institutional trust, sector confidence, and charitable giving
DESCRIPTION
Presentation at the 2011 West Coast Nonprofit Data Conference, Tucson, April 30TRANSCRIPT
West Coast Data Conference 2011
Institutional Trust, Sector Confidence,
and Charitable Giving
Mark Hager, ASUEric Hedberg, NORC
West Coast Data Conference 2011
Two aims
Theoretical clarification of different conceptions of trust.
Sort out relationship between two dimensions of trust and their relationships with giving.
West Coast Data Conference 2011
Different conceptions of trust1. Trust in specific
organizations
2. Generalized trust
3. Institutional trust
4. Sector confidence
West Coast Data Conference 2011
Trust in specific organizations
“I trust my church, so I give to it.”
Eg, Sargeant and Lee 2004Trust in an
organization
Giving
Commitment to
organization
West Coast Data Conference 2011
Generalized trust
“I trust people to do the right thing, so I’ll give to Save the Children.”
Rosenberg (1956): “Generally speaking, do you believe most people can be trusted?”
West Coast Data Conference 2011
Generalized trust
Putnam: Trust on the decline. Trust can be built from civic
engagement.
West Coast Data Conference 2011
Generalized trust
Uslaner 2002 Bekkers 2003Engagement is a
consequence of trust, not a cause.
Generalized Trust Giving
West Coast Data Conference 2011
Institutional trust “I trust institutions to work
for our common good, so I’ll give to CARE.”
Grønbjerg 2009
West Coast Data Conference 2011
Charitable Confidence Paul Light, since 9/11
West Coast Data Conference 2011
Trust versus Confidence
Institutional Trust: Deeply held moral value, formed early, hard to change.
Sector Confidence: Formed by experience, influenced by media.
“Nonprofit executives get paid too much, so food bank donation from me.”
West Coast Data Conference 2011
Question
Sector confidence has been almost totally overlooked in studies of charitable giving.
What role does sector confidence play in explaining institutional trust’s influence on giving?
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Data and Method
KnowledgeNetworks panel of 1000 Arizona residents.
April/May 2009: Institutional trust and charitable confidence.Institutional trust: police officers, nonprofits, elected officials, hospitals, religious orgs, schools.
West Coast Data Conference 2011
Data and Method
July 2009: Giving, volunteering, various controls.
Wave overlap with full data: N=527.
Dependent variable: Ln total charitable contributions in 2008.
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OLS Predicting Giving
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Structural Equation Path Model
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Conclusions
In giving decisions, institutional trust is moderated by charitable confidence.
Institutional trust does not have an independent effect.
Future research needs to bring sector confidence into discussion of trust.
West Coast Data Conference 2011
Revisions
Cut structural equation model.
See if relationship holds up in three different models:1. Current OLS, ln(giving)2. Logit, give or not3. Multinomial logit: no giving, secular giving, religious giving, both
West Coast Data Conference 2011
Thanks!
Questions?