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SELLING GREEN ……………….…………………………………………………………………………………………………………….…. ……………….…………………………………………………………………………………………………………….…. Giving consumers confidence Fraser Winterbottom Chief Operating Officer

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Giving consumers confidence. Fraser Winterbottom Chief Operating Officer. Latest consumer insight. 71% of people are interested in saving energy in tough economic times. ……………………………………………………. Nearly half seek out information on how to save energy - PowerPoint PPT Presentation

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Page 1: Giving consumers confidence

SELLING GREEN……………….…………………………………………………………………………………………………………….….

……………….…………………………………………………………………………………………………………….….

Giving consumers confidenceFraser Winterbottom

Chief Operating Officer

Page 2: Giving consumers confidence

……………………………………………………………………………………………………………….…..SELLING GREEN

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Latest consumer insight

71%

of people are interested in saving energy in tough economic times

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Nearly half seek out information on how to save energy

Nearly three quarters believe that retailers should help them choose the most efficient products

Page 3: Giving consumers confidence

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The importance of trust

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Two thirds of people are likely to take advice on energy efficiency if it has been endorsed by an independent body.

Page 4: Giving consumers confidence

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The green revolution has already started

Targeted marketing: trigger points

Accreditation of products and services

Confidence on payback

Keeping it simple

Money, money, money

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Page 5: Giving consumers confidence

……………………………………………………………………………………………………………….…..SELLING GREEN

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Energy Saving Trust

Technology, ESTR and field trials

ESTR advice: Training and information

Mass-scale refurbishment programmes

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Page 6: Giving consumers confidence

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Energy Saving Trust Recommended: ten years on

2000

100th productBosch washing machine

2007 2010

100th memberRockwool

VRI successfully launched

2,000th productLiebherr cold appliance

3,000th productFirebird Boilersoil boiler


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