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FACULTY OF ECONOMICS AND SOCIAL SCIENCES CENTER FOR COMPETITIVENESS Institutions For Collaboration (IFCs) in the Swiss Watchmaking Sector Damiano Lepori, Philippe Gugler Center for Competitiveness University of Fribourg Switzerland

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Page 1: InstitutionsFor(Collaboration( (IFCs)(in(the(SwissWatchmaking … … · FACULTY OF ECONOMICS AND SOCIAL SCIENCES CENTER FOR COMPETITIVENESS !!!!! InstitutionsFor(Collaboration((IFCs)(in(the(SwissWatchmaking

 

FACULTY OF ECONOMICS AND SOCIAL SCIENCES CENTER FOR COMPETITIVENESS  

   

 

 

 

 

 

 

Institutions  For  Collaboration  (IFCs)  in  the  Swiss  Watchmaking  Sector  Damiano  Lepori,  Philippe  Gugler      Center  for  Competitiveness  University  of  Fribourg    Switzerland  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Center  for  Competitiveness  University  of  Fribourg  –  Switzerland  www.unifr.ch/competitiveness                                                                                  January  2016      

 Institutions  For  Collaboration  (IFCs)  in  the  Swiss  Watchmaking  Sector12  

   

Damiano  Lepori  –  Philippe  Gugler  

Introduction  

The   watchmaking   industry   is   one   of   the   major   economic   sectors   in   Switzerland.   It   represents   around  

22.6%  of   total  Swiss  exports   (2014)  and  5.3%  of  employment   in   the  Swiss  manufacturing  sector3.  Most  

economic   activities   linked   to   the   watch   sector   are   located   in   a   specific   region   of   Switzerland   and  

constitutes   a   cluster,  which  means  a   “geographic  concentrations  of   interconnected  companies,  specialized  

suppliers,   service   providers,   firms   in   related   industries,   and  associated   institutions   in   particular   fields   that  

compete  but  also  cooperate”   (Porter,  2011,  p.  213).  The   success  of   this   cluster   relies  on  one   side  on   the  

efficiency  and   innovative   capabilities  of   its   constituencies   and  on   the  other   side  on   strong   forces  of   the  

business  environment  of   the  region.  The  availability  and  efficiency  of   “supporting  and  related  industries”  

are   fostering   the   cluster’s   performances.   In   this   regard,   the   Institutions   for   collaboration   (IFCs)   are  

playing  a  tremendous  role  in  many  respects:  research  and  development,  education  and  training,  as  well  as  

trade  support.  

The  Swiss  Watchmaking  Cluster  in  2016  

The   watchmaking   sector   constitutes,   with   the   manufacture   of   measure   instruments,   the   so-­‐called  

“precision  engineering  sector”  named  also   the   “micro-­‐mechanic   industry”     (Resbeut  and  Gugler,  2016)  

(figure  1).  The  watchmaking  cluster  is  in  fact  a  sub-­‐cluster  of  the  micro-­‐mechanic  industry  cluster.  The  

LQ  analysis  of  economic  activity  in  Switzerland  identifies   the   concentra t ion   o f   ac t iv i t ies   o f   the  

micro-­‐mechanic   industry   and   more   spec i f i ca l ly   o f   the   watchmaking   sec tor .   Figure   2  

shows   the   mapping   of   LQs>1   (at   4-­‐digit   level)   for   the   watchmaking   sector.   All   the   regions   with   a  

LQ>10  are  located  in  the  Jura  Mountains  area,   which  indicates  the  existence  of  a  strong  watchmaking  

cluster   within   the   same   geographical   area.   The   figure   also   shows   some   concentration   in   the  

watchmaking   sector   in   the   regions   of   Geneva   (South-­‐West   of   Switzerland),   of   Schaffhausen   (North   of  

Switzerland)   and   of   Ticino   (South-­‐Center   of   Switzerland).   The   Jura   Mountains   area   dominates   these  

three  other  areas  and  may  be  qualified  as  the  watchmaking  cluster  of  Switzerland.  

                                                                                                               1  This  case  study  reproduced  parts  of  an  in  depth  study  of  the  Swiss  watchmaking  cluster  written  by  Damiano  Lepori  (Lepori,  2015).  2  The  authors  thank  Peter  Abplanalp  for  his  helpful  remarks.  3  For  further  details,  see  :  http://www.ezv.admin.ch/themen/04096/05228/index.html?lang=fr

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The   Swiss   watchmaking   industry   steps   back   to   the   16th   century   when   the   Huguenots   immigrate   to  

Switzerland  for  political  reasons.  At  the  end  of  the  18th  century,  the   production  increases  tremendously  

and  the  watchmaking  industry  is  decentralised  from  Geneva   and  production   centres   are   created   in   the  

entire   Jura   Mountains   area   (Belinger,   1991,   p.   125).   The   post-­‐   World   War   globalisation   and   new  

technologies   from   Japan   affected   tremendously   the   Swiss   watchmaking   industry   with   a   decrease   of  

66.66  %   of   the   total   workforce   during   the   1970s  decade.    As    a    response,    many    bigger    groups  have  

been   created     during     the     1980s     in     order   to   rationalize   the   production   processes   and   to   foster  

innovation.   Since   then   the   foundations   of   the   watchmaking   sector   have   remained   similar.   T he   Swiss  

watchmaking   sector   has   regained   a   high   profitability   and   covers   the   entire   price   range.   In   2012,   it  

employed   55’816   workers   (Federation   of   the   Swiss   Watch   Industry).   Switzerland   is   the   biggest  

exporter  of  watches  in  terms  of  value  with  a  share  of  54%  of  the  global  market  (W-­‐The  journal,  2012).  

