2014 China Digital Marketing Trend (Chapter 2) – Top 3 Mobile Marketing Trends in China

Download 2014 China Digital Marketing Trend (Chapter 2) – Top 3 Mobile Marketing Trends in China

Post on 09-Jun-2015

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The increasing number of mobile internet users in China boosts the utilization of mobile application. This chapter will review the current mobile advertising situation in China and discuss the top 3 emerging trends in China In-app advertising platforms, O2O and LBS services.