Institute of Applied Technology

ProjectWednesday, February 16, 2011

• 1- Logo and Mission ( 10 marks)• 2- Customer Needs Analysis ( 10 marks)• 3- Flow Chart ( 10 marks)

• Mid-Cycle quiz in WEEK 5 ( March 6th -10th ,2011).

• project presentations in WEEK 6 ( March 13th-17th ,2011).

• WEEK 7 will be for revision• WEEK 8&9 will be for the EXAMS.

A Need for Change

• The hotel is making a small profit, but is rarely full and not making the most of its superb facilities, location, and staff.

• The hotel logo is very outdated and old-fashioned. The hotel needs a new logo and mission statement to attract guests.

• The hotel does not have a good method for advertising. It needs a new brochure and website to promote itself on the Internet.

• The past guest list needs to be updated into a spreadsheet for easy mailing and sending promotional information to.

• A new budget spreadsheet to work out staff salaries must be created and entered into the operating system.

• Task 1B: Create a flow chart of your proposal plan. (3 points)

• Steps:• 1. Collect your team’s notes and ideas for improvement and make a numbered list of what you need to do in which

• order (organize and synthesize).

• 2. Go to www.gliffy.com to create your flow chart.

• 3. Save your team’s flow chart and print it to add to your file. Hand it in for points when your teacher asks for it.

• 4. Use the flow chart in your planning during the project. Make sure you focus on all areas the customer wants as • you plan.

Mission Statement• Mission Statement The mission statement should be a clear

and succinct representation of the enterprise's purpose for existence. It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic domain and expectations of growth and profitability.

The intent of the Mission Statement should be the first consideration for any employee who is evaluating a strategic decision. The statement can range from a very simple to a very complex set of ideas.

"To fill the earth with the light and warmth of hospitality.“

Logo’s

• http://www.filebuzz.com/findsoftware/Create_Flash_Logos/1.html

Evaluating the Current Seaside Hotel LogoDiscuss the pros and cons of this design

• The customer’s opinion about their current logo: - “Its a bit boring and the colors are awful. It doesn’t give the impression of a relaxing, modern, seaside getaway.”

• The customer’s desire: - something professional, not cartoony - something with a clean, bright feel to it - needs to give the feeling of “relaxation, fun, and holiday” in it

The Seaside Hotel

Create the new Seaside Hotel logo Task 2A: Now it’s your turn!

• With your group, make a rough draft of what you want your logo to look like.

• Don’t forget to think about what the customer wants!

• Remember, adjusting the color, font, and design can make a big difference.

• When you’re ready to create your logo, go to the website:

• Remember to write a mission statement or motto to go with your logo. Turn these in to your teacher for points.

Create a Mission StatementTask 2B:

• Using the mission statements and mottos you studied, write a professional, 2-3 line statement to go with the company logo you created.

• Remember to think about what the customer wants! Use their email and your Needs Analysis sheet.

• Give this to your teacher when asked.