integrating social media into your communicaitons mix
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Integrating social media into your communications mix
Christina Sponselli@cal business manager &
social media evangelistUC Berkeley
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http://www.slideshare.net/sponselliafter 12pm April 7
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• Use case: @cal, UC Berkeley’s alumni community
• Updating @cal. Integrating social media.
• Measuring
• Tools and resources you can use in your work
Agenda
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POST
ProblemObjectiveStrategyTechnology
Source: GroundswellPhoto: Flickr’s Rich Lewis [busy, busy, busy...]
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Launched in 20025
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Connection
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Core services
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Oh so 2007• Integrating with commercial social networks
• Quest for data
• Authentication services
• Defining purpose for use of social media
• Real time
• Mobile
• Geolocation9
• Optimize around your audience
• Constituent-constituent contact in social space
• Seamless customer service
• Campus collaboration
• Tightening finances
What drives you?
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• University pride
• Entertainment
• Ego
• Nostalgia
• Connecting with context
What drives your constituents?
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Customer service
Photo: Flickr’s smileygeekgirl (back soon)
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YouTube to host videos
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Connect
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Photo: Flickr’s JE09
Measuring
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Strategic to Tactical
1.Business objectives
2.What to measure
3.How to collect
4.How to analyze
5.How to create Key Performance Indicators (KPI)
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ToolsPhoto: Flickr’s Meanest Indian...]
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Doing your work• Twitter : Hootsuite, Tweetdeck, Brizzly
• Facebook: Donor Badge, Fan page, Groups
• URL shorteners: Bitly, Owly,
• Mobile: Facebook, Tweetie, Chartbeat
• Your database of constituents
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Doing your work• Mashable.com
• Readwriteweb.com
• Jeremiah Owyanghttp://www.web-strategist.com/blog/
• John Lovetthttp://john.webanalyticsdemystified.com
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http://www.slideshare.net/sponselliafter 12 pm April 7
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