charitable gift giving
DESCRIPTION
Charitable Gift Giving Product Launch ProgramTRANSCRIPT
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Charitable Giving Program Launch
By Business901
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
SeeDefine OpportunityDonor Persona
Donors are not only GIVINGbut INVESTING in future of organization
Charitable Giving Nonprofits receive Long Term Security
but BALANCE Short Term needs
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
• Reinsurance• Annuities• Life Insurance
• Marketing Program• Press Releases• Copywriting, Templates
• Manpower• Ezine, Internet• Database
• Testimonials• Stories• Extend
Conversation Donor Nonprofit
Mutual Insurance
Co.
Business901
PlanMust Bring a cohesive team togetherDetermine resources, capital and humanProducts to offerTeam structure
Imagine• Provide structure that is easy to do with donor advantages• Provides for additional funding efforts
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Build Program based on Donor needs and wants:
• Demonstrate immediate rewards of contribution
• Show advantages of giving sooner rather than later
• Donors can realize significant guaranteed returns
• Provide a safe vehicle of investment in trouble times
• Provide long term care benefits
• Reduce fear of running out of money during lifetime
Vehicles to use for Fundraising:
• Multiplying donated dollars through life insurance• Structuring life insurance to generate ongoing funds for a non-profit• Tax consequences of a life insurance donation
• Options for ownership of life insurance
• Starting a charitable gift annuity program
• Determining rates for a charitable gift annuity
• Generating current non-profit income from a charitable gift
• Reducing the risk of gift annuities through reinsurance
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Design/Ask• Focus on donor’s Long term needs• Convenience of process, adaptability and use• Minimize risk to donor• Use of a well versed specialist
Execute• Develop processes and programs • Produce key targets• Institute an easy to understand acceptance criteria• Satisfy customer’s long term needs
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Week6Week5Week4Week3Week2Week1
Meet with Development Director
Form Committee
Announcements
Events/Workshops
Key Board Members/Donors Testimonials/Profiles
Renew• Improve the process 1st from the donor’s point of view• Simplify process• Bring broader donor base into play
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Initial Cycle
Donor Base
Strategic Partners
Referral Partners
Volunteers
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Unlock the Opportunities
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Fast Track Your Launch
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
See• Define Opportunity• Donor Persona
Plan• Provide structure that is easy to do with donor advantages• Provides for additional funding efforts
Imagine• Provide structure that is easy to do with donor advantages• Provides for additional funding efforts
Design
• Focus on donor’s Long term needs• Convenience of process, adaptability and use• Minimize risk to donor• Use of a well versed specialist
Execute
• Develop processes and programs• Produce key targets• Institute an easy to understand acceptance criteria• Satisfy customer’s long term needs
Renew
• Improve the process 1st from the donor’s point of view• Simplify process• Bring broader donor base into play
SPIDER Program Launch
Joseph T. Dager
Ph: 260-438-0411
Fax: 260-818-2022
Email: [email protected]
Web/Blog: http://www.business901.com
Web/Blog: http://www.FundingYourNonprofit.com
Twitter: @business901
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
SeePlanImagineDesignExecuteRenew
Email: [email protected]
Web/Blog: http://www.business901.com
Web/Blog: http://www.FundingYourNonprofit.com
Twitter: @business901
Business901 Funding Your Nonprofit Nonprofit Marketing Plan
Connecting Your Passion - 7 Step Nonprofit Marketing Program
What: 60 minute presentation on 7-Step Nonprofit Marketing GuideWhen: Every 2 weeks of each month on Thursday, 11-00AM – 12:00PM Est.,Can’t make this time, please contact us for other available times.
So, who will benefit . . .If you are just starting your organizationIf you want to take your organization to the next levelIf you can’t seem to get your marketing unstuckIf you know you need different marketing but your organization doesn’t get itIf you ever wondered why nobody talks about marketing as a systemIf you simply know that your organization could do better.
Event Registration & Description