uk charitable giving 2011

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UK Giving 2011 Trends and Characteristics CAF Research | NCVO Research Please feel free to use and share these slides. Please cite CAF/NCVO as the source

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Findings from UK Giving 2011, commissioned by the Charities Aid Foundation (CAF) and National Council for Voluntary Organisations (NCVO).

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Page 1: UK Charitable Giving 2011

UK Giving 2011Trends and Characteristics

CAF Research | NCVO ResearchPlease feel free to use and share these slides. Please cite CAF/NCVO as the source

Page 2: UK Charitable Giving 2011

1. Introduction: charitable giving in the UK2. How do we estimate what people give?3. How much is given in total?4. What about major philanthropists?5. How much do people give using legacies?6. How does this compare to charities’ other sources of income?7. Is the amount given changing over time?8. What proportion of the population give to charity?9. How many people give in a typical month? 10. How much do donors typically give each month?11. Why large donations are important12. Who gives?13. What are the most popular causes?14. Do more people donate in the UK than in other countries?15. Where to find out more16. The small print (Hyperlinks work in slideshow mode)

About this slide pack

Page 3: UK Charitable Giving 2011

1. Introduction: charitable giving in the UKThis slide pack reports on gifts to charity made by the UK adult population.

Giving to charity manifests itself in many different ways: from giving loose change to monthly direct debits; from giving to the homeless to international NGOs. Not all charitable giving is to charities. Donations might be made by individuals or collectively as families; donors could be children or adults. We capture some, though not all, of this complexity.

In a typical year there are many different surveys of giving. These inevitably produce different results or incomplete pictures (e.g. omnibus surveys are unlikely to include major philanthropists). This slide pack is largely based on questions that have been asked in the ONS Omnibus survey every year since 2004. These are supplemented with data from other robust sources.If you have seen the 2009/10 version of this slide pack the estimates for previous years have changed. This is because we have uprated

This slide pack was produced on 1st December 2011. We will update the slide pack later in the year as new data become available.

Page 4: UK Charitable Giving 2011

2. How do we estimate what people give?

• Many of our estimates are based upon the responses by a representative sample of British adults.

• We ask what causes people support, what methods they use to give, and how much they gave in the last month.

• These results are weighted to reflect the population and grossed to produce annual estimates.

• Previous years’ totals are adjusted for inflation.

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estimates based upon what charities report they receive.

• This is based on data from annual reports.

• For various reasons (timing; definitions) this doesn’t match results from surveys of donors.

• It’s also possible to use data collected by intermediaries in the donor-recipient relationship – eg HMRC figures on Gift Aid.

• Targeted surveys of major philanthropists help estimate giving not covered by surveys.

Page 5: UK Charitable Giving 2011

3. How much is given in total?

• Based on our survey of individuals we estimate that £11.0bn was given to charity in 2010/11…but this is unlikely to include major gifts from individual philanthropists, worth an additional £1.0bn

• Charity accounts for 2007/08 suggest the figure was closer to £8.0bn, but this is a narrow definition of charity. It is particularly likely to exclude religious giving. Legacies are worth another £2bn.1

Our survey of individuals produces an estimate of

£11.0bnfor the year 2010/11

Our survey of ‘general charities’

produces an estimate of

£8.0bnfor the year 2007/08

If we ask the public who give…or the charities who receive…

A survey of philanthropists

produces an estimate of

£1.0bnfor the year

2008/09

Legacies

£2.0bn

…we get different estimates.

Page 6: UK Charitable Giving 2011

4. What about major philanthropists?

• Research by Beth Breeze of Kent University estimates that 100 major gifts from individual philanthropists worth an additional £1.02bn in 2008/092.

• Half of these gifts were ‘banked’ in foundations, to be spent over time; the remainder were ‘spent’ with charities in order to fund their work.

Gifts of £1m+ were worth

£1.0bnfor the year

2008/09

The number of £1m+ gifts

Page 7: UK Charitable Giving 2011

5. How much do people give using legacies?

• Charities’ accounts indicates that £2bn each year is given in the form of legacies.• The value of legacies has increased in real terms over the last decade, from

£1.7bn in 2000/01.