The  Swiss  watchmaking  cluster  composition  exhibits  unique  features.  The  cluster   is  composed   of   firms  

active   in   the   production   of   components   and   movements   and   of   watchmaking   companies.   In   some  

cases,   the  watchmaking  companies  cover  the  entire  value  chain  and  do  not  use  out-­‐sourcing.  Moreover,  

big-­‐sized  groups  cohabite  with  numerous  smaller  firms  (figure  3).  

For   the   year   2014,   the   precision   instruments   industry,   including   the   watchmaking   sector,   is  

accountable   for   22.6%4  of   the   Swiss   total   exports   balance   and   is   the   second   biggest   export   industry  

of  the  country.  Between  2000  and  2014  the  watchmaking  sector’s  exports  have  increased  by  53.74%5  in  

absolute   value.   Even   if   taking   into   account   the   inflation   factor,   the   sector’s   exports   have   increased   by  

50.11%  over  this  period.    

The   Swiss   watchmaking   cluster   d em o n s t r a t e s   a   leading   position   in   the   field   of   innovation   in  

terms   of  patent-­‐oriented  innovative  activity  relative  to  other  watchmaking  sectors   located  elsewhere  

in  the  world  (69.3%  for  the  year  2011).  It  is  especially   the   case   for   the  manufacture   of  mechanically-­‐

driven   clocks/watches   (table   1).   The   innovation   level   is   particularly   important   in   the   field   of  

mechanically-­‐driven  watches  where  Swiss  firms  are  world  leaders  (table  2).  

The  IFCs  of  the  Swiss  Watchmaking  Cluster  

The   Swiss   watchmaking   sector   is   surrounded   by   numerous   linked   organisations/institutions,   which  

contribute   extensively   to   the   cluster’s   competitive   advantage   (figure  4).  They   can   be   divided   in   three  

major   categories:   1)   the   education   institutions,   2)   the   research   institutions/organisations,   and   3)   the  

trade  organisations.    

These   three   major   pillars   obviously   have   linkages   with   the   watchmaking   firms   and   between   each  

other.   The   central   pillar   represents   the   education   institutions   divided   between:   1)   the   initial  

trainings   schools,   and   2)   the   superior   trainings  schools.  The  research   institutions  comprise  two  main                                                                                                                  4  http://www.bfs.admin.ch/bfs/portal/fr/index/themen/06/05/blank/key/handelsbilanz.html  5  For  further  details,  see:  http://www.fhs.ch/fre/statistics.html  

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branches:  1)  the  centralized  research   institutions,  and  the  2)  decentralised  research  institutions.  Those  

are  closely  related  to  the  education  institutions   as   superior   schools   often   concentrate   on   teaching   and  

on   research   activities.   The   third   pillar   is   subdivided   in   three   main   categories:   1)   the   major   trade  

association  of  the  network,  which  primarily  represents  the  business  interests  of  the  watchmaking  sector,  

2)  the  leading  employers  association  responsible  for   the   negotiations   with   local   public   authorities   and  

trade   unions,   and   3)   the   other   linked   trade  associations,  mostly   active   in   specific   fields   and/or  more  

locally.   The   trade   associations   often   intervene   in   the   activities   of   the   two   other   pillars   and   are  

responsible   for   most   of   the   negotiations   with   the   other   trade   associations   and   public   authorities,   at  

the  local  and  national  level  of  jurisdiction.    

The   Swiss   authorities   are   playing   a   central   role   in   the   education   industry   and  more   recently   in   the  

network  of  research  institutions.  Therefore  the  public  involvement  in  these  institutions  is  included  in  the  

field  of  IFCs.    

The  Education  Institutions  

The   cluster   benefits   from   the   presence   of   a   competitive   network   of   education   institutions   partly   or  

mostly  watchmaking  oriented.  Figure  5  illustrates  the  composition  of  the  main  training  programs,  which  

are  specifically  watchmaking  oriented.  

As   it   is   the   noticeably   case   in   the   Swiss   educational   system,   the  watchmaking   training   programs   are  

divided   between   1 )   the   initial   professional   trainings,  mainly  production   oriented,  and  2)  the  superior  

training  programs,  primarily   research  and  development  oriented.  Many  CFC  watchmakers  can  prolong  

their  curricula  by  completing  a  professional  maturity.  For   the   technical   schools,  admittance  exams  are  

sufficient.   The   apprenticeships   (CFC) 6  and   practical   trainings   (AFP) 7  are   divided   in   three   main  

specialisation   domains,   two   of   which   specifically   watchmaking   oriented.   They   allow   for   direct  

collaboration   between   the   professional   schools   and   the   firms,   which   already   employ   part-­‐time   their  

future   employees.   This   does   not   only   allow   for   a   convergence   between   the   nature   of   the   training  

programs   and   the   watchmaking   sector   requirements   but   also   for   the   transmission   of   the   brand’s  

heritage.  However,  the  proportion  of  students  choosing  the  apprenticeship  rather  than  the   watchmaking  

schools,  while  increasing,  does  not  exceed  40%  (Roulet,  2015).  This  result  is  much  lower  than  the  Swiss  

average   and   is   mainly   due   to   the   existence   of   5   well-­‐established   specialised   watchmaking   schools  

located  within  the  cluster8.  

