CONNECTINGFresh BusinessConnecting Fresh Produce

An event organized by: Strategic partner

In Cooperation with

2 0 1 4

WOPWORLD OF PERISHABLES

D U B A I U A E

WWW.WOP-DUBAI.COM

WOP DUBAI 2014INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

09-11 | 2014

DUBAI WORLD TRADE CENTRENOVEMBER

INTERNATIONAL PERISHABLES EXPO MIDDLE EAST - DUBAI 2014

Held paralled to wop dubai. Visitors to both fairs complements one other ideally.

planetfair and Messe Essen are proud to announce the sixth International Perishables Expo Middle East taking place 9th - 11th November 2014 at the Dubai World Trade Centre, giving the fresh produce industry traders and professionals the chance to create new business opportunities within the Middle East region.

WOP DUBAI 2014 is the only dedicated exhibition for fresh fruits & vegeta-bles in the Middle East and turned to be important region's annual platform for fresh industry members to meet and make business.

DUBAI THE GLOBAL HUB

Estimated population 2,003,170 with nearly 200 nationalities.

395 Hotels by 201255,048 Rooms by 20125,722,684 hotel guests by 2012

Over 371 Supermarket outletsOver 2000 groceries

Over 1400 brand restaurants Over 5000 restaurant outlets

Middle East’s biggest fresh produce business networking happening in 2014

Unlike other trade shows and expos, WOP DUBAI provides a unique business-driven & practical environ-ment by having a much focused industry profile related only to fresh produce.Get access to the region's fastest growing economy in the world.Meet new potentials and find new markets.Strengthen the relationship with existing customers.Evaluate your completion in the market.Get updated with innovations and market trends.

»

»

»»»»

UNLIMITED FRESH BUSINESS OPPORTUNITIES

first 3 quarters

JOIN US NOW TO THE WINNING CITY OF WORLD EXPO 2020Welcome to the Middle East’s top trading economy – it recorded a trade surplus of US$94m in 2011 – the UAE is a dynamic hub for global commerce, with unmatched infrastructure that provides seamless connectivity for businesses worldwide.Dubai has a long history of facilitating connections and pioneering new ideas and Dubai Expo 2020 would be no di�erent, with a predicted 70 per cent of the expected 25 million visitors originating from outside the host nation, making it the most international event in the history of Expo.

WOP DUBAI 2014 will be targeting the major categories of fresh produce industry.A clearly structured exhibition profile covers the entire products chain on trade of fresh produce.

WHO SHOULD ATTEND?

WOP DUBAI 2014 SHOW PROFILE

FRESH PRODUCTS

Fresh fruit Fresh vegetablesFresh herbs, spicesPotatoes

Berries Bio & organic products Convenience fresh produceFresh juices

TECHNICALEQUIPMENT

Packaging plants/systemsProcessing technology Storage technologyLabeling, bar-coding

Cold stores & system Picking and loading Grading sorting & packing machineBanana ripening equipment

Transport companiesAir freightSea freightSpecial goods transport

Fruit terminals and ports handlingCustoms clearance agencies

TRANSPORT & LOGISTICS

Pesticide controlQuality assuranceFreshness programmesHygiene programmes

LaboratoriesConsumer servicesPublic awareness

FRESH PRODUCE

SAFETY

Producer marketsWholesale tradeAuctionsMarketers

Brand development Marketing and advertising Sales promotion/PR Fruit arrangements

FRESH PRODUCE TRADING

Associations & authoritiesFresh produce marketing PresentationsQC & certification

Chain analysis & consultancyResearch, statistical servicesInsurance and finance servicesMedia & fresh publications

FRESH PRODUCE SERVICES

WOP DUBAI - Your ideal platform to introduce your fresh products & services

Register for WOP DUBAI today &help your fresh produce business grow!

EXHIBITOR ZONE

WHY EXHIBIT?Exhibiting at WOP DUBAI 2014 will bring you face-to-face with buyers, specifies and decision-makers from across the Middle East, one of the fastest growing markets in the world within the fresh products, fruits and vegetables industry.

The WOP marketing campaigns will target industry professionals from across the region and deliver these visitors to you in Dubai, o�ering you unrivalled opportunities to grow your existing business and generate new business for your organization. Fast growth and sti� competition challenge exporters, importers and retailers great chance for your products and solutions!

"EUROFRUIT CONGRESS MIDDLE EASTAfter the successful partnership in the last years, Eurofruit Congress Middle East, the fresh produce industry's leading conference for the Gulf region, is once again being organised in co-operation with WOP DUBAI. Together with Eurofruit Congress Middle East WOP DUBAI brings you an unbeatable exhibition and conference experience for the Middle East fresh fruit and vegetable business."

WHO IS VISITING?»»»»»»»»»»»»»»»»»

Wholesalers and retailers

Hyper markets and major super markets

Purchasers from hotels and restaurants

Importers / exporters / re-exporters

Medium size large scale retail distribution

Trading groups

Canteen, catering services and suppliers

Retailers

Juice producers

Government authorities & Municipalities

Foodservice operators and distributors

Promotional organizations

Consultants

Media

Grower-shippers

Processors of value-added products

Brokers

The visitor’s country profile was limited to the GGC countries when the show started in 2009 and turned to be more international as per 2013 visitor’s records

RE-FRESH YOUR CONTACTS

GROW YOUR BUSINESS

OPEN NEW MARKETS

52% of the visitors attended from outside the UAE in 2013

REGISTER BEFORE MAY 30, 2014 TO RECEIVE 10% EARLY BOOKING DISCOUNT ON YOUR SPACE RENTAL !

WHAT EXHIBITORS SAY ABOUT US

WOP Dubai is a good forum to launch new business in the Middle East for fresh foods. At North Bay Produce we have found that a quite forum with a good buying com-

munity is more important than large and less focused giant tradeshows. WOP provide us with quality contacts and a nice environment to meet them in.

Eric OlshoveExport Sales ManagerNorth Bay Produce USA

WOP 2013 was a true success for Marhaba as we got to showcase our com-pany, brand and products to a wider audience. I would like to thank Dubai Munici-pality, planetfair and Messe

Essen for their exceptional work on deliver-ing a bigger and better exhibition. I am sure 2014 will also be a success and you can count on Marhaba to be an avid supporter of this prestigious event.

Ali ArjomandiPurchasing ManagerMarhaba MTA General Trading LLC

I would like to thank all WOP DUBAI team for the service that been provided during the show. It was an excellent organizing and environments. Visitors wise the show was well attended

and we had various kinds of interests from di�erent clients from di�erent countries. We wish you all the best and looking forward next show in 2014.

Ramzi MkadminiGeneral Manager Allfreshco General Trading

Our Company AlBakrawe Group has participated for the first time at the WOP DUBAI 2013 & was surprised at the openness & positive response of this group of customers & cultural environment, which

has been new to us. All in all, we were able to make lots of  interesting contacts. The trade fair presence has surpassed our expectations, which is why we have a positive outlook on further participations.

Ammar Bakri Managing DirectorAl Bakrawe General Trading LLC

As a Dubai based company we consider attending WOP DUBAI every year as the only platform that represent fresh produce in the Middle East region. It is a great opportu-nity for us to show our prod-

ucts, meet potential customers and open new markets.

Mohamad Nassar Al RefaeeVice President Nassar Al Refaee Fruits & Vegetables Trading

I would like to thank you all WOP team who helped to organize this excellent event, it was indeed an advantageous exhibition for us   where we met numerous new and old

suppliers/customers from all around the world which was a key to new businesses. We hope to see you next year & best wishes for 2014!

Ali Reza Arjomandi DirectorPanfresh International General Trading

From visitors becoming a participant in WOP 2013 , We have perceived a remarkable growth and big opportunities and would surely repeat this experi-ence with WOP and I’d like

the opportunity to extend our appreciation to the organizing team for the remarkable service and professionalism during the fair.