Legacies £2.0bn

Which causes receive legacy income?(% share of total amount given)

Page 8: UK Charitable Giving 2011

6. How do donations compare to charities’ other sources of income?3

Charitable donations and fundraising

£8.0bnLegacies

£2.0bn

Fees for services

£3.1bn

Government grants and contracts

£12.8bn

Grants from & trading with other charities

£3.0bn

Investment income

£3.2bn

Private sector

£2.0bnTrading

subsidiaries

£0.9bn

Individuals£13.1bn

Total income: £35.5bn

Page 9: UK Charitable Giving 2011

The following slides are based upon our survey of the British public…

Our survey of individuals produces an estimate of

£11.0bnfor the year 2010/11

Page 10: UK Charitable Giving 2011

7. Is the amount given changing over time?

• We estimate that £10.6bn was given to charity in 2009/10…• …a real increase of £400m compared with the previous year, but still less

than the peak in 2007/08, before the recession.

Billi

on

Page 11: UK Charitable Giving 2011

8. What proportion of the population give to charity?

• The proportion of the population who give to charity each month is relatively stable, although evidence suggests that longer term there is a decline.

• Since 2004/05 it has varied between 54%-58% of adults.

Page 12: UK Charitable Giving 2011

• 56% of adults gave in a typical month in 2009/10.• This equates to 28.4 million donors.• The adult population has increased since 2004: even though the proportion giving

remained roughly static, this implies 1.2 million more donors.

28.4

million people

We estimate it’s…

9. How many people give in a typical month?

Page 13: UK Charitable Giving 2011

10. How much do donors typically give each month?

• The median monthly gift to charity in 2009/10 was £12 per donor. • Slightly higher than the £10/month we’ve recorded since 2004/05.• The mean is much higher, at £31/month per donor. That’s because a small

number of donors give some large amounts.

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Page 14: UK Charitable Giving 2011

11. Why large donations are important

£5.6bn

x

8% of donors…give £100 or more…almost half of total giving

92% of donors…give less than £100/month…just over half of total giving

=

=

£5.0bn

x

Page 15: UK Charitable Giving 2011

• Women are more likely to give than men (61% compared to 52%)…though in 2009/10 they gave similar amounts (£31 per month on average).

• If age is also taken in account, women aged 45-64 are most likely to give (68%), plus this group gives more than others (a median monthly gift of £15).

12. W

ho g

ives

?

Page 16: UK Charitable Giving 2011

13. What are the most popular causes?

• Medical research (32% of donors), and children and young people (25%) attracted the greatest number of donors.

• Medical research (17% of total given), overseas (16%) and religious (13%) causes attracted the largest share of total donations.

Page 17: UK Charitable Giving 2011

• Using a standardised question, the survey suggests 73% of the UK population donate to charity, third only to Malta (83%) and the Netherlands (77%)5.

14. Do more people donate in the UK than in other countries? Some examples…

Page 18: UK Charitable Giving 2011

15. Where to find out more

UK Giving: The tables behind these charts and more: www.ncvo-vol.org.uk/giving CAF Charitable Giving: www.cafonline.org/giving Million Pound Donors: www.kent.ac.uk/sspssr/cphsj/documents/mpdr2010.pdf The UK Civil Society Almanac 2010: www.ncvo-vol.org.uk/almanac The World Giving Index 2010: www.cafonline.org/worldgivingindex The ESRC Centre for Charitable Giving and Philanthropy: www.cgap.org.uk The Women’s Philanthropy Institute: www.philanthropy.iupui.edu/womengive/

Page 19: UK Charitable Giving 2011

16. The small print1 In direct comparison, our survey produced a figure of £10.6bn for that year in 2007/08 prices.2 Million pound donations totalling £1.5bn were made in 2008/09: £1bn was from individuals, £0.5bn from companies and professional foundations. See www.kent.ac.uk/sspssr/cphsj/documents/mpdr2010.pdf. 3 Based on charity accounts for 2007/08.4 For data on all 153 countries in the World Giving Index see www.cafonline.org/worldgivingindex 5 As we noted at the beginning, different surveys use different definitions and methods – even small changes can lead to different results, and therefore the proportion giving in the UK reported by the WGI is higher than our main survey.

The UK Giving methodology. Summarised.The data in this slide pack are largely based on the ONS Omnibus survey, which collects information from adults aged 16 and over in Great Britain via a module in June, October and February. In 2009/10 3,118 interviews were achieved. The Omnibus survey uses a random probability sample and has high response rates. Interviews are carried out face-to-face in people’s homes. People are asked about their donations to charity over the previous four weeks To generalise to the UK, we check that the results of NICVA’s giving survey in Northern Ireland, are comparable.