internet, smartphone & social media usage statistics by rapidvalue solutions
TRANSCRIPT
© RapidValue Solutions
Internet, Smartphone & Social Media
Usage StatisticsPresented by: RapidValue Solutions
Date: 1st December 2014
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Internet
Demographics
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Number of Internet Users in the world
Source: internetlivestats.com
3,016,000,000 Total number of internet users as of
26th November 2014
41%Percentage world population with
internet
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Internet Users by Region
Source: internetlivestats.com
© RapidValue Solutions 5Source: internetlivestats.com
Internet Users by Country by Rank
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Smartphone
Usage
Worldwide
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2.1 Billion Smartphone Users in
the world
29.5% Of the global population use
Smartphones
Source: mobiforge.com
Smartphone Users Worldwide
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Smartphone Users and Worldwide Penetration
Source: dazeinfo.com
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Smartphone
Usage China
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Mobile Phone Users in China
Source: Statista
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Smartphone Market in China
Mobile Market in China Values
Number of Mobile phone users in China 1273 million
Forecasted mobile phone penetration in 2016 (% of population) 86.9%
Share of smartphones in total cell phone sales in China 85.7%
Number of smartphone users in China 944 million
Source: Statista
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Smartphone
Usage India
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Smartphone Market in India
Source: Statista
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Smartphone Users in India
Mobile Market in India Values
Number of Mobile phone users in China 349 million
Mobile penetration (unique users as a percentage of Total Population) 28%
Total number of active mobile subscription 886 million
Total number of Active mobile internet users 185 million
Smartphone penetration as a percentage of the total population 20%
Source: dazeinfo.com
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Smartphone
Usage in the
United States
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Number of Smartphone Users in USA
Source: Statista
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98%
61%
53%
47%
0% 100%
$75,000+
$50,000-$74,999
$30,000-$49,999
Less than $30,000 /yr
Mobile phone usage by Income Group
83%
74%
49%
19%
0% 100%
18-29
30-49
50-64
65+
Mobile phone usage by Age Group
Smartphone in the United States
MenWomen High School grad or less
Some CollegeCollege +
Source: Pew Research Center’s Omnibus survey, January 2014
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Smartphone
Usage in Europe
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196.6 Million Smartphone users
in 2014
40% Social Media
penetration in Europe
68.6% use Android
18.5%Use Apple iOS
60% Norway has the
highest smartphone penetration rate
within Europe
58%Of the population have smartphones
in the Nordic region
Smartphone in the European Region
Source: etc-digital.org
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Smartphone
Usage in Latin
America
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Smartphone users in Brazil
Source: Statista
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374 Millionmobile phone users in Latin America by
2017
33 Million Smartphone Users
in Mexico
112 Million Mobile users in
Brazil
97.6 MillionMobile Users in
Mexico
41.2 Million Smartphone users
in Brazil
114 MillionSmartphone users in Latin America
Smartphone use in Latin America
Source: http://latinlink.usmediaconsulting.com/
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Smartphone
Usage in
Southeast Asia
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33 millionVietnamese owns a
smartphone
49% Smartphone
Penetration rate in Thailand
32 MillionSmartphone owners
in Thailand
57.5 MillionSmartphone users
in Indonesia
36%Smartphone
penetration in Vietnam
23%Smartphone
penetration in Indonesia
Smartphone use in Southeast Asia
Source: techinasia.com
Top 3 Players in Southeast Asia:• Indonesia• Vietnam• Thailand
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Social Web
Demographics
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Who Uses Social Networking Sites?• % of internet users within each group who use social networking sites
Source: Pew Research Center’s Omnibus survey, January 2014
Men Women
78%
70%
73%
79%
0% 100%
$75,000+
$50,000-$74,999
$30,000-$49,999
Less than $30,000 /yr
Social network usage by Income Group
High School grad or less
Some CollegeCollege +
89%
82%
65%
49%
0% 100%
18-29
30-49
50-64
65+
Social network usage by Age Group
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71% users access social
media from a mobile
device.
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1.5 Billion Facebook Users
Facebook Usage Stats
47% Americans say
Facebook is their #1 influencer of
purchases
1 Million Webpages accessed
using ‘login with Facebook’
23%Facebook Users login at least 5 times per day
70% Marketers used
Facebook to gain new customers
71%Online adults use
Source: Jeffbullas.com
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Top 10 Facebook User Countries
Source: Statista 2014
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500 Million Facebook Users
Twitter Usage Stats
215 Million Monthly active
users
44%Growth from 2012 -
2014. The fastest growing network
34% Marketers used
Twitter to gain new customers
19%Online adults use
Source: Jeffbullas.com
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Top 10 Twitter User Countries
Source: therealtimereport.com 2014
Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern
University. The Netherlands ranks #2, while the UK and the US fall behind in 4th and 5th place,
respectively.
It should be noted that Twitter use is affected by government restriction in some countries: a Twitter user in Kuwait was
sentenced to five years in prison after making ‘religiously offensive’ comments on Twitter and Twitter is not even legal in
China.
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Google+
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1 Billion Google+ enabled
accounts
Google+ Usage Stats
359 Million Monthly active
users
33%Growth of Google+
per annum
25 Million Number of Google+
unique mobile monthly users
53%Increase in Traffic to Google+ during Q1
2014
Source: Jeffbullas.com
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38740761
2216178
3489507
4889484
12323340
28340730
0 5000000 10000000 15000000 20000000 25000000 30000000 35000000 40000000
Others
Canada
UK
Brazil
India
USA
Number of Users
Co
un
try
Top 5 Google+ User Countries
Source: datadial.net 2014
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Penetration of Google+ per Country per Share of Internet Users
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YouTube
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1 Billion YouTube accounts
YouTube Usage Stats
6 Billion Hours of Video
watched per month
1 BillionAverage YouTube
mobile video views per day
4 Billion Video views on
YouTube per day
100 HoursOf videos uploaded
on YouTube per minute
Source: expandedramblings.com/
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Top 10 YouTube Viewing Countries
Rank CountryTotal views for top 100
channels
1 United Kingdom 33,560,918,510
2 India 14,810,049,945
3 Germany 14,524,140,584
4 Canada 13,700,391,417
5 France 12,721,544,257
6 South Korea 11,809,710,084
7 Russia 11,492,620,275
8 Japan 11,451,261,074
9 Brazil 10,856,237,321
10 Mexico 10,442,991,181
Source: countryxpedia.com
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Others
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20 Million Pinterest active monthly
users
Other Social network Usage Stats
150 Million Instagram active monthly
users
300 MillionLinkedIn members
500 MillionWhatsapp users
Source: Jeffbullas.com
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About RapidValue
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a
large team of experts in mobility consulting and mobile engineering, along with experience delivering
global projects, we offer a range of mobility services and solutions across industry verticals. RapidValue
delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United
States and India.
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