 

                                                                                                               6  The  CFC  (certificat  fédéral  de  capacité)  is  an  apprenticeship,  which  in  the  case  of  watchmaking  lasts  4  years  (previously  3  years).  7  The  AFP  (attestation  fédérale  de  formation  professionnelle)  is  a  practical  apprenticeship,  which  last  2  years.  8  Those  schools  are  located  in  Bienne  (BE),  Le  Locle  (NE),  Le  Sentier  (VD),  Porrentruy  (JU),  and  Grenchen  (SO).  

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The  superior  trainings  are  divided  in  three  categories:    

• The   two   federal   institutes   of   technology   (EPFL9  and   ETHZ10)   offer   a   complete   academic  

curricula  and  direct  linkages   with  research   facilities.  The  headquarters  of  two  federal  institutes  

of  technology  (EPFL  and  ETHZ)  of  Switzerland  are  located  outside  the  cluster11.  However,  they  

train  specialised  master  engineers,  notably  in  material  sciences  and  micro-­‐engineering.  Over   the  

last   decade,   the   EPFL   has   signed   many   research   and   deve lopment   partnerships   with  

watchmaking   companies   located  within  the  cluster.  Since  2009,  the  EPFL  drives  the  Institut  de  

Microtechnique  (IMT)  located  within  the  cluster  (see  below).  

• The  School  of  Applied  Sciences  Arc  Engineering  (that)  comprises  several  training  campuses  

located   within   the   cluster.   This   school   is   the   only   institution   providing   bachelor   and  master  

trainings   specialised   in   watchmaking.     This   school   represents   the   usual   superior   training,  

which   students   with   a   professional   maturity   tend   to   opt   for.   It   is   possible   to   specialize   in  

watchmaking   engineering   and   training   programs   t h a n k s   t o   part-­‐time   schedules  

(dividing  time  between  work  in  a  firm  and  studies  at  a  specialized  school).    

• The   technical   schools   offer   trainings   for   specialized   technicians.   They   are   explicitly  

watchmaking  oriented  and  mainly  opened  to  CFC  watchmakers.  

The   specialized   education   institutions   in   the   field   of   watchmaking   are   mostly   located   within   the  

boundaries   of   the   cluster   in   the   Jura  Mountains   area.   T h e   watchmaking   oriented   education   system  

provides   the   entire   spectrum   of   skills   required   for   the   development   and   the   production   of  

watchmaking  products.  It  reduces  considerably  the  gap  between  the  ski l ls  provided   by   the   education  

institutions   and   the   companies’   expectations,   thus   fostering   the   average   workforce’s   productivity.  

Thanks  to  the  close  relationships  between  the  firms  and  the  education  institutions,  students  have  access  

to   internships   during   their   studies   and   the   possibility   to   accomplish   their   thesis   in   a   watchmaking  

company.   During   the   recent   years,   related   training   programs   specifically   watchmaking   oriented  

have  emerged   in  watchmaking   design   (HEAD)   or   in   luxury  marketing   (ISLP).   This   is   an   attempt   from  

the  education  institutions  and/or  from  the  watchmaking  companies  to  implement   new  specialized  skills  

in  order  to  foster  the  employees’  productivity  along  with   innovation  processes.  

These   superior   schools   combine   teaching   activities   with   fundamental   research.   Consequently,   the  

watchmaking  sector  relies  on  a  dense  and  competitive  network  of  education   institutions,   covering   the  

industrial   needs   in   terms   o f   s k i l l e d   a n d   h i g h -­‐ s k i l l e d   l a b o u r   a s   w e l l   a s   i n  

t e r m   of   product   development   and  production  capabilities.    

                                                                                                               9  The  Ecole  polytechnique  fédérale  de  Lausanne  (EPFL).  10  The  Eidgenössische  Technische  Hochschule  Zürich  (ETHZ).  11  Even  if  the  ETHZ  and  the  EPFL’s  teaching  facilities  are  not  geographically  located  in  the  Jura  Mountains  area,  they  are  still  located  within  a  relatively  close  distance  to  the  watchmaking  cluster’s  territory.

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The  Research  Institutions  

During   the   past   decade,   the   research   institutions   network   of   the   watchmaking   cluster   has  

experienced   a   consequential   renewal   and   expansion.   The   EPFL   has   acquired   a   strategic   role   and   is  

now  the  main  linchpin  of  the  network.  The   emergence   of   sizable  watch   groups   at   the  beginning  of   the  

1980s   has   encouraged   the   modernisation   of   the   existing   research   institutions.   Moreover,   the   rising  

research  and  development  costs  (i.e.  the  Patek  Philippe’s  new  balance  wheel  Gyromax)  have  favoured  the  

outsourcing   of   specific   research   projects   in   order   to   benefit   from   economy   of   scales   and   to   gain  

access   to   other   existing   skills   and   technologies.   Furthermore,   since   the   beginning   of   the   2000s,   the  

ascending   competition   between   superior   schools   has   fostered   cooperation   between   the  watchmaking  

sector   and   the   educational   and   research   institutions.   Indeed,   technical   schools   have   started   to   create  

new  research  units  in  partnerships  with  the  watchmaking  sector.  Today,   the  sector  relies  on  three  major  

research   institutions,   all   located   in   the   Jura  Mountains   area:   the   CSEM,   the  Microcity   and   the  HE   Arc  

(figure  6).  

