AN IN DEPTH STUDY OF SMARTPHONE

USAGE AMONG YOUNGTERS IN

GANDHINAGAR

SUBMITIED TO:

Shweta Mehta

GROUP NAME:

Italiya Amit v. (31)

Jadav vishal B. (32)

Jagodana Ashwin D. (33)

Modi Monika A. (60)

Introduction

Advanced mobile phones now have the capabilities of a telephone,

camera (still and video), music player and voice recorder, personal

digital assistant. They are approaching the level of complexity of

computers for mobile applications with applications such as mobile

word processing, spreadsheets email and internet. These mobile

phones have become so interactive that they are referred to as

Smartphones.

A smartphone is a mobile phone built on a mobile operating system,

with more advanced computing capability and connectivity than a

feature phone. The first smartphones combined the functions of a

personal digital assistant (PDA) with a mobile phone. Later models

added the functionality of portable media players, low-end compact

digital cameras, pocket video cameras, and GPS navigation units to

form one multi-use device. Many modern smartphones also include

high-resolution touchscreens and web browsers that display standard

web pages as well as mobile-optimized sites. High-speed data access

is provided by Wi-Fi and Mobile Broadband.

RESEARCH

METHODOLOGY

OBJECTIVES OF THE STUDY

THE PRIMARY OBJECTIVE IS:

AN IN DEPTH STUDY OF SMARTPHONE USAGE AMONG

YOUNGTERS IN GANDHINAGAR.

THE SECONDARY OBJECTIVES ARE:

•To find out the reason of increasing smartphone usage, demands and

satisfaction among youngsters.

•To find out the factors affecting smartphones selection by the customers

and the top smartphone manufacturers.

•To find out the observation and analysis of the primary data collected

regarding the smartphone usage.

Research Design:

•TYPE OF RESEARCH:

Descriptive Research

•DATA COLLECTION METHOD:

•magazines

•Newspapers

•Journal

•Website

Secondary Data:

Primary Data:

The primary data will be collected by means of a survey.

Questionnaires will be prepared and SMARTPHONE users

will be approached to fill up the questionnaires.

•Through questionnaire

•Through personal interview

SAMPLE DESIGN:

POPULATION:

Population for this research is set of customers those who are

using smartphone in Gandhinagar city.

SAMPLE SIZE:

120

SAMPLING METHOD:

The method used for sample technique was an area sampling

method where there are schools and colleges. This method was

used because it was known that our target population are the

youngsters who are of the age 15 yrs to 25 yrs.

•SAMPLE DESIGN

Scope of study:-

CHAPTER 1

contains the Introduction of the study. This includes the background of the

topic, the reasons for the selection the topic, the objective of the study, the

source of data, data collection method, sampling size, sampling procedure,

chapterization of the study and the limitation of the study.

CHAPTER 2

is related with first objective of the study i.e. finding out the reason of increasing

smartphone usage, demands and satisfaction among youngsters. The chapter

starts with the introduction of the chapter which includes the history of the

smartphone. Here we found out how smartphones where originated, where it

was used earlier and how it is growing in the present scenario. A smartphone

works in an operating system. So, detailed information about different operating

systems is also included. The chapter includes an overview of increasing

smartphones’ usage, demand, satisfaction and the reason behind them.

CHAPTER 3

is related to the second objective of the study i.e. factors that affects selection

of smartphones by the youngsters. The chapter includes reason for selection,

purchase and consumption of smartphones for the satisfaction of their wants.

This is done by the several factors influencing the customer. It explains the

attitudes influence behaviour through behavioural intentions. This involves the

purchase intentions towards the smartphones.

CHAPTER 4

is related to the fifth objective of the study i.e. to find the primary data,

determine what we have observed and thereby make its analysis. The chapter

includes primary data regarding some smartphone brands used among

customers in Gandhinagar. This has been done by the data collected through

survey and the analysis of that data arrived from this study.

While pursuing the research, there were several limitations that come across that limited the efforts of looking for the required information. The limitations are as listed below:

Time constraint.

Limited Target Area & Population.

Narrow Study.

Secondary Data, the Major Source of Information.

Limitation of the Study:-

DATA ANALISIS

GENDER No. of

Respondents

MALE 96

FEMALE 24

TOTAL 120

1.What is your gender?

80 %

20 %

Gender

Male

Female

2.What is your age?

AGE No. of

Respondents

15-18 YEARS 25

19-22 YEARS 55

23-26 YEARS 40

TOTAL 120

21%

46%

33%

No. of Respondents

15-18 Years 19-22 Years 23-26 Years

Level of Education No. of Respondents

Middle School 2

High School 40

Graduation 72

Post Graduation 6

Total 120

3. Education

2 %

33 %

60 %

5 %

0

10

20

30

40

50

60

70

No

. o

f re

sp

on

den

ts i

n p

erc

en

tag

e

Level of Education

Level of Education

Smartphone

Possessed

No. of

Respondents

YES 95

NO 25

TOTAL 120

4. Do you have your own Smartphone?

79 %

21%

Percentage of Smartphone Possessed

YES (using smartphone)

NO (using ordinarycell phone)

1 4

2 7

3 25

4 84

Total 120

Q.5 How many Smartphone’s do you have?

