international perishables expo middle …...wop dubai - international perishables expo middle east...

W W W . W O P - D U B A I . C O M

See you in 2017

05-07|December

POST SHOWREPORT

13-14-15 November 2016

An event organized by:

WOP DUBAI 2016INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

CONTENTSFROM THE ORGANIZERS

EVENT HIGHLIGHTS

DUBAI MUNICIPALITY - STRONG PARTNERSHIP

EXHIBITOR COMMENTS

SHOW STATISTICS

EUROFRUIT BUSINESS FORUM

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FROM THE ORGANIZERS

For the 8th consecutive year WOP DUBAI was organized under the Patronage of His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE, Minister of Finance and Chairman of Dubai Municipality.

The exhibition took placed on November 13, 14 and 15, 2016 at the Dubai World Trade Centre, alongside, the 11th edition of IPM DUBAI – International Plants Expo Middle East, the region’s leading exhibition for plants and flowers. Both shows were inaugurated by H.E. Hussain Nasser Lootah, Director- General of the Dubai Municipality and are organized by planetfair Dubai and Messe Essen GmbH in cooperation with the Dubai Municipality and Dubai Central Fruit and Vegetable Market, the Middle East’s biggest market for import and export.

The total outcome of the show this year reflected again the huge growth in the trade of perishables in the Middle East and proved the position of WOP DUBAI as the only trade fair for fresh produce in the region as well as strengthen the emirates of Dubai as an important destination and a worldwide trading center for fruits and vegetables. The constant growth of past years continued this year.

Overall, 235 participating companies from 30 countries exhibited at WOP DUBAI 2016 and presented a wide range of products and services. The exhibitors came from Australia, Belgium, China, Cyprus, Ecuador, Egypt, France, Germany, Greece, India, Italy, Japan, Kenya, Lebanon, Mauritius, Moldova, Morocco, Netherlands, Oman, Poland, Portugal, Rwanda, Slovenia, South Africa, Spain, Switzerland, Turkey, United Arab Emirates, United Kingdom and United States.

14 o�cial country pavilions were joining the show from Australia, Belgium, China, Cyprus, Egypt, France, Greece, India, Italy, Kenya, Morocco, Portugal, Turkey and Spain.

6055 traders and industry professionals from 78 di�erent countries visited the exhibition with a growth of 20% compared to the year before.

The International Plants Expo Middle East - IPM DUBAI 2016 took place parallel to WOP DUBAI.9945 visitors’ attended both shows with the total growth of 18%. WOP DUBAI 2017 will continue its success at the same venue Dubai World Trade Centre - the most prestigious exhibition center in the Middle East - where it is expected to have another substantial increase of space and capacity for the exhibition and to provide exhibitors more services and space options.

We look forward to welcoming you at WOP DUBAI 2017!

WOP DUBAI TEAM

Click here for o�cial video



PatronageDateLocationHalls SpaceEditionOpening HoursTrade VisitorsTotal ExhibitorsCountry Pavilions

: His Highness Sheikh Hamdan Bin Rashid Al Maktoum.: 13-15 November, 2016.: Dubai World Trade Centre, Halls: 5, 6 & 7.: Total of 9,720 sqm with 21% growth from 2015 on the floor occupied space.: 8th Edition, Frequency: Annual.: Daily from 10:00 am to 06:00 pm hours.: 6,055 visitors came from 78 countries with a growth of 20% from 2015 edition. : 235 Exhibitors came from 30 countries with a growth of 18% from 2015 edition.: 14 O�cial country pavilions came from Australia, Belgium, China, Cyprus, Egypt, France, Greece, India, Italy, Kenya, Morocco, Portugal, Turkey and Spain.

FACTS & FIGURES

We were pleased to welcome you all at WOP DUBAI 2016 and looking forward to see you again at the next edition in 2017. The constant growth since the launch of WOP DUBAI in 2009 continued this year as the fair keeps introducing

alternatives and new products to the region every year and o�ering solutions covering the entire chain of fresh produce industry.

Oliver P. KuhrtCEOMesse Essen GmbH

I would like to thank the government of Dubai and Dubai Municipality for the professional support. Middle East and GCC particularly is one of the fastest growing regions in the world and the city of Dubai is the Middle East’s dynamic and diversified business hub for all industries including the fresh produce

business. 2017 edition will continue its success with the same venue “Dubai World Trade Centre” expecting another substantial increase of space and capacity to provide our exhibitors more services and space options.

Ingo KlöverManaging DirectorPlanetfair Dubai LLC

WOP DUBAI 2016 profile was entirely focused towards the fresh fruits and vegetables trade with a good share of the services providers such as logistic transport and fresh produce media. Based on the feedback we received from visitors, wholesalers, and biggest distributors within the region, WOP DUBAI 2017 profile will be planned to expand and cover all the major categories of the fresh produce industry including Technical Equipment, Safety, Logistics and other related services.