Le  Centre  suisse  d’électronique  et  de  microtechnique  (CSEM  

The   CSEM   was   created   in   1984   as   a   result   of   the   merger   of   1)   the   CEH   (Centre   électronique  

horloger),   2)   the   FSRM   (Fondation   suisse   pour   la   recherche   en   microtechnique),   and   3)   the   LSRH  

(Laboratoire   Suisse   de   Recherche   Horlogère)   (Porter,   Emmons,   2002,   p.   1).   Concerned   by   the  

innovation   regression   of   the   Swiss   precision   instruments   industry,   the   Federal   Council   decided   to  

supervise   the   establishment   of   a   private   research   and   development   centre12,   based   on   pre-­‐existing  

institutions,  which  suffered  from  a  lack  of  funding  and  direction  (Porter,  Emmons,  2002,  p.  2).  The  City  

of   Neuchâtel   was   chosen   as   it   represents   a   strategic   centrum   for   the   precision   instruments   industry,  

respectively   for   the   watchmaking   sector.   In   2006,   the   EPFL,   supported   by   the   Swiss   Confederation,  

has   acquired   an   equity   participation   in   the   CSEM   and   chairs   since   then   i n   the   scientific   advisory  

board13.   At   present  time,  the  CSEM  relies  on  a  private-­‐public  partnership.  

Today,  the  CSEM  employs  44014  employees,  about  10%  of  which  are  PhD  students,   in  Neuchâtel   and   in  

various   research   centres   located   in   Alpnach,   Muttenz,   Landquart   and   Zurich.   Its   diverse   research  

activities   and   partnerships   have   enlarged   the   customer   panel   to   non-­‐Swiss   companies   and  

institutions.   About   50%15  of   the   CSEM   costumers   are   small-­‐   and   medium-­‐sized   companies.   In   2014,  

the  CSEM  generated  CHF  8316  million  in   revenues,  representing  an  increase  of  21.68%  compared  to  the  

2000   revenues   (Porter,   Emmons,   2002,   p.3).   Its   main   sources   of   financing   come   from   basic  

government   funding   (31%),   industrial  income  (28%),  and  Swiss  cantons  (17%)17.    

                                                                                                               12  For  further  details,  see:  http://www.csem.ch/  13  Ibidem.    14  For  further  details,  see  :  http://www.csem.ch/  15  For  further  details,  see  :  http://www.agefi.com/  16  For  further  details,  see:   http://www.csem.ch/  17  Ibidem.

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The  CSEM  is  a  key  partner  to  numerous  watch  companies  and  more  specifically   to  manufacturers  such  as  

Patek   Philippe   and   Girard-­‐Perregaux.   Watchmaking   oriented   research   fields   include,   among   other,  

material  and  escapement  developments.  The  CSEM  also  cooperate  with  watchmaking   firms   in  order   to  

implement   new   technologies   in   the   production   processes.   As   an   associate   partner   of   the   EPFL,   the  

CSEM   collaborates   extensively   with   the   newly   established  Microcity,  also   located   in   Neuchâtel,   as   we  

shall  see  in  the  next  section.  

The   CSEM   still   today   bolsters   the   watchmaking   cluster’s   competitive   advantage   through   the  

institution’s  ability  to  raise  substantial  research  funding,  and  through  its  rising  innovation  capabilities.    

The  Institut  de  microtechnique  (IMT)  

The  IMT  was  founded  in  1975  by  the  University  of  Neuchâtel  in  order  to  foster  the  region’s  capabilities  in  

terms   of   teaching   and   research   in   micromechanics.   As   a   response   to   the   rout   of   the   Swiss   precision  

instrument   industry,   the   Canton   of   Neuchâtel,   through   the   university,   attempted   to   relaunch   research  

activities  in  micromechanics  so  to  avoid  a  general  deindustrialisation  of   the  region.   Since  2009,   the   IMT  

has  become  a  division  of   the  EPFL18.  The  EPFL  has   taken  over   the   seven   existing  chairs  and  has  created  

four  supplementary  chairs,  three  of  which  respectively  financed  by  1)  Patek    Philippe,  2)  Richemont,  and  

3)  PX  (Bradley,  2014).  Today,   the   IMT  employs  more  than  200   staff  members  and  has  been  relocated   is  

the   newly   built   Microcity   quarters   since   2013.   The   Microcity   buildings,   financed   by   the   Canton   of  

Neuchâtel,  centralize   the   activities   of   the   IMT  and  Neode,  a   start-­‐up   park.   They   are   located   nearby   the  

CSEM   and   the   HE   Arc   headquarters.   The   purpose   of   this   concentration   is   1)   to   enhance   scientific  

collaboration   between   the   institutes,   and   2)   to   foster   specialisation   processes   in   order   to   generate  

economies  of  scale   in  terms  of  research  investments.  

Consequently,   the   consolidation   of   the  major  watchmaking   oriented   research   activities   illustrates   the  

recent   but   forceful   attempt   of   the  EPFL   to   establish   itself   as   the   cornerstone   of   the  micromechanical  

research   network.   In   less   than   10   years,   the   institute   of   technology   has   gained   access   to   the   long-­‐

established   CSEM   and   has   created   long-­‐term   partnerships   with  major  watchmaking   firms.  The  EPFL  

has  therefore  administrated  the  development  of:  “common  specialized   infrastructure(s)”   (Porter,  2011,  

p.  273).    

The  HE  Arc  engineering  

As   the   creation   of   the  HE  Arc  engineering   is   the   result   of   the  merger   of   3   cantonal   schools   of   applied  

sciences,   the   HE   Arc   engineering   has   decided   to   keep   a   decentralised   structure.   The   school   has  

developed   four   research   centres   located   in   three   municipalities:   1)   Saint-­‐Imier  (BE),  2)  La  Chaux-­‐de-­‐

Fonds  (NE),  and  3)  Le  Locle  (NE)19.   Those   locations  were   strategically   chosen   for   their   proximity  with  

                                                                                                               18  For  further  details,  see  :  http://microcity.epfl.ch/presentation  19  For  further  details,  see  :  http://ingenierie.he-­‐arc.ch/rad-­‐ing

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the  potential   industrial  customers.  Today,   the   school  has  a  close  partnership   with   TT-­‐Novatech,   which  

is   an   interdisciplinary   institute   of   applied   research20  closely  related  to  the  local  industries.  

One  of  these  centres  is  specifically  watchmaking  oriented.  The  Institut  d’horlogerie   et  création   (IHC-­‐Arc)  

is   based   in   Le   Locle   (NE),   situated   in   a   region   with   the   second   highest   LQ   at   4-­‐digit   level   (25.160)  

and   the   highest   total   employment   level   of   the  watchmaking   (11’478   in   2012)21.   The   IHC’s   research  

fields   are   mostly   production   oriented.   The   centre   aims   at   developing   advanced   production  

processes   for   the  watchmaking  companies.  It  also  proposes  innovative  anti-­‐fraud  production  methods.  

The  HE  Arc  engineering  research  centres  offer  services,  which  are  more  complementary   to   those   of   the  

IMT’s   than   competing   with   them.   Watch   companies   tend   to   collaborate   with   the   IHC-­‐Arc   for  

production  processes  projects  whereas   they   tend   to   establish  partnerships  with   the   IMT  or   the   CSEM  

for   more   substantial   tasks,   which   include   the   testing   of   new   materials   and/or   the   development   of  

innovative   watch   movements.   Therefore,  there  is  little  collusion  neither  competition  between  the  IHC-­‐

Arc  and  the  IMT.  

The  Trade  Organisations  

The  Swiss  watchmaking  cluster  relies  on  a  dense  network  of  trade  associations.  On  the  contrary  to  other  

industrial   sectors  where   trade   associations   tend   to   compete  with   each   other,   the  watchmaking   trade  

organisations  tend  to  act  complimentarily.  As  it  is  generally  the  case  in  all  Swiss  industries,  watchmaking  

trade   organisations   do   not   only   represent   the   sector’s   interests   toward   trade   unions   and   public  

authorities   but   also   provide   a   wide   range   of   services   to   their   members.   For   instance,   they  

contribute,   along   with   the   watchmaking   firms,   to   the   organisation   of   commercial   events   such   as  

BaselWorld,  which  is  the  most  important  event  show  for  the  Swiss  watchmaking  sector.  Nowadays,   the  

watchmaking   trade   organisations   network   is   organized   around   three   main   pillars:   1)   the   FHH  

(Fondation   de   la   Haute  Horlogerie),   2)   the   FHS   (Fédération   de   l’industrie   horlogère  Suisse),   and   3)   the  

CPIHS   (Convention   patronale   de   l'industrie   horlogère   suisse)  (figure  7).   In   addition   to   the   three   sizable  

organizations,  smaller  institutions/associations  complete   various  specialized  tasks  and  are  organized  as  

follow:  1)  the  linked  trade  organisations,  2)   the  independent  trade  organisations,  and  3)  the  specialised  

associations/organisations.    

The  FHH  (Fondation  de   la  Haute  Horlogerie),  

The   FHH   has   been   created   in   2005   by   the   industrial   groups   Richemont,   Audemars   Piguet   et   Girard  

Perregaux.  Its  main  purpose  is  to  promote  “fine  watchmaking”22,  which  is  in  fact   the  production  of  high-­‐

end  watches.  Its  three  fundamental  objectives  are:  1)  to  raise   public  awareness  on  the  issues  linked  to  

“fine  watchmaking”,  2)   to  provide   “fine  watchmaking”  training  programs,  and  3)   to  act  as  a   think  tank  

                                                                                                               20  For  further  details,  see  :  http://ttnovatech.he-­‐arc.ch/  21  For  further  details,  see  part  (II).    22  For  further  details,  see:  https://www.hautehorlogerie.org/en/the-­‐foundation/manifesto/

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for  the  watchmaking  firms  active   on   this   segment.   On  the  contrary  to  the  FHS  and  the  CPIHS,  the   FHH   is  

not   accessible   to   the   entire   sector   but   i s   d e d i c a t e d   t o   a  limited  number  of  firms.  After  a  decade  of  

existence,  the  FHH  is  composed  of  26  brand  partners23  and  has  expanded  its  activities.   It  produces  and  

publishes   specialised   books   and   studies.   More   importantly,   the  FHH  now  assumes   the   organisation   of  

the   second   major   watchmaking   trade   fair   in   Switzerland,   the   SIHH   (Salon   International   de   la   Haute  

Horlogerie),  which   takes   place   every   year   in  Geneva.   The  FHH  also   collaborates  with   the  FHS  on   anti-­‐

counterfeiting,  mainly  by  informing  the  public  on  the  matter.  

In   a   few   years   only,   the   FHH  has   acquired   a   strategic   position   in   the   network.   It   contributes   to   the  

promotion   of   high-­‐end  watches,  which   are   of   primary   importance   for   the   Swiss  watchmaking   cluster.  

The   association   also   offers   a   great   collaboration   platform   for   smaller  firms  active  on  niche  markets.  

The  FHS  (Fédération  de   l’industrie  horlogère  Suisse)  

The   FHS   (Fédération   de   l’industrie   horlogère   suisse)   is   the   main   trade   association   of   the  

watchmaking   sector   and   the   cornerstone   not   only   of   the   trade   network   but   also   of   the   overall   IFCs  

network.   The   FHS   was   established   in   198224  subsequent   to   the   merger   of   the   Chambre   suisse   de  

l'horlogerie,   established   in  1876,  and  the  Fédération  horlogère  Suisse,   established  in  1924.  

The  FHS  represents  the  interests  of  more  than  90%  of  the  Swiss  watchmaking  companies,  active  either  in  

the  production  of   components  or  of   finished  products25.   In   addition   to   its  headquarters   located   in   the  

cluster   (in   Bienne)   the   association   is   active   in   Latin   America,   in   Japan   and   in   Hong   Kong.   Its   main  

objectives   are:   1)   to   represent   and  defend   the   interests   of   the   Swiss  watchmaking   sector   towards   the  

authorities  and  the  other  national  and  international  trade  organizations,  in  Switzerland  and  abroad,  2)  to  

assume   the   role   of   legal   representative   of   its   members,   in   Switzerland   and   abroad,   and   3)   to  

coordinate   and   promote   the   political   interests   of   the   watchmaking   sector.   Accordingly,   the   FHS  

manages   different   sub-­‐activities.   First,   it   publishes   regular   statistical   reports,   available   for   the   watch  

companies   as   well   as   for   the   public.   Second,   it   represents   the   sector’s   interests   toward   the   federal  

authorities   and   is   one   of   the   main   contributors   to   the   revised   Swiss   made   law.   Moreover,   as   the  

association  represents  482  companies,  it  offers  an  inter-­‐firm  collaboration  platform   and  coordinates  the  

interests  of  almost  the  entire  sector,  thus  strengthening  its  strategic  position.  

Most  importantly,  the  FHS  is  the  key  partner  to  the  authorities  in  terms  of  anti-­‐counterfeiting.  The  FHS  

co-­‐conducts   investigations   in   Switzerland   and   abroad,   which   concentrate   on   the   production   and  

distribution   of   counterfeited  watches.   The   association   collaborates  with   local   authorities   so   to   act   on  

production  and  distribution  fields  directly.  

                                                                                                               23  For  further  details,  see:  https://www.hautehorlogerie.org/en/the-­‐foundation/manifesto/  24  For  further  details,  see  :  http://www.fhs.ch/fre/fhhistory.html  25  For  further  details,  see  :  http://www.fhs.ch/fre/whoweare.html  

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Conclusively,  the  FHS  is  the  reference  trade  organisation  for  the  Swiss   watchmaking  companies,  the  sub-­‐

trade   organisations,   the   other   sector’s   IFCs,   the   public   authorities,   and   the   public   in   general.   It  

contributes   to   the   cluster’s   competitive   advantage   as   it   has   proven   its  ability  1)   to   foster   inter-­‐firms  

collaboration,   2)   to   positively   influence   the   legal   business   environment,   and   3)   to   coordinate   the  

watch   companies’   will   to   take   action   against   counterfeiting.  Nonetheless,   the  FHS  does   not   cover   the  

social  aspects  of   the   watchmaking  sector,  which  are   the  prerogatives  of   the  CPIHS,   as  described   in   the  

next  section.  

The  CPIHS  (Convention  patronale  de   l'industrie  horlogère   suisse)  

The   CPIHS   (Convention   patronale   de   l'industrie   horlogère   suisse)   is   the   employers’   association   of   the  

watchmaking  sector.   It   is  affiliated  with   the  FHS  and  numerous  sub-­‐trade  organisations.  The  CPIHS  has  

3  major   objectives,  which   are:   1)   the   promotion   of   favourable   business   policies   for   the  watchmaking  

sector,  2)  the  negotiations  with  trade  unions,  and  3)   to  serve  as  legal  advisor  for  its  members  on  specific  

purposes.   The  CPIHS  represents   the   interests   of   the  watchmaking   firms   toward   the   public   authorities  

and   the   education   institutions   in   numerous   domains,   among   which   the   training   programs.   The  

CPIHS   has   been   one   of   the   main   architects   of   the   recent   training   reforms.   Its  main   contribution   to  

the   cluster   is   to   grant   a   high   conformity   between   the   training   programs   offered   by   the   education  

institutions  and  the  watchmaking  firms’  expectations  in  terms  of  labour  capabilities  and  to  contribute  to  

the  sector’s  labour  stability  by  continuously  collaborating  with  trade  unions.  Moreover,  along  with  other  

sub-­‐employers’  associations,  the  CPIH  actively  contributes  to  the  sustainability  of  the  social  partnership  

between   the   firms   and   the   labour   force.   Hence,  more   than   80%  of   the  watchmaking   employees  work  

under  a  collective  bargaining  agreement26.    Consequently,  the  social  capital  is  considerably  strengthened,  

thus  enhancing  the  cluster  labour  force’s  productivity.    

Future  challenges  

The  IFCs  located  within  the  Jura  Mountains  areas  are  playing  a  major  role  for  the  competitiveness  of  the  

watchmaking  cluster.    They  are  great  contributors  to  the  watchmaking  cluster’s  competitive  advantage.  

They   offer   a  wide   range   of   services   and   contribute   extensively   to   the   setup   of   a   competitive   business  

environment  in  accordance  with  the  public  authorities.  Thanks  to  sophisticated  education  and  research  

institutions,   the   major   producers   have   been   able   to   face   successfully   the   major   crisis   that   affected  

significantly  the  whole  industry  over  the  period  1975-­‐1985.  The  trade  and  business  association  played  

also  a  significant  role  in  their  ability  to  promote  and  to  create  synergies  between  the  numerous  activities  

related  to  this   industry.  One  of   the  uniqueness  of   the  IFCS   located   in  the  cluster  regards  their  scope  of  

activities   that   overlap   from  one   type   of   institutions   to   the   others   (e.g.   technical   schools   specialized   in  

R&D)  as  well  the  close  coordination  among  them.    

                                                                                                               26  For  further  details,  see  :  http://www.cpih.ch/fr/politique-­‐patronale/conventions-­‐collectives-­‐de-­‐travail.php  

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However,   the   IFCs   suffer   from   a   lack   of   leadership   in   terms   of   cluster   policy   per   se.   The  major   trade  

association   (FHS)   works   de   facto   as   the   cornerstone   of   the   network   but   does   not   hold   the   power   to  

coordinate  the  relationships  between  the  three  main  pillars  described  above.  Despite  the  intensity  and  

the  quality  of  the  education  and  training  programs  offered  by  the  education  institutions,  the  sector  is  still  

facing  a  constant   lack  of  specialized  workforce.  The  watchmaking  sector  therefore  relies  extensively  on  

the   out-­‐territory   workforce,   which   availability   is   not   guaranteed.   The   education   network’s   main  

challenge   is   therefore   to   attract   the   local   potential  workforce  more  vigorously.  Moreover,   the   lifelong  

training   programs   should   be   more   developed   in   order   to   enlarge   the   potential   labour   pool.   The  

emergence   of   new  products   such   as   the   smart  watches   as  well   as   new   trends   regarding   some   people  

segment  substituting  smart  phone  to  watches  push  the  IFCs  in  collaboration  with  the  major  producers  to  

push  the  innovation  frontier  towards  new  products  and  processes  with  the  aim  to  sustain  their  lead  in  

the  future.  

 

   

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à  l’histoire  économique  et  sociale  d’une  région  suisse  (p.  105).  Currendlin  :  CSE.    Lepori  D.,   The   Swiss  Watchmaking  Cluster   -­‐   A  Quantitative   and  Qualitative  Analysis,  Mimeo,   Center   for  Competitiveness  of  the  University  of  Fribourg,  2015.  OECD.Stat.  (2005,  2006,  2007,  2008,  2009,  2010,  2011).  Patent  Databases,  Paris.    OPC.  (1971).  Ordonnance  réglant  l’utilisation  du  nom  «Suisse»  pour  les  montres.  232.119,  Berne.  Porter,  M.  E.  (2011).  On  Competition.  Harvard  Business  School  Press,  Boston.  Porter,  M.  E.  (2003).  The  Economic  Performance  of  Regions.  Regional  Studies.  No  37,  6&7.    Porter,  M.  E.  (1990).  The  Competitive  Advantage  of  Nations.  Free  Press,  New  York.  Porter,   M.   E.,   Emmons   W.M.   III   &   Fenner   C.   (2003)   Centre   Suisse   d'Electronique   et   de   Microtechnique  

(CSEM).  Harvard  Business  School  Case  703-­‐438,  Boston.    Resbeut  M.  &  Gugler  Ph.  (2016),  Impact  of  clusters  on  regional  economic  performance:  a  methodological  investigation   and   application   in   the   case   of   the   precision   engineering   sector   in   Switzerland,  Competitiveness  Review,  Issue  26(2).  Roulet,  C.  (2015).  La  formation  horlogère  fait  peau  neuve.  In  HH  Magazine,  Genève.    Tinguely  X.,  Gugler  P.   (2010):   “Clusters  and  the  Geography  of  Invention  in  a  Globalized  Economy:  Evidence  

from  Patent  Data  in  Switzerland”.  Center  for  Competitiveness  University  de  Fribourg,  Fribourg.    Vontobel  Equity  Research  (2013).  Watch  Indutry.  Zurich.    Vontobel  Equity  Research  (2014).  Watch  Indutry.  Zurich.    WEF.  (2014-­‐2015).  The  Global  Competitiveness  Report.  Genève.    World  Bank  Data.  (2013).  GDP  per  capita,  PPP.  Washington.      Internet:    https://www.admin.ch/opc/fr/classified-­‐compilation/19710361/  http://www.agefi.com/  http://www.ahci.ch  http://www.apiah.ch  

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http://www.asrh.ch  http://www.audemarspiguet.com/fr/  http://www.baselworld.com  http://www.bbz-­‐biel.ch/  http://www.bfs.admin.ch/bfs/portal/fr/index/regionen/11/geo/analyse_regionen/03.html    http://www.cfhge.ch  http://www.cifom.ch/index.php/les-­‐ecoles/ecole-­‐technique  http://clustermapping.us  http://www.cpih.ch  http://www.cpp.ch/  http://www.csem.ch/site/  http://data.worldbank.org/indicator/NY.GDP.PCAP.PP.CD  http://www.fhs.ch/  https://www.epfl.ch  http://www.eta.ch  https://www.ethz.ch  http://www.fondationhorlogere.ch  http://www.fsrm.ch  http://www.girard-­‐perregaux.com/home-­‐fr.aspx  https://www.hautehorlogerie.org/fr/  http://www.heig-­‐vd.ch  http://hepia.hesge.ch  http://www.hesge.ch/head/  http://icp.ge.ch/po/cfp-­‐t  http://ingenierie.he-­‐arc.ch  https://www.jobwatch.ch/fr/  https://journal.hautehorlogerie.org/fr/article/la-­‐formation-­‐horlogere-­‐suisse-­‐fait-­‐peau-­‐neuve/  http://microcity.epfl.ch  http://www.patek.com/fr/accueil  http://www.pxgroup.com  https://www.richemont.com  http://www.rolex.com/  https://www.sihh.org  http://www.swatch.com/ch_fr/about/history.html  https://www.ti.bfh.ch/fr.html  http://ttnovatech.he-­‐arc.ch  http://www.ufgvv.ch  http://www.unifr.ch  http://www.unige.ch  http://www.unine.ch  http://www.vd.ch/etablissements-­‐de-­‐formation/ecole-­‐technique-­‐de-­‐la-­‐vallee-­‐de-­‐joux/  http://www.weforum.org/content/what-­‐makes-­‐switzerland-­‐so-­‐competitive  http://www.wostep.ch  http://www.wthejournal.com/site/home        

