Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix Louise Rijk Vice President of Marketing and Sales Advanced Media Productions

Advanced Media Productions AdvMediaProductions.com The Return of the Conversation in the Social Order Integrating Social Media into the Internet Marketing Mix: LinkedIn

What Is Happening In Marketing? Fragmentation of Media Consumption, More Consumer Control over Media, Declining Consumer Trust, New Internet Technologies Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Social Marketing And Advertising Are Working Together Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Components of Internet Marketing Advanced Media Productions AdvMediaProductions.com E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development & Landing Page Development Media Placement Social Marketing Online Reputation Management Photoshare/ Videoshare Social Networking Social Bookmarking Social News Podcasting/ Videocasting Business Blog Marketing Organic (Algorithmic) Search PPC/Mobile Search Advertising Web Directories/ Internet Yellow Pages Shopping Comparison Search Engines

• Online Media

• Planning and

• Buying

• Social Network

• Advertising

• Contextual

• Advertising

• YouTube

• Advertising

Integrating Social Media into the Internet Marketing Mix:

Integrated Social Marketing and Advertising Campaign Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Integrated Facebook Viral/Advertising Campaign Advanced Media Productions AdvMediaProductions.com Friends Home Page Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Ad Canvas Page Profile Page Group Page Facebook Page (Business) News Feed (Become Fan) Friends Home Page Friends Home Page Friends Home Page Friends Home Page Friends Home Page Friends Home Page Friends Home Page Friends Home Page Friends Home Page Friends Home Page Friends Home Page Integrating Social Media into the Internet Marketing Mix:

Generating Web Site Traffic Using YouTube Link to Video Page Search Term Link to Web Site Your Company Web Site Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Getting Started With Internet Marketing

• Search Marketing

• Email Marketing

• Social Marketing

Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Organic Search Engine Optimization - Universal Search - Digital Asset Optimization PPC/Mobile Search Advertising - PPC Search Google, Yahoo, MSN AdCenter - Mobile Search Advertising - On-deck White Label Search - Web Search through Smartphones with Mobile Web browsers Search Marketing Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Search & Mobile Search Marketing Search Term Google News Results Sponsored Search Results Google Map Results Sponsored Search Results Google Map Results Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Permission-Based Email Marketing

• Low Cost: $57.25 return for every dollar spent

• (Source: DMA Study)

• - Variety of Formats: Text messages, Graphic-based eSoliciations

• and Newsletters, Mulitmedia ads, Rich Media

• - Self-Service or Full-Service Email Programs

• • - List building

• • - Creative design

• • - Message delivery

• • - Campaign results tracking

• • - List management

NBC Universal REI Crate&Barrel Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

Web Widgets/Social Network Applications Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix:

• Social Network Application

• - Utilities/Entertainment

• - Lives inside a social network

• Based on Facebook or MySpace/OpenSocial

• development platform

• Benefits

• Viral brand visibility within established friend

• relationship

• - Large reach and deep brand engagement

• - Generates web site traffic

Web Widgets/Social Network Applications Integrating Social Media into the Internet Marketing Mix:

• Web Widgets

• - Utilities/Entertainment

• - HTML, Flash & Javascript

• Copy/Paste on Web Site/Blogs

• Benefits

• Brand visibility

• - Drive web site traffic

• Brand engagement

• Data acquisition

Advanced Media Productions AdvMediaProductions.com

• Online Tools/Technologies and Practices to

• Collaborate on Content, Share Opinions, Insights,

• Experiences and Media

• Media: Text, Images, Audio and Video

• Tools/Technologies: Blogs, Message Boards, Podcasts,

• Wikis, Social Media Networks

Defining Social Media Integrating Social Media into the Internet Marketing Mix:

Advanced Media Productions AdvMediaProductions.com Social Media Applications

• MySpace, Facebook (Social Networking)

• LinkedIn, Plaxo (Business Social Networking)

• Flickr (Photo Sharing)

• YouTube (Video Sharing)

• Digg, Reddit (News Sharing)

• Del.icio.us (Bookmark Sharing)

• Twitter (Microblogging)

Integrating Social Media into the Internet Marketing Mix:

Thank You! Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 www.AdvMediaProductions.com Advanced Media Productions AdvMediaProductions.com Integrating Social Media into the Internet Marketing Mix: