phone toll bill between offices is still over budget every week.
RecommendationTrial turning off email delivery from 1am Saturday until 1am Monday to staff phones.
Carry out skype for business training.
ImpactHappier staff and we will comply with the no work at weekends government directive.
Organisational efficiency goes up and toll bills go down.
Interviewee gold
HR content helps call centre
Reduced SharePoint online costs
Best time to communicate
Workflow based on analytic values
Busy lives
Working week
Give
Give 2.5% to analytics
Present for you
7 steps to better intranet analytics1. 10am Tuesday for 1 hour.2. What numbers can you get?3. Do the thinking: define objectives, goals and success measures.4. Record success measures week on week.5. Record and do a change you think will improve one measure.6. Repeat 5 until the measure improves.7. Chose another measure, and improve it.8. Present your data, analysis and recommendations to the boss.
Dorje McKinnon
www.vajra.co.nz
- Analytics review
- Metrics advice
Photo credits• Bungee jump https://www.flickr.com/photo/sgj_thewhite/8855033499 • Busy keyboard https://www.flickr.com/photos/trekkyandy/1528006386 • Calendar https://www.flickr.com/photos/dafnecholet/5374200948/ • Cash rolls https://www.flickr.com/photos/pictures-of-money/17123251389 • Christmas house https://www.flickr.com/photos/ifl/6558479829 • Couple with glasses https://www.flickr.com/photos/vivekjena/5340685871 • Fire breathing https://www.flickr.com/photos/pasa/10122885304 • Fish and chips https://www.flickr.com/photos/andynash/13465435424 • Gauges https://www.flickr.com/photos/55229469@N07/16368237269/ • Give street art https://www.flickr.com/photos/newtown_grafitti/7378873428 • Good Bad sign https://www.flickr.com/photos/richardsummers/2271316676 • Child in classroom Sowton; https://www.flickr.com/photos/globalactionnepal/15616334542 • Soviet era poster https://www.flickr.com/photos/jlascar/8673951753 • Whiskey distillary still https://www.flickr.com/photos/bjaglin/306685919