 

 

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Figure  1:  The  FSO  NOGA  General  Classification  of  the  Micro-­‐Mechanic  Industry  (3-­‐,  4-­‐,  6-­‐digit  level)  

 

Source:  Lepori  (2015):  data  from  FSO.  (2012).  Statistique  structurelle  des  entreprises.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Figure  2:  LQ>1  in  the  Watchmaking  Sector  in  Switzerland  (MS  Regions,  4-­‐digit  level)    

 

     1<LQ<2      2<LQ<10      10<LQ<20      20<LQ<30      30<LQ      MS:  Mobilité  Spaciale    Source:  Lepori  (2015):  data  from  FSO.  (2012-­‐p).  Statistique  structurelle  des  entreprises.      

 

                                           

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Figure  3:  The  Swiss  Watchmaking  Cluster  Map  

 

Source:  Lepori  (2015):  based  on  Porter  (2011)  and  on  the  Federation  of  the  Swiss  Watch  Industry  (FH).  

 

Figure  4:  The  major  IFCs  in  the  Swiss  watchmaking  cluster    

 Source:  Lepori  (2015).      

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Figure  5:  The  Watchmaking  Oriented  Training  Programs  

 

Source:  Lepori  (2015).      

Figure  6:  The  Research  Institutions  Network  

 

Source:  Lepori  (2015).    

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Figure  7:  The  Trade  Associations  Network  

 Source:  Lepori  (2015).                                                    

 

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Table  1:  Number  of  patents  registered  in  the  Swiss  watchmaking  sector  (and  

sub-­‐sectors)  and  share  of  the  Swiss  watchmaking  sector  relative  to  the  number  

of    patents  registered  worldwide  in  the  watchmaking  sector  

  2005   2006   2007   2008   2009   2010   2011  Number  of  patents  in  the  sub-­‐sector  mechanically-­‐driven  clocks/watches  in  Switzerland  

 

113.65   98   81.58   89.8   87.94   108.76   156.08  

Number  of  patents  in  the  sub-­‐sector  electromechanical  clocks/watches  in  Switzerland  

4.86   6.66   2.66   2.83   1.45   6.04   4.95  

Number  of  patents  in  the  sub-­‐sector  time-­‐interval  measuring  in  Switzerland  

4.85   9.58   13.91   5.91   6.25   9.61   9.11  

Number  of  patents  in  the  sub-­‐sector  electronic  time-­‐pieces  in  Switzerland  

 

 

 

-­‐G)  

 

 

10.63   10.6   6   4.91   3.53   5.60   8.95  

Number  of  patents  in  the  sector  of  watchmaking  in  Switzerland  

134   124.8   104.16   103.46   99.18   130.02   179.10  

Share  of    Swiss  firms’  patents  in  the  total  of  patents  registered  worldwide  (in  sub-­‐sector  G04-­‐B;-­‐C;-­‐  F;-­‐G)  in  %    

64.73   59.76   56.09   62.13   55.08   60.67   69.3  

   G04-­‐B:  mechanically-­‐driven  clocks/watches,          G04-­‐C:  electromechanical  clocks/watches,          G04-­‐F:  time-­‐interval  measuring,        G04-­‐G:  electronic  time-­‐pieces,        CH:  Switzerland,        Source:  Lepori  (2015)  based  on  data  from  OECD.  (2005,  2006,  2007,  2008,  2009,  2010,  2011).  OECD  Patent  Database.      

Table  2  Number  of  patents  registered  in  the  Swiss  watchmaking  sub-­‐sector    of  

mechanically  driven  watches  and  share  of  the  Swiss  watchmaking  sub-­‐  sector  of  

mechanically  driven  watches  relative  to  the  number  of    patents  registered  

worldwide  in  this  sub-­‐sector    

  2005   2006   2007   2008   2009   2010   2011  Number  of  patents  in  the  sub-­‐sector  mechanically-­‐driven  clocks/watches  in  Switzerland  

113.65   98   81.583   89.8   87.945   108.766   156.083  

Number  of  patents  in  the  sub-­‐sector  mechanically-­‐driven  clocks/watches  in  the  World  

134.74   127.05   115.09   99.48   113.983   157.555   178.105  

Share  of    Swiss  firms’  patents  in  the  total  of  patents  registered  worldwide  (in  sub-­‐sector  G04-­‐B)  in  %  

84.346   77.134   70.886   90.26   77.156   69.034   87.635  

   G04-­‐B:  mechanically-­‐driven  clocks/watches,      CH:  Switzerland      Source:  Lepori  (2015)  based  on  data  from  OECD.  (2005,  2006,  2007,  2008,  2009,  2010,  2011).  OECD  Patent  Database.