Gladess MattarBusiness Development DirectorKAF Group

99 %

91 %

Generated new clients & contacts

Received orders at the show

6100

3521

13.7%

7.1%

sqm hall space occupied.

trade visitors from 77 nations.

visitors increase from 2012.

growth on the rented space.

WOP DUBAI 2013 SHOW REVIEW

WOP DUBAI 2013 was a tremendous success and proved

to be the only Middle East dedicated shows specialized in

fresh fruits and vegetables.

For the fifth consecutive year, WOP DUBAI was organized

under the patronage of His Highness Sheikh Hamdan Bin

Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of

Finance and Chairman of Dubai Municipality.

The show was inaugurated by H.E. Hussain Nasser Lootah,

Director-General of the Dubai Municipality. In general, the

constant growth of past editions continued this year with

7.1% increase in the total booked space. 3521 traders and

industry professional from 77 di�erent countries visited the

WOP Dubai exhibition with a growth of 13.7% from the

2012 WOP attendance figures.

WOP Dubai ran in parallel with IPM Dubai - International

Plants Expo Middle East - at the Dubai World Trade Centre.

For five consecutive years, the co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success

pillar of WOP DUBAI. WOP DUBAI 2013 was organized under the patronage of Dubai Municipality. Both Dubai Municipality

& WOP follow the same goal to turn the Emirate into a worldwide trading center for fruits & vegetables.

Dubai Central Fruit & Vegetable Market, the region’s largest market for fruits & vegetables developed a partnership with

WOP DUBAI. This partnership – with the largest center for trade and distribution of fresh produce in the Middle East – will

ensure that WOP continues to be the most important meeting point of the industry in the Middle East. WOP exhibitors will

be able to take full advantage of the huge purchasing potential of wholesalers and retailers from the entire Middle East.

DUBAI MUNICIPALITY - STRONG PARTNERSHIP

Overall, Participating companies at WOP DUBAI 2013 came from

26 nations and presented wide range of products and services.

They came from Australia, Belgium, China, Egypt, France,

Germany, Ghana, Greece, India, Italy, Jordan, Kenya, Libya,

Morocco, Netherlands, Peru, Poland, Portugal, Rwanda, Spain,

Tunisia, Uganda, United Arab Emirates, United Kingdom, United

States and Uruguay.

WOP DUBAI 2013FIGURES & STATISTICS

EXHIBITORS STATISTICSFor the fourth time, the high quality of international trade visitors has ensured that the exhibitors were highly pleased with the

contacts that they have made. Highest profile visitors attended this year WOP Dubai 2013 from wholesalers and retailers,

hyper markets and major supermarkets, purchasers from hotels and restaurants as well as juice producers including but not

limited to: Carrefour, Hyperpanda, Rotana Hotels, Spinneys, Co-operation Society and Choithram.

VISITORS STATISTICS

Decisive Advisory Co-decisive Not involved

88.0%7.0 %3.0 %2.0 %

88%

7%3% 2%

Visitors structure by purchasing decisionsVisitors by region

UAEEU 25 / TurkeyGCC, Middle East, IranAfricaIndian subcontinentFar East/ SE AsiaThe AmericasRest of the world

48.0%17.0%25.0%2.0 %1.0 %1.0 %4.0 %2.0 %

48%

17%

25%

2%1%

1%4% 2%

58%

30%

12%

Already placed ordersIntending to place ordersDid not place any order

58.0%30.0%12.0%

Placing orders by visitorsVisitors by interestsFresh ProduceFrozen Products / JuiceConvinience FoodBio Products (Organics)Technical EquipmentsGoods SafetyTradeTransportServices

85.0%14.4%5.1 %15.5%10.0%7.0 %25.0%15.0%5.0 %

(Multiple replies possible)

Exhibitors objectives reached

Generate new clients and contactsMeet existing clientsSatisfaction of the visitor’s qualityGather market infor mationLaunch new products/servicesPromote corporate imageR eceive orders at showR ecruit agents/distributors

99.0%80.1%93.5%99.2%35.5%85.5%91.4%74.0%

(Multiple replies possible)