10%

20%

30%

40%

Chart Title

1

2

3

4

Smartphone Brands No. of

Respondents

I Phone 15

Blackberry 7

Nokia 38

Samsung 33

Others 2

Total 120

6.Which Smartphone brand do we use?

16 %7 %

40 %

35 %

2 %

Top Smartphone Brands

i Phone

Blackberry

Nokia

Samsung

Others

Smartphone’s

price

No. of

Respondents

Rs.5000-8000 36

Rs.8000-12000 45

Rs.12000-16000 22

Above Rs.16000 17

Total 120

8. What is the price of your Smartphone?

38%

47%

11%

4%

0

5

10

15

20

25

30

35

40

45

50

5000 to8000

8000 to1200

12000 to16000

Above16000

No

.of

resp

on

den

ts i

n p

erc

en

tag

e

Prices of smartphones in rs

Smartphone's Price

Smartphone's Price

Reasonable or

not

No. of

Respondents

Yes 120

No 0

Total 120

9.Do you think the price of your Smartphone reasonable and affordable?

0%

20%

40%

60%

80%

100%

YESNO

100%

0%

Price Reasonable or Not

Price Reasonable orNot

Less than 1GB 7.5%

1GB-3GB 47.5%

4GB-6GB 22.5%

More than 6GB 22.5%

Total 100%

10 What is the in built memory of your Smartphone?

Less than 4hrs 17.5%

6hrs-8hrs 49.16%

9hrs-11hrs 16.67%

More than 11hrs 16.67%

Total 100%

11 What is your Smartphone’s battery life?

17.50%

49.16%

16.67% 16.67%

Less than 4 hrs 6hrs-8hrs 9hrs-11hrs more than 11hrs

Smartphone's battery life

Smartphone's battery life

7%

48%22%

23%

Chart Title

Less than 1GB 1GB-3GB 4GB-6GB More than 6GB

Operating Systems No. of

Respondents

ANDROIDS 35

WINDOWS 23

I PHONES 25

BLACKBERRY 27

OTHERS 10

TOTAL 120

12. What is the type of of your Smartphone (Operating System)?

29%

14%16%

7%

34%

0

5

10

15

20

25

30

35

40

Android Windows i phone Blackberry Others

NO

. O

F P

ER

CE

NE

TA

GE

OPERATING SYSTEMS

Operating systems

13.Rank for acquiring a Smartphone?

62%

48%

21%23%

44%46%

0

10

20

30

40

50

60

70

Fastaccess ofinternet

Easilyavailabilityof function

In builtmemory

Todays'sfashion

The screenSize

It is Wi-Fi /Bluetoothenabled

No

. o

f re

sp

on

den

ts i

n p

erc

en

tag

e

Reasons

Top Reason for Acquiring a Smartphone

Top Reason for Acquiring aSmartphone

15 .please show your liking on the basis of use of various facilities available in Smartphone.

78 %

79 %

59 %

65 %

25 %

10 %

10 %

90 %

85 %

86 %

71 %

88 %

0 10 20 30 40 50 60 70 80 90 100

Video games

Watching video

Listening musics

Chatting

News

Maps

Weather forecasts

Communicating from social networks

Talking on Phone

Searching for specific information

E mails

Text messaging (SMS)

No. of preferences in percentage

Smartphone Facilities

Satisfaction level No. of Respondents

Extremely Satisfied 19

Satisfied 86

Somewhat Satisfied 10

Less Satisfied 5

Not Satisfied 0

Total 120

16.Are you satisfied with your Smartphone?

20%

64%

11%

5%0%

0

10

20

30

40

50

60

70

80

90

100

No

. o

f re

sp

on

den

ts i

n p

erc

en

tag

e

Satisfaction Level

Satisfaction Level

Satisfaction Level

FINDING1- 80% of Respondents are prefers male.

2- 63% of Respondents are prefers 19-22 year age used this

technology .

3- 60% of Respondents are prefers that Graduation.

4- 79% of Respondents are prefers answer Yes.

5- 40% of Respondents are prefers do you have 4 smart phone.

6- 40% of Respondents are Agree with use in Nokia phone.

7- 65% of Respondents are believe that advertisement plays

an important role in decision making.

8- 47% of Respondents to Price in smart fon is Rs.8000-12000.

9- 100% of Respondents are Smartphone reasonable and

affordable price.

10- 32% of Respondents are knowing about service provider

through T.V ads.

11- 40% of Respondents are give 1st rank for favorite to Apple

tablet.

12- 58% of Respondents are prefers Samsung for providing

best storage capacity.

13- 29 % of Respondents are used Androids system.

14- 64% of Respondents are Satisfied in this smart phone.

BIBLIOGRAPHYBOOKS: Kothari, D. C. (2004). Research Methodology: Methods and Techniques.

New Age International; 2nd Edition.

Kotler, P., & Keller, K. L. (January 1, 2006). Hall; 12th Edition.

Kotler, P., Keller, K. L., Abraham, K., & Jha, M. (May, 2008).

MAGAZINES: •Business World

•Business Outlook

NEWS PAPERS: •Times of India

•Business Standard

INTERNET: Search Engines:

•www.google.com

•www.yahoo.com

•www.wikipedia.com