SMARTPHONE APP USAGE SPLIT-UP

MOBILE APP USE GROWTH

MOBILE APP INSTALL ADDICT SEGMENT

THEDIGITALSPLIT

Mobile Apps now accountfor more than half which is

52% of All Time Spent on Digital Media

The percentage of appsused 11 or more times increased to

39% in 2014

Smartphone users

spend 89% of their mobile media time using mobile apps.

85% of people prefernative mobile apps to mobile websites

174%

Utilities/Productivity 121%

Lifestyle/Shopping

103%

of US consumers are “App Install Addicts” downloading 17+ apps per month.

20% of all US app downloads in 2014 were organic.

93%

In 2014, 42%

of all mobile sales generated by the

leading 500 merchantscame from mobile

apps

Refernces:http://www.smartinsights.com/marketplace-analysis/customer-analysis/consumer-media-device-use/

http://www.pewinternet.org/2015/04/01/chapter-three-a-week-in-the-life-analysis-of-smartphone-users/

http://heidicohen.com/mobile-app-trends-2015/

SMARTPHONEAPP USAGE

www.tagmobile.com

Users spend their time on

79% Music

43%

10% Entertainment APP

Games APP

Lifestyle1%

Health & Fitness1%

59% Health and Fitness

Utilities APP10%

2%

2%

Productivity APP

News APP

Social Networking26%

MOBILE APP REVENUE

Messaging/Social Media