integrating door drops in the retail omni-channel mix
TRANSCRIPT
CONNECTING SHOPPERS & RETAIL
INDEPENDENT EUROPEANCOMMUNICATIONS GROUPSPECIALISED IN BRANDSAND RETAIL STORES
FOUNDED & DIRECTED BY RAPHAËL PALTI
34BRANCHES
23COUNTRIESIN EUROPE & ASIA
1,300EMPLOYEES
300MORE THAN
CLIENTS
IN NUMBERSALTAVIA
300CLIENTS
THE WORLD OF TRADE
CHANGES!
DISTRIBUTION CHANNELS
CONVERGE.
CONSUMERS
TAKE POWER.
SHOPPERS
EXPECTATIONS
#1
#1 SALES ACTIVATION
IN STORE ACTIVATION CUSTOMER LOYALITYDRIVE TO STORE
1
1
1
2
2
2
2
3
3
9
44
1st BRICOT DEPOT 73 GAMM VERT 52 TRUFFAUT 65 BOTANIC 63 BOTANIC 64 TRUFFAUT 57 TRUFFAUT 62 GAMM VERT 44 TRUFFAUT 57 BOTANIC 70
2nd BRICOMAN 65 BOTANIC 48 LEROY 64 GAMM VERT 55 TRUFFAUT 61 LEROY 57 BOTANIC 57 BOTANIC 44 BOTANIC 55 TRUFFAUT 54
3rd LEROY 45 LEROY 45 BOTANIC 63 TRUFFAUT 54 LEROY 59 BOTANIC 55 GAMM VERT 53 TRUFFAUT 39 GAMM VERT 54 LEROY 50
4th GAMM VERT 42 TRUFFAUT 44 JARDILAND 55 LEROY 51 GAMM VERT 55 GAMM VERT 54 LEROY 48 JARDILAND 35 LEROY 52 GAMM VERT 49
5th BRICO MARCHE 42 BRICOT DEPOT 44 CASTORAMA 53 JARDILAND 45 JARDILAND 53 JARDILAND 48 JARDILAND 48 LEROY 33 JARDILAND 48 JARDILAND 42
6th TRUFFAUT 41
7th JARDILAND 38
8th BRICORAMA 38
9th BOTANIC 37
45 49 4032
VALUESSHARERESPECT GOOD TIMEAVERAGE
PROTECT INFORMFINDTIMEMONEY42 55 46 50 49
HELP
111 2222 3 39
HOW CAN WE FOSTER COMMERCIAL
ACTIVATION BASED ON THESE FACTS ?
CHANNELS
EFFICIENCY
#2
HOW CAN WE FORSTER COMMERCIAL ON
HOW CAN WE FORSTER COMMERCIAL ON
HOW CAN WE FORSTER COMMERCIAL ON
HOW CAN WE FORSTER COMMERCIAL ON
HOW CAN WE FORSTER COMMERCIAL ON
Source IREP – France Pub 2012
HOW CAN WE FORSTER COMMERCIAL ON
Source IREP – France Pub 2012
6,2%
0,6% 0,4%
-1,2%-1,7%
-4,5%-5,0% -5,2%
-8,2%
-10,0%
-8,0%
-6,0%
-4,0%
-2,0%
0,0%
2,0%
4,0%
6,0%
8,0%
Internet NonAddressed
Movies Press Direct Mail Directories Television Outdoor Radio
HOW CAN WE FORSTER COMMERCIAL ON
Source PANOTRADE 2014
200
205
210
215
220
225
230
235
2009 2010 2011 2012 2013
Billions SqM
HOW CAN WE FORSTER COMMERCIAL ON•
•
•
•
•
•
•
•
•
Source PANOTRADE 2014
HOW CAN WE FORSTER COMMERCIAL ON
CONTENT PRODUCTION
OUR CLIENTS’ ISSUES
> Serving all contact channels (mailboxes, web, mobile, in store) and all screen types (PC, smartphones,
tablets) whilst optimising budgets, production schedules, and communication coherence
PROMOTIONAL
CONTENT
DELIVERED EQUALLY
ON ALL CHANNELS
AND SCREENS
INCREASE THE
PRODUCTIVITY OF
COMMUNICATION
TEAMS
MAXIMIZING DIGITAL
ASSETS FOR MULTIPLE
PRODUCTION USES
LESS AND/OR
« BETTER »
PAPER
MULTI-CHANNEL
DIGITAL/MULTI-SCREEN
DECREASING
COST AND
PRODUCTION
SCHEDULES
MIGRATING
FROM PAPER
COMMUNICATION
TOWARDS MORE
ONLINE PROMOTIONAL
CONTENT PRODUCTION
NATIONAL, MULTI-SITE, AND INTERNATIONAL COORDINATION
PRODUCTIONPUBLICATION &
DISTRIBUTIONDESIGN
PRINT MANAGEMENT
OUR CLIENTS’ ISSUES
STREAMLINING
ALL COMMUNICATION
MEDIA
STREAMLINING
THE SUPPLIER
PORTFOLIO
OPTIMISING
BUDGET ALLOCATIONS
TO EACH
COMMUNICATION
CHANNEL
OPTIMISING
TRADITIONAL
COMMUNICATION TO
FINANCE DIGITAL MEDIA
CONSOLIDATING
CURRENT
COMMUNICATION
EXPENSES
CREATING VALUE WITH
SUSTAINABLE
INNOVATIONS
PRINT MANAGEMENT
PAPER, PRINT, LOGISTICS
PURCHASINGECO-DESIGNPRINT OPTIMISATION
CONNECTING SHOPPERS & RETAIL