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Sami Postma EDC 7/29/15

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Sami PostmaEDC

7/29/15

• Filters• Boarders/Frames• Brightness• Straighten/Tilt• Contrast• Warmth• Saturation• Highlights• Shadows• Vignette• Sharpen

Tip #1: Show Your Products

Everyone loves to browse products, so let your followers do some mobile window-shopping! Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is.

Got a service-oriented business?

Show off some of the equipment and supplies that play a role in the services you provide. For example, fitness trainers could show off their favorite workout equipment, photographers could reveal their most prized camera lens and mechanics might give us a look at their most sophisticated diagnostic equipment.

Tip #2: Show How It’s Made

Let followers in on the origins of their favorite products with snapshots taken at various points in the manufacturing process. If that process is a long one, you might consider making it a multi-part post that follows the process from planning to production to delivery.

Tip #3: Show What Your Products Can Do

Sometimes our imagination only takes us so far. Use Instagram to create demand by helping consumers imagine new or novel uses for what you offer.

This is also a perfect opportunity to invite user-generated content. Have fans submit their own photos demonstrating creative use of your products and pick the best ones to post on Instagram.

If your business provides a service like makeup or hair design, landscaping, decorating, auto body repair or interior design, show your Instagram followers the impact of your work with a shot of your subject before and after you work your magic. The side-by-side comparison will add the wow factor to your Instagram content and maybe even get you a few new customers.

Tip #4: Give a Sneak Peek

Everyone likes to be the first to know… well… anything. Make your Instagram followers feel special and give them exclusive previews of products and services, or virtual tours of your new stores, production facilities or offices in the making. Things never seen before make for particularly shareable content, so be sure to publish the post to Facebook and Twitter as well, since Instagram does not yet have a sharing or reposting function.

Tip #5: Go Behind the Scenes

Social media users love to feel a connection and personal communication. Nothing invites the personal touch like showing your office, introducing your employees (especially the ones that run the social media accounts), and showing that there’s a real person behind the marketing attempt.

Tip #6: Take Them with YouGoing to a trade-show or

sponsoring an event? Use that as an opportunity to take your Instagram followers with you wherever you’re going.

Followers in those locations will be tickled to know you’re in their neighborhood. Folks can also get a better feel for your brand by learning about the events or causes you attend, support or sponsor.

The Seattle Sounders gave fans an off-field glimpse of its players doing something quite ordinary, standing around waiting at an airport with luggage in hand.

Tip #7: Share the Whidbey Cuteness!

There is no denying the appeal of animals in social media. Lolcats, Cute Overload and the countless other awwwww-inducing blogs out there are proof that there is capital in cuteness.

Whether they’re pets visiting the office, starring in your ads or animals sporting your schwag, never miss an opportunity to get a snapshot to share on Instagram. Our furry friends can be counted on to get likes and comments from followers.