EXHIBITORS PROFILE & PARTICIPATING COUNTRIES

EVENT HIGHLIGHTS


For eighth consecutive years, the co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success pillar of WOP DUBAI. WOP DUBAI 2016 was organized under the patronage of Dubai Municipality. Both Dubai Municipality & WOP DUBAI follow the same goal to turn the Emirate into a worldwide trading center for fruits & vegetables. The partnership – with the largest center for trade and distribution of fresh produce in the Middle East – will ensure that WOP continues to be the most important meeting point of the industry in the Middle East. WOP DUBAI exhibitors will be able to take full advantage of the huge purchasing potential of wholesalers and retailers from the entire Middle East.

DUBAI CENTRAL FRUITS & VEGETABLES MARKET TENANTS PARTICIPATION

The tremendous participation of the UAE fresh produce leading companies along with tenants in the region’s biggest Dubai Central Vegetable & Fruit Market (Aweer) was one of the show’s success pillars.

Nine UAE local companies and tenants of Aweer Market where participating at WOP DUBAI 2016 and presented their services & products in a special presentation & exceptional oriented stand designs. The leading participants among the UAE companies and Aweer tenants were KAF Group, Al Bakrawe Group, Marhaba MTA General Trading LLC, Mirak Royal Nature Fruit & Vegetables, Pan Fresh, Nassar Al Rifae Group or NRTC, Elite Agro LLC, Barakat Vegetables & Fruits Co LLC & Fresh Fruits Company.

UAE PARTICIPATION HIGHLIGHT

WOP continues remarkable co – operation with Dubai Municipality represented by Dubai Central Fruit & Vegetables Market, the region’s largest market for fresh produce. Dubai Central Fruit & Vegetables Market developed an outstanding partnership with WOP DUBAI. This partnership – with the largest center for trade and distribution of fresh produce in the Middle East ensured that WOP continues to be the most important meeting point of the industry in the Middle East.

Being a strategic partner of WOP DUBAI 2016, Dubai Municipality with their tenant’s presentation and their participation in all WOP DUBAI 2016 activities has provided a new dimension to the show in its fifth edition which is by far the biggest.




It has been great to work with team of WOP for years now, as it wasn’t our first in 2016, still we came to believe that WOP 2016 proves that we won’t be surprised with the upcoming years, on the contrary we as a leading company in the UAE, GCC and Middle East as well, we’re looking forward to working with the elite of exhibiters in the region.

Ammar BakriManaging DirectorAl Bakrawe General Trading LLC

We are very satisfied with the fair. The market for packaging is growing in the Middle East. Supermarkets and retailers are investing more in the packaging equipment. At WOP DUBAI, we received inquiries from big supermarket chains from Dubai and Qatar. WOP DUBAI is the only fair in the Middle East to concentrate on fruit and vegetables. For us, this is the right place in order to o�er our packaging solutions for fresh products.

Massimo RoversiSales Manager for North Africa and Middle East,Sorma Group S.P.A., Italy

We are proud to have taken part in WOP DUBAI for the first time in order to present Aircoolbox in a region in which the temperatures may be very high. This may be a problem for perishable goods. This is the right place in order to introduce our products and to highlight to fruit and vegetable producers one possibility for supplies to or via Dubai with which they do not have to think about the goods perishing.

Keith PackerManaging DirectorAircoolbox, United Kingdom

Coming here with a national pavilion was certainly the right decision. We were able to meet up and network with a lot of important protagonists from the local market. WOP DUBAI has helped us to improve our understanding of the local market and given us the possibility of extending our business. The geographical location, the culture and the people’s appreciation of quality fruits are making the Middle East a very important market for Greek imports.

Michalis XekarfotakisPresidentNESPAR Agricultural Cooperatives, Greece

WOP DUBAI 2016 was very successful for us. We had several serious visitors to our stand and already we have received orders beyond our capacity to produce. The business was overwhelming and we are very happy about WOP, the only Produce show in the Middle East.

James VargheseSales & Marketing ManagerElite Agro LLC / United Arab Emirates

Being an expo dedicated to perishable fresh produce, WOP Dubai - International Perishables EXPO Middle East has marked its prominence on the trade events in the region. We are honored and humbled by the opportunity given to us to take part in the expo since the inception, which kept growing in terms of participation and excellence. We wish all the success to the organizers and the valued participants in their future endeavors.

Ali Reza ArjomandiDirectorPan Fresh International General Trading LLC-U.A.E

In general we can say that WOP DUBAI was a very good event. We met many visitors from di�erent destinations and di�erent industries from Hotels to Hyper markets and supermarkets as well as fresh produce retailer/ exporters. We will definitely consider attending WOP DUBAI 2017 and wish you all the success.