Exhibitors by destinationEuropeMiddle East/ IranAsiaAfricaGCCThe Americas

40.5%0.9 % 9.0 %20.7%25.3 %3.6 %

40.5%

0.9%

9%

25.3%

3.6%

20.7%

planetfair LLC DubaiP.O. Box 29278 DubaiUnited Arab EmiratesPhone: +971 4 33145-70Fax: +971 4 33145-80

Messe Essen GmbHMessehaus Ost Norbertstraße 45131 Essen - GermanyPhone: +49 201 7244-727/-232Fax: +49 201 7244-435

1. SPACE ONLY:

Exhibitors with the option of space only will be responsible to arrange their own flooring/carpeting on the stand. Also electricity and power supply should be ordered separately as it will not be

included within this package. Details, rules and regulation will be mentioned within the exhibitors manual that will be sent to all exhibitors prior to the show.

2. TURNKEY STAND PACKAGE:

Exhibitors with turnkey package will be provided an inclusive standard shell scheme stand includes:

» Carpet, loop pile

» Walling and ceiling support as required

» Pylons, paint finished with the show name

» Free standing lockable counter – 1 no

» Round table – 1 no

» Chairs, leather – 4 nos

» Waste basket

» Spotlight, 3 nos with track base

» Power point (socket) – 1 no

» Fascia exhibitor name

» Podiums or shelves- 4 nos

» Electricity is included

FAX REPLY Middle East & Africa: +971 4 331 4580 Europe & Americas: +49 201 724 4435

INTERESTED IN WOP DUBAI 2014 EXHIBITOR VISITOR

Company Name Position

Address Post Code/City Country

EmailPhone Fax

DATE : 9th – 11th November, 2014 ( Sun - Tue )

VENUE : Dubai World Trade Centre

TIMING : Daily 10:00 am – 06:00 pm

Space rental (min. 9 sqm) : 270 €/sqm

Registration fee : 350 € per company

Turnkey stand package : 89 €/sqm

Co-exhibitor charge : 350 € per co-exhibitor

SET YOUR AGENDA FOR THE SHOW EXHIBITION FEES

STAND OPTIONS

REGISTER BEFORE MAY 30, 2014 TO RECEIVE A 10% EARLY BOOKING

DISCOUNT ON YOUR SPACE RENTAL !

EUROPE & THE AMERICAS

XIANG ZHIProject ManagerPhone: +49 201 7244-727E-Mail: xiang.zhi@messe-essen.de

ANNA GRANNASSProject ManagerPhone: +49 201 7244-232E-Mail: anna.grannass@messe-essen.de

MIDDLE EAST AFRICA & INDIAN SUBCONTINENT

TAREK SIBAIProject ManagerPhone: +971 4 33145-70E-Mail: tarek.sibai@planetfair.com

ExhibitorSpace Booking

2014 4

2 0 1 4

WOPWORLD OF PERISHABLES

D U B A I U A E

planetfair LLC DubaiP.O. Box 29278 Dubai-United Arab EmiratesPhone: +971 4 33145-70Fax: +971 4 33145-80E-Mail: tarek.sibai@planetfair.com

Messe Essen GmbHMessehaus Ost Norbertstraße 45131 Essen - GermanyPhone: +49 201 7244-727/-232Fax: +49 201 7244-435E-Mail: xiang.zhi@messe-essen.de anna.grannass@messe-essen.de

EUROPE & THE AMERICAS

MIDDLE EAST AFRICA & INDIAN SUBCONTINENT

TAREK SIBAIProject ManagerPhone: +971 4 33145-70E-Mail: tarek.sibai@planetfair.com

XIANG ZHIProject ManagerPhone: +49 201 7244-727E-Mail: xiang.zhi@messe-essen.de

ANNA GRANNASSProject ManagerPhone: +49 201 7244-232E-Mail: anna.grannass@messe-essen.de

OUR PROJECT MANAGERS AT YOUR SERVICE !

For information about the sister event IPM DUBAI - International Plants Expo Middle East Please visit www.ipm-dubai.com

WWW.WOP-DUBAI.COM