international marketing research china

8/7/2019 International Marketing Research China

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1

CHINASome Facts & Figures



2

The number of potential

consumers for your products in

C hina

1,317,431,495



3

C hina¶s GDP in USD in 2006

2,683,299,416,600



4

The number of mobile phone

subscribers in C hina

459,000,000



5

0

2 000

4 000

6 000

8 000

10 000

12 000

14 000

16 000

2 0 0 0

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2 0 0 1

. 0 6

2 0 0 1

. 1 2

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. 0 6

2 0 0 2

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. 1 2

2 0 0 5

. 0 6

2 0 0 6

. 1 2

2 0 0 7

. 0 6

The number of internet users inC hina

Unit: 10,000

144,000,000



7

The number of TV c hannels in

C hina

3,000+



8

The number of brands of

shampoo in C hina

1,230



9

The number of cities and towns

in C hina

20,000



10

The number of cities in C hina

wit h a population of more t han1,000,000 274



11

CNY appreciation V S. USD since

July 21, 2005 10 2%



The living standard of C hinese people

is on t he rise ± 134.8 color TV sets

owned per 100 urban households by

end of 2005 134 8



13

China is perhaps already one of your most important markets

Or it will be in the next few years

Success in China is critical for your growth

Success in China hinges on your ability to understand its complexity



14

The number of rural C hinese

w ho move to cities every year

20,000,000



16

The number of administrative divisions* Several provinces are as large as many Asian

countries* S hang hai alone has a GDP almost equal to t hat of

t he P hilippines 34



17

The number of et hnic groups in

C hina. Eac h group has t heir own

spoken language56



18

The number of US dollar

millionaires in China in 2005320,000



Th

e number of market researc h

agencies in C hina, bot h of local

and foreign origin1,000+



Number of research companies you need to talk to, to provide you

with a comprehensive and in-depth understanding of China.

TNS, the research provider best equipped with advanced research

methodologies and highly creative teams is here to help you

understand China¶s complex market and consumers.1



22

1%3%

54%

38%

4%

Ph. D

MBAMaster

Bachelor

College

E ducation

6%

17%

27%

43%

7%

above 8 yrs5-8 yrs

3-5 yrs1-3 yrs

below 1 yr

E xperience

The number of researc hers T NS

C hina employs to help addressyour marketing issues150+



23

2001 2002 2003 2004 2005 2006

%

The average cumulative growt h

rate of T NS C hina in t he last 5 years36%



24

Healthcare

Consumer Technology

Automotive

FinanceHealthcare

The number of core sectors of

focus for T NS C hina

5



25

The number of C hinese consumers

t hat T NS talked to in C hina in 2006 to

understand t h

eir beh

aviors, attitudesand perceptions370,399



26

North of China

Taiwan

Less populatedareas

North of China

East of China

South of China

West of China

West of China

City wherefieldwork conducted

The number of cities w here we

conducted fieldwork in 2006

270



27

The number of clients we worked wit h in 2006 280



28

ContactTNS Shanghai

28F, Finance Square

333 Jiu Jiang Rd.

Shanghai 200001

Tel: +86 21 6360 0808

Fax:+8621 6360 0908

Jim Sailor

Managing Director, Greater China

Email: [email protected]

Ashok Sethi

Regional Director


Sandy Chen

Research Director-Consumer


ZhangHong

Research Director-Financial Services


Christina Foo

Research Director

Email: Christina.f [email protected]

Klaus Paur

North Asia Executive Director-

Automotive


TNS Guangzhou

Rm 3204-3207,Onelink Int¶l Plaza

39 Jief ang Rd. South

Guangzhou 510120

Tel: +8620 6110 1338

Fax:+8620 6110 1339

Jo Wu

Research Director


TNS Beijing

26/F Tower B, Winterless Center

1 West Da Wang Rd.

Beijing 100026

Tel: +86 10 6593 9998

Fax:+86 10 6583 9999

Shawn Wang

General Manager


international marketing research china

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