tomorrow’s workplace: the changing role of the intranet manager by allan tanner at standard life
TRANSCRIPT
The changing role of the intranet managerAllan TannerSenior Digital Manager, Global Communications
About me
Very brief CV:
• 1999 – Scottish Tourist Board extranet
• 2003 – Citizens Advice Scotland intranet
• 2006 – Forestry Commission Scotland website and intranet
• 2013 – Standard Life intranet• 30 month project to provide group-
wide site (6,500 users)• Delivered March 2016 (piloted
December 2015)
Based in Edinburgh, Scotland
Part of Global Communications
Team of three
Responsibilities include:• Intranet• Standardlife.com• Standards/governance• Internal channels
What is an intranet manager?
Quick survey i the room
Quick survey
DiplomatDK: Diplomat/mægler
What is an intranet manager?
Service providerDK: Service udbyder/provider
What is an intranet manager?
PoliticianDK: Formidler
What is an intranet manager?
IT supportDK: IT-support
What is an intranet manager?
CommunicatorDK: Kommunikatør
What is an intranet manager?
ExpertDK: Ekspert
What is an intranet manager?
Change manager
What is an intranet manager?
Quick survey i the room
A bit of everything
What is an intranet manager?
Quick survey i the room
What is an intranet manager?
‘“If you are about to begin your first intranet project, you need to gather together people
of diverse skills: computer geeks, artists, diplomats, and negotiators …if you will be successful” That is as true today as it was
perceptive in 1996.’
Martin White, Intranet Focus, quoting David Strom from a 1996 Forbes article in http://www.intranetfocus.com/archives/2686
What is an intranet manager?
“the intranet manager role boasts a broad skill base and the intranet team an
impressive set of competencies including governance, stakeholder management,
content, technology, training, user experience (UX) and adoption.”
Elizabeth Marsh, ‘‘Becoming a digital workplace leader: the big shift from intranet management’http://digitalworkplacegroup.com/resources/download-reports/becoming-a-digital-workplace-leader
What is the context for the
role?
Things keep changing
Passive• Flat HTML sites• Information to be
consumed
Interactive• Multimedia• Advent of user
generated content• Web 2.0
Collaborative• social media • collaboration
tools • digital workplace
First external, then internal
The future of intranets?
“Don’t think of intranet in the middle of your digital workplace…think of how to enable the
flow between people and content”
The future of intranets is “Intelligent assistance”
Sam Marshall, Clearbox Consulting, from ‘If work was so great we’d do it for free’ https://www.slideshare.net/slideshow/embed_code/key/KTNy7PYJxDiYc7
See also article by David Lavenda http://www.cmswire.com/digital-workplace/the-future-of-work-will-look-a-lot-like-todays-customer-experience/ which references virtual assistants as part of the digital workplace.
Digital Workplace Managers?
Intranet and browser-based employee tools
Apps and other services.
“As digital workplace practice matures, it can be expected that momentum will build, with intranet roles and teams changing in scope accordingly.”Elizabeth Marsh, ‘‘Becoming a digital workplace leader: the big shift from intranet management’http://digitalworkplacegroup.com/resources/download-reports/becoming-a-digital-workplace-leader
Reality check?
It’s not going to be easy to get there.
Barriers:• Asking the business to change is difficult• Many different service owners • Business is focussed on external digital innovation• IT processes etc. not set up well for digital
It’s a ‘long game’
But it’s an opportunity
Even if this isn’t happening at the moment, let’s make the role
fit for the future.
It is ours to shape.
‘It’s time to get above ourselves’
Be the expert
‘It’s time to get above ourselves’
Take ownership
‘It’s time to get above ourselves’
Make governance
work
Intranet Steering Group
Governance (current CSAs to evidence the Digital Governance Framework)
Channel owner forum
Quarterly
Platform owner meeting
Monthly
Chair: Mark Dixon GC Representation:
Graeme McEwan(w/f Allan Tanner)
Chair: Mandy MungallGC Representation:
Allan Tanner(w/f Neil Thomson)
Intranet Steering GroupQuarterly
Attendees: Allan Tanner (Chair and Platform Owner) Neil Thomson, Darren Main (Digital Team)
Greig Rutherford (Business sponsor)Neil Homer (ITAD), Lisa Constanza (Internal
Communications), Pamela Smith (People Function)
Governance forums Intranet Steering Group
IT
OTHER INFLUENCERS
Supporting groups or meetings
Sets direction and strategy; oversees the management
and operation of our intranet
CSA name: (Stan) for Digital Governance Framework - Allan Tanner
CSA name: (Corporate Content) for Digital Governance Framework – Ewan Ashford
Global CommsDigital steering group meetings
(monthly)
Operational IT meeting
(monthly call)
Risk Other stakeholders
Stan news editorial Board(thrice weekly)
Portfolio board
Digital Leadership
Group
Intranet working group(monthly)
‘It’s time to get above ourselves’
Talk about risk
Final thoughts
“it is fundamentally about stepping up to a
leadership role in the digital world of work.”
Elizabeth Marsh, ‘‘Becoming a digital workplace leader: the big shift from intranet management’http://digitalworkplacegroup.com/resources/download-reports/becoming-a-digital-workplace-leader