Shahid Mohammed AzmiV.P. Corporate Sales, BarakatBarakat Vegetables & Fruits Co LLC

This is our first time and it was a great result for us. Our major aim for this year was to have a closer look at the market in the region and see how the regulation and rules to do the fresh business and we were impressed even more by having new contacts and new deals potentials. Middle East is very promising market and Dubai is the key to enter this market as we assume.

Ombeer Singh TyagiAssistant Secretary GeneralASSOCHAM / India

I would like to thank all WOP DUBAI team for the service that been provided during the show. It was an excellent organizing and environments and last minutes requests were well attended and responded. Visitors wise the show was well attended and we had various kinds of interests from di�erent clients. We wish you all the best and looking forward next show in 2017.

Issa Najieb KhooryManaging DirectorMirak Royal Nature Fruit & Vegetables - U.A.E

EXHIBITOR COMMENTS

For years NRTC have been joining the World of Perishable event here in Dubai, it has been always a success & an enormous increase for the event’s Exhibitors & Visitors year after year. This event has truly helped our company in meeting current & new suppliers as well as customers. This year I can say is the most successful yet, we have met more international suppliers which would be a big boost for us. I hope that for the following years this event would grow more & have more international conglomerates around the globe.

Mohammad Nassar Al RefaeeManaging DirectorNassar Al Refaee Vegetables & Fruits Trading LLC-U.A.E

For the eighth time, the high quality of international trade visitors has ensured that the exhibitors were highly pleased with the contacts that they have made.

Overall, 235 participating companies from 34 nations was at WOP DUBAI 2016 with a growth of 18% from the year 2015.

WOP DUBAI 2016 FIGURES & STATISTICS

76% of the visitors planned to prepare future purchases at WOP DUBAI

95% of the exhibitorsgenerated new clients and contacts

97% of the exhibitorsexpected succesful follow-up business after the show

83% of the exhibitorsreceived order at the show

91% of the exhibitorswill be participating again next year

EXHIBITORS BY DESTINATION VISITORS BY DESTINATION

Europe

44.6%13.2%

Africa

25.1%11.9%

Middle East /GCC

12.3%36.4%

Indian Subcontinent

1.1%30.4%

Far East/SE Asia

15%5.4%

The Americas

2.2%2.4%

SHOW STATISTICS

81% of the visitors were decisive

83% of the visitors already placed orders onsite

SPECIAL THANKSSTRATEGIC PARTNER: VENUE PARTNER: IN COOPERATION WITH:

MEDIA PARTNERS:

After the successful partnership in the last years, EUROFRUIT BUSINESS 2016, the only one conference for fresh produce industry in the Gulf region, is once again being organized inside of the WOP DUBAI.

The forum carried many interesting topics and sessions as usual:• Chile’s potential in the Middle East market• Fresh thinking in airfreight• Consistent quality assured – Learning from the flower supply chain• Opportunity knocks for Kenya• Produce from Belgium• Premium European Kiwi hits the Gulf

Together with Eurofruit Business Forum, WOP DUBAI brought you an unparalleled exhibition and conference experience for the Middle East fresh fruit and vegetable business.

EUROFRUIT BUSINESS FORUM 2016


Strategic partnerAn event organized by: In Cooperation with

We would like to thank all sponsors, exhibitors and media partners for their support and looking forward to welcome you all at WOP DUBAI 2017 where more promising potentials are waiting in Dubai. Dubai has consolidated its position as a regional hub for trading fruits and vegetables by turning and transforming the Emirates to one of the most important global business centres for fresh produce industry. It is an easy access from the world’s leading business centres including London, Shanghai, Mumbai and Hong Kong. Dubai remains the place where business begins.

WOP DUBAI and IPM DUBAI 2016 have been positioned as a platform for the perishables and horticultural industries to connect suppliers and service providers from across the globe. WOP DUBAI 2017 will continue with the same rhythm and playing the integral role in introducing alternative and new products to the region following the consumption growth of fresh produce in the market.

FROM THE PROJECT MANAGERS

TAREK SIBAIProject Director

XIANG ZHIInternational Exhibition Management

planetfair LLC DubaiP.O. Box 29278 Dubai-U.A.E.Phone: +971 4 33145-70Fax: +971 4 33145-80E-Mail: [email protected]

Messe Essen GmbHPostfach 10016545001 Essen – GermanyPhone: +49 201 7244-727Fax: +49 201 7244-513E-Mail: [email protected]

See you in 2017

05-07|December

international perishables expo middle …...wop dubai - international perishables expo middle east...

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